This document discusses best practices for non-profits utilizing social media. It provides tips on developing social media policies, training staff, and balancing personal and professional use of social media. The key recommendations are to create a social media policy that outlines what can be posted and what needs approval, provide ongoing training to staff as tools evolve, and encourage staff to think about how their personal posts may reflect on the organization.

1. MORE
STORIES
LESS TIME
PRSA PUGET SOUND
SEPTEMBER 2013
@zanarama

2. Who feels like they
have unlimited time
and are reaching
everyone they want
to on social media?
Flickr:horiavarlan@zanarama

3. Who would like your
staff’s expertise or
skills to be widely
known?
Flickr:theunquietlibrarian@zanarama

4. Who feels like their staff
(besides development &
communications) are
utilizing social media for
their jobs?
Flickr:oberazzi
@zanarama

5. A LOGO CAN’T BE AS SOCIAL
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6. HOW WE CONNECT NOW
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7. GETTING TO KNOW YOU
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8. BEHIND THE SCENES
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9. PERSONALITY OF
ORGANIZATION
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10. SPEAK TO DIFFERENT
AUDIENCES
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11. CONTEXT & PERSONAL
URGENCY
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12. SHOW LEADERSHIP, SUBTLY
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13. STARTING AT FOOD LIFELINE
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14. WHY CEO’S TWEET
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15. WON’T HAPPEN BY
ACCIDENT
Social media
policies
Training
Feed content
Image Flickr:calsidyrose
@zanarama

16. BLURRING THE PERSONAL &
PROFESSIONAL LINES
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17. “Whether or not I use some kind of
disclaimer about my posts being
personal opinion, my behavior
reflects on my company and its
reputation as well as mine. Period. “
Amber Naslund
Blogger, Brass Tack Thinking
@zanarama

18. SOCIAL MEDIA POLICY
Flickr:noneck@zanarama

19. SOCIAL MEDIA POLICY
Organization’s values
What do you encourage
people to post?
What needs approval first?
When to alert management
flickr: sopues
@zanarama

20. SOCIAL MEDIA POLICY
Flickr:doctor_keats@zanarama

21. RED CROSS POLICY
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22. SOCIAL MEDIA POLICY
@zanarama

23. SOCIAL MEDIA POLICY
Idealware –
Nonprofit Social
Media Policy
Workbook
http://bit.ly/
nposmpolicy
@zanarama

24. MORE OPPORTUNITY – LESS
FEAR
“Think about the information you are
sharing online and who might be reading
it – but not from a place of fear or
‘something bad will happen.’ Also think
about opportunities and benefits.”
Beth Kanter
http://www.bethkanter.org/private-parts/
@zanarama

25. TRAINING BRINGS
POLICY TO LIFE
Review it with all
staff
Ongoing
conversation as tools
evolve
Point out who’s
doing it well &
correct when needed
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26. BILL & MELINDA
GATES FOUNDATION
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27. TRAINING RESOURCES
NTEN
Idealware
Beth Kanter & John
Haydon
http://bit.ly/
NPOSMResources
Flickr:zzpza
@zanarama

28. GETTING PERSONAL
“Do you risk losing professional credibility if
you tweet about meeting with friends at a bar
for happy hour, or does that help provide a
human connection point? When does the
personal side of social media overwhelm the
professional, or vice versa?”
Abby Nafziger , AmeriCorps VISTA at NPower
@zanarama

29. “IS IT OK IF I TWEET THAT?”
Make it a habit
Advance notice
of things to
share
Tie back to
organization
@zanarama

30. THOUGHTS & QUESTIONS
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31. STAY IN TOUCH
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