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How to get staff at your nonprofit to use social media for your mission. Social media are tools for everyone at your organization, not just the fundraising and communication staff. In this ...

How to get staff at your nonprofit to use social media for your mission. Social media are tools for everyone at your organization, not just the fundraising and communication staff. In this presentation for PRSA Puget Sound learn the 3 big steps to building a social culture at your nonprofit.

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More Stories in Less Time More Stories in Less Time Presentation Transcript

  • MORE STORIES LESS TIME PRSA PUGET SOUND SEPTEMBER 2013 @zanarama
  • Who feels like they have unlimited time and are reaching everyone they want to on social media? Flickr:horiavarlan@zanarama
  • Who would like your staff’s expertise or skills to be widely known? Flickr:theunquietlibrarian@zanarama
  • Who feels like their staff (besides development & communications) are utilizing social media for their jobs? Flickr:oberazzi @zanarama
  • A LOGO CAN’T BE AS SOCIAL @zanarama
  • HOW WE CONNECT NOW @zanarama
  • GETTING TO KNOW YOU @zanarama
  • BEHIND THE SCENES @zanarama
  • PERSONALITY OF ORGANIZATION @zanarama
  • SPEAK TO DIFFERENT AUDIENCES @zanarama
  • CONTEXT & PERSONAL URGENCY @zanarama
  • SHOW LEADERSHIP, SUBTLY @zanarama
  • STARTING AT FOOD LIFELINE @zanarama
  • WHY CEO’S TWEET @zanarama
  • WON’T HAPPEN BY ACCIDENT Social media policies Training Feed content Image Flickr:calsidyrose @zanarama
  • BLURRING THE PERSONAL & PROFESSIONAL LINES @zanarama
  • “Whether or not I use some kind of disclaimer about my posts being personal opinion, my behavior reflects on my company and its reputation as well as mine. Period. “ Amber Naslund Blogger, Brass Tack Thinking @zanarama
  • SOCIAL MEDIA POLICY Flickr:noneck@zanarama
  • SOCIAL MEDIA POLICY Organization’s values What do you encourage people to post? What needs approval first? When to alert management flickr: sopues @zanarama
  • SOCIAL MEDIA POLICY Flickr:doctor_keats@zanarama
  • RED CROSS POLICY @zanarama
  • SOCIAL MEDIA POLICY @zanarama
  • SOCIAL MEDIA POLICY Idealware – Nonprofit Social Media Policy Workbook http://bit.ly/ nposmpolicy @zanarama
  • MORE OPPORTUNITY – LESS FEAR “Think about the information you are sharing online and who might be reading it – but not from a place of fear or ‘something bad will happen.’ Also think about opportunities and benefits.” Beth Kanter http://www.bethkanter.org/private-parts/ @zanarama
  • TRAINING BRINGS POLICY TO LIFE Review it with all staff Ongoing conversation as tools evolve Point out who’s doing it well & correct when needed @zanarama
  • BILL & MELINDA GATES FOUNDATION @zanarama
  • TRAINING RESOURCES NTEN Idealware Beth Kanter & John Haydon http://bit.ly/ NPOSMResources Flickr:zzpza @zanarama
  • GETTING PERSONAL “Do you risk losing professional credibility if you tweet about meeting with friends at a bar for happy hour, or does that help provide a human connection point? When does the personal side of social media overwhelm the professional, or vice versa?” Abby Nafziger , AmeriCorps VISTA at NPower @zanarama
  • “IS IT OK IF I TWEET THAT?” Make it a habit Advance notice of things to share Tie back to organization @zanarama
  • THOUGHTS & QUESTIONS @zanarama
  • STAY IN TOUCH @zanarama