Albert Einstein once said that if he were given just one hour to save the world, he’d spend fifty-five minutes defining the problem and only five minutes finding the solution. Most people probably wouldn’t consider that to be a shining example of productivity, but that’s a troubling perspective — productivity shouldn’t be defined by the sheer quantity of things done, especially when the value of knocking out a series of tasks is totally dependent on what they are.
What’s important about Einstein’s approach to problem-solving is that it speaks volumes about the way today’s businesses could benefit from a shift in thinking; instead of equating productivity with the desperate race to check things off a list, understanding why a solution is needed in the first place could, in the end, save us all a lot of wasted brain power. Beyond that, finding the best tools and services to facilitate productivity without falling victim to steep learning curves, unnecessary costs, and repeatedly trying to implement stale approaches that just don’t work – that’s the definition of crazy, after all – can be challenging. Moreover, the process can be frustrating and even detrimental to productivity, despite all the promise that new tools and old tricks hold.
What follows is our perspective on some of the major productivity hurdles that businesses face today, our approaches to dealing with them, and hopefully, a few tips you haven’t heard before – or at least a new twist on the ones you already know.