The travel industry has seen a massive transformation in the mobile experience. Mobile is replacing paper and high street holiday booking. It is an essential device in all the stages of the trip enhances the traveler experience from end to beginning.

1. Mobile technology in
travel industry

2. “…any predictions we make now will quickly be
outdated. …So, if we can’t predict the future, what
can we do? We can look at trends and recent
technical innovations. We can get inside the heads of
users who ultimately decide what technology lives or
dies.”
Tom Grinsted, the Guardian

3. Mobile technology has been a big game changer

4. Travel and tourism is no longer about high street
travel agents
How we book our holidays now How our parents used to book holidays

5. 80%
of the UK population prefer to book a holiday online (according to a
study run by ABTA)

6. 85%
of the online customers book their holidays on a PC or laptop

7. Is the desktop version of a travel website more
important than mobile?

8. A customer journey map can answer the question
UX research study:
● 30 interviews with various types of travelers (solos, families, groups,
couples, luxury travelers)
● Online survey collecting 1000 responses

9. Channels used during the customer journey
Mobile -- Laptop/Tablet -- Back to Mobile

10. Users have different expectations from mobile
● Accepted limitations
● No time to waste
● Inspiration
● Always at hand
don’t mind scrolling on mobile
an easy and straightforward journey
engaging, evocative content
quick access to booking information

11. Why is it important to offer a seamless mobile
experience?
● 30% of desktop traffic comes from mobile
● If the mobile website is not user friendly, new users wouldn’t check the
desktop version
● Bookers download the travel app just before the trip and uninstall it when
they return from their holiday.

12. The question is no longer ‘if’ but ‘how’ to make
the mobile experience better

13. Mobile websites are quick and easy to get to, but less
pleasant in terms of user experience.

14. Native apps provide the finest user experience, but they
require a download.
According to comScore, 51% of consumers download zero
apps per month.

15. What about having a mobile website that can be
used as a mobile app?

16. PWA (progressive web app) combines the best
elements of mobile sites and native apps while
mitigating their disadvantages.

17. Progressive Web Apps
Responsive
Independent of
Connectivity
Fast
Push Notifications
Bye Bye App Store
Location Access
Up-to-Date Homescreen Shortcuts

18. Email notification to download
‘Your booking PWA’
Save ‘Your booking PWA’ to your
screen and get access to your
booking at any time
Useful information during the trip
& push notifications such as gate
changes
Your Booking PWA
Opportunities for travel

19. PWAs are the best way to stay ahead of the curve in
the mobile industry

20. Mobile technology is constantly evolving and the
travel industry will do the same
Besides PWA, there are AI, AR, VR, Haptic technologies that will enrich the
travel experience and make our holidays choice even easier and better
than it is.

21. Thank You