0
MORE
STORIES
LESS TIME
PRSA PUGET SOUND
SEPTEMBER 2013
@zanarama
Who feels like they
have unlimited time
and are reaching
everyone they want
to on social media?
Flickr:horiavarlan@zanarama
Who would like your
staff’s expertise or
skills to be widely
known?
Flickr:theunquietlibrarian@zanarama
Who feels like their staff
(besides development &
communications) are
utilizing social media for
their jobs?
Flickr:oberaz...
A LOGO CAN’T BE AS SOCIAL
@zanarama
HOW WE CONNECT NOW
@zanarama
GETTING TO KNOW YOU
@zanarama
BEHIND THE SCENES
@zanarama
PERSONALITY OF
ORGANIZATION
@zanarama
SPEAK TO DIFFERENT
AUDIENCES
@zanarama
CONTEXT & PERSONAL
URGENCY
@zanarama
SHOW LEADERSHIP, SUBTLY
@zanarama
STARTING AT FOOD LIFELINE
@zanarama
WHY CEO’S TWEET
@zanarama
WON’T HAPPEN BY
ACCIDENT
Social media
policies
Training
Feed content
Image Flickr:calsidyrose
@zanarama
BLURRING THE PERSONAL &
PROFESSIONAL LINES
@zanarama
“Whether or not I use some kind of
disclaimer about my posts being
personal opinion, my behavior
reflects on my company an...
SOCIAL MEDIA POLICY
Flickr:noneck@zanarama
SOCIAL MEDIA POLICY
Organization’s values
What do you encourage
people to post?
What needs approval first?
When to alert m...
SOCIAL MEDIA POLICY
Flickr:doctor_keats@zanarama
RED CROSS POLICY
@zanarama
SOCIAL MEDIA POLICY
@zanarama
SOCIAL MEDIA POLICY
Idealware –
Nonprofit Social
Media Policy
Workbook
http://bit.ly/
nposmpolicy
@zanarama
MORE OPPORTUNITY – LESS
FEAR
“Think about the information you are
sharing online and who might be reading
it – but not fro...
TRAINING BRINGS
POLICY TO LIFE
Review it with all
staff
Ongoing
conversation as tools
evolve
Point out who’s
doing it well...
BILL & MELINDA
GATES FOUNDATION
@zanarama
TRAINING RESOURCES
NTEN
Idealware
Beth Kanter & John
Haydon
http://bit.ly/
NPOSMResources
Flickr:zzpza
@zanarama
GETTING PERSONAL
“Do you risk losing professional credibility if
you tweet about meeting with friends at a bar
for happy h...
“IS IT OK IF I TWEET THAT?”
Make it a habit
Advance notice
of things to
share
Tie back to
organization
@zanarama
THOUGHTS & QUESTIONS
@zanarama
STAY IN TOUCH
@zanarama
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More Stories in Less Time

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How to get staff at your nonprofit to use social media for your mission. Social media are tools for everyone at your organization, not just the fundraising and communication staff. In this presentation for PRSA Puget Sound learn the 3 big steps to building a social culture at your nonprofit.

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Transcript of "More Stories in Less Time"

  1. 1. MORE STORIES LESS TIME PRSA PUGET SOUND SEPTEMBER 2013 @zanarama
  2. 2. Who feels like they have unlimited time and are reaching everyone they want to on social media? Flickr:horiavarlan@zanarama
  3. 3. Who would like your staff’s expertise or skills to be widely known? Flickr:theunquietlibrarian@zanarama
  4. 4. Who feels like their staff (besides development & communications) are utilizing social media for their jobs? Flickr:oberazzi @zanarama
  5. 5. A LOGO CAN’T BE AS SOCIAL @zanarama
  6. 6. HOW WE CONNECT NOW @zanarama
  7. 7. GETTING TO KNOW YOU @zanarama
  8. 8. BEHIND THE SCENES @zanarama
  9. 9. PERSONALITY OF ORGANIZATION @zanarama
  10. 10. SPEAK TO DIFFERENT AUDIENCES @zanarama
  11. 11. CONTEXT & PERSONAL URGENCY @zanarama
  12. 12. SHOW LEADERSHIP, SUBTLY @zanarama
  13. 13. STARTING AT FOOD LIFELINE @zanarama
  14. 14. WHY CEO’S TWEET @zanarama
  15. 15. WON’T HAPPEN BY ACCIDENT Social media policies Training Feed content Image Flickr:calsidyrose @zanarama
  16. 16. BLURRING THE PERSONAL & PROFESSIONAL LINES @zanarama
  17. 17. “Whether or not I use some kind of disclaimer about my posts being personal opinion, my behavior reflects on my company and its reputation as well as mine. Period. “ Amber Naslund Blogger, Brass Tack Thinking @zanarama
  18. 18. SOCIAL MEDIA POLICY Flickr:noneck@zanarama
  19. 19. SOCIAL MEDIA POLICY Organization’s values What do you encourage people to post? What needs approval first? When to alert management flickr: sopues @zanarama
  20. 20. SOCIAL MEDIA POLICY Flickr:doctor_keats@zanarama
  21. 21. RED CROSS POLICY @zanarama
  22. 22. SOCIAL MEDIA POLICY @zanarama
  23. 23. SOCIAL MEDIA POLICY Idealware – Nonprofit Social Media Policy Workbook http://bit.ly/ nposmpolicy @zanarama
  24. 24. MORE OPPORTUNITY – LESS FEAR “Think about the information you are sharing online and who might be reading it – but not from a place of fear or ‘something bad will happen.’ Also think about opportunities and benefits.” Beth Kanter http://www.bethkanter.org/private-parts/ @zanarama
  25. 25. TRAINING BRINGS POLICY TO LIFE Review it with all staff Ongoing conversation as tools evolve Point out who’s doing it well & correct when needed @zanarama
  26. 26. BILL & MELINDA GATES FOUNDATION @zanarama
  27. 27. TRAINING RESOURCES NTEN Idealware Beth Kanter & John Haydon http://bit.ly/ NPOSMResources Flickr:zzpza @zanarama
  28. 28. GETTING PERSONAL “Do you risk losing professional credibility if you tweet about meeting with friends at a bar for happy hour, or does that help provide a human connection point? When does the personal side of social media overwhelm the professional, or vice versa?” Abby Nafziger , AmeriCorps VISTA at NPower @zanarama
  29. 29. “IS IT OK IF I TWEET THAT?” Make it a habit Advance notice of things to share Tie back to organization @zanarama
  30. 30. THOUGHTS & QUESTIONS @zanarama
  31. 31. STAY IN TOUCH @zanarama
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