Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. This session will involve discussion about various aspects for SEO and best practices for it.

1. Search Engine Optimization
Presenter: Ankit Kumar, Mindfire Solutions
Date: 06/17/2014

2. Presenter: Ankit Kumar, Mindfire Solutions
About Me
MCTS 70-433 - Microsoft SQL Server 2008, Database
Development-Exam
MCP 70-480 - Specialist certification in HTML5 with
JavaScript and CSS3 Exam
MCP 70-486 - Developing ASP.NET MVC 4 Web
Applications
Skills: Asp.Net, C#, Sql Server, Jquery, MVC, EF, WCF, Knockout.js
Connect Me:
Twitter: https://www.twitter.com/ankit_lav
LinkedIn: http://in.linkedin.com/pub/ankit-kumar/37/a03/ba6
Google+: https://plus.google.com/105513349633314927216
Contact Me:
Email: ankitk@mindfiresolutions.com
Skype: mfsi_ankitk

3. Agenda
Presenter: Ankit Kumar, Mindfire Solutions
 Introduction
 SEO Basics
 Tools
– Web master, IIS, online tools
 Improving Site Structure
 Optimizing Content
 Dealing with Crawlers
 SEO for ASP.NET web forms, MVC and Mobile

4. Introduction
Presenter: Ankit Kumar, Mindfire Solutions
 Search engine optimization (SEO) is the process of
affecting the visibility of a website or a web page in a
search engine's "natural" or un-paid ("organic") search
results.
 In general, the earlier (or higher ranked on the search
results page), and more frequently a site appears in the
search results list, the more visitors it will receive from
the search engine's users.

5. Presenter: Ankit Kumar, Mindfire Solutions
SEO Basics- Pizza Search Result
How that happened ?

6. SEO Basics
Presenter: Ankit Kumar, Mindfire Solutions
 Create unique, accurate page titles.
– Accurately describe the page's content
– Create unique title tags for each page
– Use brief, but descriptive titles
 Description meta tag
– Helps engine and user
– Describe page summary
– Unique page summary
 Keywords tag
– Contains the keywords used in your page.
 H1/H2 tags, Favicon

7. Tools
Presenter: Ankit Kumar, Mindfire Solutions
 WebMaster
– Google
– Bing
 IIS
– Search Engine Optimization
 Online Tools
http://seositecheckup.com/
Many more...
 Firefox add on SenSEO

8. Improving Site Structure
Presenter: Ankit Kumar, Mindfire Solutions
 Urls
– Inbound & Outbound
– Keep it simple helps user and search engine
– Avoid deep folder structure
– Have unique url to reach one document
 Site Navigation
– Site map in html and xml
– It is very important for search engines
– Plan out navigation based on modules
– Allow page to be called from removed url
– Have 301 redirect and proper 404 error page

9. Optimizing Content
Presenter: Ankit Kumar, Mindfire Solutions
 Content is the King.
 Have unique and exclusive context.
 Copy paste for content – NO/NEVER
 Content are more useful for user then search engines
 Use Easy to Read-Write words.
 Have fresh content and organized around topic
 Write good links with descriptive words.
 Use css to spot links in the page
 Have better link for internal pages.

10. Optimizing Content
Presenter: Ankit Kumar, Mindfire Solutions
 Optimize Images
– Have all the images present in one folder.
– Have proper description and alt text.
– Use css sprites and light weight image formats
 Optimize Scripts
– Have scripts separated from the web pages.
– Combine and Compress scripts.
 Optimize Css
– Avoid inline css
– Have less number of css file
 Use Html validator for pages

11. Dealing with Crawlers
Presenter: Ankit Kumar, Mindfire Solutions
 Robots.txt
– Must be present at the root of the site.
– Tells search engine whether to crawl or not on pages
 Rel = “no follow” tag
– Tells search engine to not crawl on the link or the page
– Does not affect the current ranking

12. SEO with Web forms & MVC
Presenter: Ankit Kumar, Mindfire Solutions
 Content optimization and having proper tags
 Configuring Page Title and Meta tags
 Routing and user friendly urls
 404 pages
 Hosting and Configuration
– Enabling Compression
– IIS
– Search engine optimization module
– URL Rewrite
• Seminar on Url Rewrite

13. SEO with Mobile
Presenter: Ankit Kumar, Mindfire Solutions
 Increase of Mobiles and tabs makes it important.
 Site needs to be response.
 Use content based on the user agent.
 Mobile site also needs to be ranked in the search
engine ranking
 Search engine may have specific bots for site types
 When the user moves to mobile version they should be
redirected to same url not homepage
 Mobile apps are different from web sites

14. References
Presenter: Ankit Kumar, Mindfire Solutions
 Search Engine Optimization Wiki
 Google SEO Starter Guide
 Pluralsight Courses
 Google Webmaster

15. Question and
Answer
Presenter: Ankit Kumar, Mindfire Solutions

16. Thank You
Presenter: Ankit Kumar, Mindfire Solutions

17. http://www.linkedin.com/company/mindfire-solutions
http://twitter.com/mindfires
Presenter: Ankit Kumar, Mindfire Solutions
http://www.mindfiresolutions.com
https://www.facebook.com/MindfireSolutions