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MindWorks. Changing mindsets.®

MindWorks Marketing Communications

Direct Marketing l Direct Response Advertising l Digital Marketing

MindWorks
changing mindsets
By clearly understanding
the B2B customer’s current
mindset, MindWorks delivers
a sharper creative idea that
helps change the customer’s
buying behaviour – which
leads to improved results.


The MindWorks
B2B difference
Sharper B2B Data Insights
MindWorks data and analysis capabilities including
‘test and learn’, ‘experiential design’, ‘regression
equations’ and ‘continuos’ direct marketing
techniques. Delivering long-term surety.

Stronger B2B Creative Ideas
Our proven creative development process
MindSearch® offers our clients a method to identify a
Key Customer Insight and this leads to creative ideas
that connect with the customer’s current mindset.

Improved B2B Performance
What follows is targeted creative that changes
customer behaviour and delivers improved results.


MindWorks’ results-driven creative
solutions can maximise the
performance of your B2B marketing
budget. You will not only enjoy
great value but improved results
– consistently.


MindWorks
is proven
Proven B2B Process
MindWorks’ tried and tested creative and
business processes deliver solutions not risks.

Proven B2B Team
MindWorks management team are highly
experienced senior strategic and creative
problem solvers.

Proven B2B Knowledge
Over 50 years combined experience in B2B
direct marketing communications delivers
a competitive advantage to our clients.


MindStudies®
The following B2B MindStudies®
have increased our clients
profitability.


Australian Associated Press
Direct Mail, Event Collateral, Telemarketing Script

Level 5, 46 Market Street SYDNEY NSW 2000 t 02 9299 3300 e camerons@mindworksmc.com.au w mindworksmc.com.au
To launch a media tool to a largely female audience in the
media and PR world that is all about tight deadlines and
frenetic activity is a challenge. Therefore, to drive attendance
to the live product demonstration, MindWorks designed a
cut-through yet low cost direct mail invitation that reflects the
theme – a software that could restore your inner peace.

The event environment included: masseuse, relaxation
music, organic canapes and giveaway pamper packs.

Result: A live demonstration that was well attended.

© All rights reserved, MindWorks Marketing Communications 2007

© MindWorks Marketing Communications

Direct Mail, Event Collateral, Telemarketing Script

The event environment included: Banners, signage,
masseuse, relaxation music, organic canapes and giveaway
pamper packs.

Result: A live demonstration that was well attended.



Australian
Associated

Press (AAP)
Online newsletters, eDM

New branding across AAP needed
to be incorporated into online
content.

Existing customer contact was low
key and did not offer a strong ‘call
to action’.

MindSearch® identified customer
insights suggesting previous
users of AAP services would
forget service offer if not regularly
reminded.

Customers wanted relevant
information online and easy to use. © All rights reserved, MindWorks Marketing Communications 2007

Result: Growing online sales
and higher than expected
subscription.


Direct Response Advertising, HTML eDM

AAP’s Retail Racing division online gaming site was facing
stronger market competition.

AAP were developing new products for subscribers but
didn’t feel there was strong enough awareness.

MindWorks task was to acquire new subscribers and retain
existing subscribers through a series of Advertisements and
continuos eDM campaign.

MindSearch® identified the KCI for subscribers was the ‘thrill
of the win’.

Result: Growing subscribers and increased loyalty



Direct Mail, Telemarketing, Corporate Collateral

When APP and Telstra launched a range of ‘sales support’
voice activated services new subscribers were needed fast.

MindSearch® workshops were held with sales and marketing
teams resulting in a KCI ‘that focused on converting leads to
sales’.

A targeted DM campaign supported by TM follow up led
to higher than expectation sign up from within existing
database.

Result: A targeted DM campaign supported by TM
follow-up led to higher than expectation sign up
from within existing database.



CCH (Access Communications)
Direct Mail, Telemarketing, Direct Response Advertising, Sales

Collateral

Access Communications were acquired by CCH and there was a
need to grow subscribers quickly.

MindWorks task was to deliver a Lead Generation Communication
Plan and Implementation that worked.

To ensure the creative message was relevant a series of customer
interviews were completed. ‘Avoiding risk’ became the Key Customer
Insight.

The SMP focused on offering customers a service that ensured they
would ‘see the whole picture and avoid the risk’

Result: Sales targets were met over a 2 year continuos
marketing period.



ACE Insurance Limited
eDM, eNewsletter, eFlyer, eInvitations

To help ACE Insurance keep their B2B relationship stronger,
regular and cost-effective communications
are required.

MindWorks created an online response-generating eDM – from
product launches, eInvitations, eNewletters to eFlyers – that act
as a silent salesman to help keep its customers informed.

Results: B2B that is a win-win.



ACE Insurance Limited
Sales Promotion, Point-of-Sale, Sales Collateral

This low budget loyalty campaign was created to entice Vets
to promote pet insurance to their customers.

A chance to win great prizes was offered to staff to motivate
their efforts.

Result:
In-Store POS and take-one application forms
assisted in generating positive results for this
new product.



Bridges Financial Planners
Broker Lead Generation/Support Kit

To assist intermediaries lift their acquisition and drive leads
MindWorks developed a Client Presentation Program.

The 3 Module Kit provided all elements and instructions to
assist brokers to work with Accountants, Solicitors and direct to
Consumers.

Result: Support from brokers and high level of
implementation



Canon Australia
Direct Mail, Multimedia, Sales Collateral

Often the key influencer is critical to getting the decision maker
to approve the sale.

To get key influencer onside, MindWorks through MindSearch®,
uncovered a proposition that made the key influencer the hero.

A multimedia demonstration allowed prospect to view the
product benefits from their desktop.

Result:
300% increase in expected response.



CommSec
Direct Mail

In-branch Posters
Online Banner Ads

To keep customers informed
of ongoing product offers
Direct Mail Pack
successfully, we used traditional
Direct Mail, created an in-
branch presence through
attractive Point-Of-Sale material
and also generated a strong
online banner ads to ensure
that keen investors are kept
informed of the latest product
offers at every level.

The idea was to leave no stone
unturned and this helped
achieve strong results.

Result:
A Successful time-sensitive

campaign.

Posters

Banner Ads


CommSec
Direct Mail

To launch a new investment
opportunity MindWorks was
commissioned to produce a
cut-through direct mail pack to
a already heavily targeted ‘high-
nett worth’ audience.

MindSearch® results suggested
that the SMP should focus on
investors desire to diversify their
Direct Mail Pack
portfolios with some ‘Alternate
Investments’.

The creative illustrated the
‘diversification’ by suggesting
the investor could become
‘a grower, landowner and a
environmentalist’ © All rights reserved, MindWorks Marketing Communications 2007

An eDM acted as a support
follow up assisting in driving
response.

Result:
A successful investor- Email HTML
sensitive campaign.


Digital Direct Marketing
HTML email, Banner Ads, Microsites, Multi-Media presentations

MindWorks has produced a wide range of digital direct marketing
solutions. From microsites, eDM’s (HTML emails) to Banner Ads. Digital
direct marketing tactics have been developed as stand alone online
activities OR as part of an integrated direct marketing campaign.

MindWorks applies its proven DM techniques and tools i.e.
MindSearch® to help online campaigns maximise response.



Reckon Espreon
Direct Mail, Tele-Prospecting

When a over-size pill bottle postcard crosses your in-tray it grabs
your attention. Through MindSearch®, MindWorks uncovered a key
customer insight that small accounting firms needed ‘extra help with
regular tasks’ so they could concentrate on ‘more important issues’

Therefore, the message was focussed on how Reckon Espreon’s
product can help take care of ‘nagging headache’ while you take care
of your customers.

Result: With the cut-through postcard capturing attention
the follow-up Tele-Prospecting call reached more decision
makers. Which lead to higher leads generated for sales
teams.



GrainCorp
Press Advertising

Sales Collateral
Product Manual

This strategic campaign was
aimed to change existing
perceptions among farmers Press Advertising

that using external silos
meant losing control over their
produce. This campaign helped
educate them by erasing their
doubts and showing them the
strong business benefits of
using GrainCorp silos.

Result:
An increase uptake of
GrainCorp services.

Sales Collateral

Interactive Product
Manual

GrainCorp
Internal and External Communications

MindWorks has supported GrainCorp’s need to ensure both
stakeholders (growers and staff) are communicated to about changes
and improvements to services offered.

Result:
GrainCorp staff better informed an able to assist Growers

Grower Information Brochures

Staff User Guides


GrainCorp - Warehouse Finance
Press Advertising, Direct Mail with Multi-Media presentation

This strategic campaign was aimed to introduce a new finance
product – Warehouse Finance – to growers. MindSearch® findings
suggested the creative focus its attention on presenting GrainCorp
Warehouse Finance ‘as your first choice agribusiness because you
can now choose from a range of options to give you control through
the best choices to meet your changing needs.’

Press Advertising


Direct Mail with Multi-Media
presentation


AG Finance
Press Advertising

Direct Mail
Prospectus

This campaign aimed to show
how the farmer’s welfare is
Press Advertising
always top-of-mind for the people
at GrainCorp AG Finance, even
if the farmers are miles away, to
differentiate GrainCorp from other
financial institution.

All Direct Mail communications
are highly personalised with
superior customer benefits aimed
to help raise significant deposit
funds requires.

While with GrainCorp’s
Prospectus, MindWorks provided
GrainCorp with a benefit laden
corporate document that still Direct Mail Pack

maintained compliance with ASIC
regulations.

Result:
MindWorks helped
AG Finance raise over
$24m by delivering
consistent and benefit
laden communications.

MindWorks Marketing Communications Prospectus

ING Australia
Direct Mail

MindWorks takes pride in its expertise to produce direct response
communications that meet strict compliance standards while
highlighting its product benefits to the customer.

MindWorks entices recipients to open the direct mail pack through
compelling message and by giving away a relevant premium that will
leave the recipient with a positive feeling about ING brand. This strategy
helps persuade the recipient to reconsider a non-purchase decision.

Result: Helped lift telemarketing recall.



Quicken
Direct Mail, eDM, Event Collateral

To generate interest and ensure attendance to Quicken’s national
roadshow, MindWorks created a campaign designed to be a head to
head debate with its rival accounting software tool. This roadshow was
an opportunity for accountants to see an unbiased view of these two
products and discover for themselves the competitive edge that the
QUICKEN software delivers.

A direct mail invitation was sent to select accountants to attend this
live debate. Online registrations made RSVP easy and a eDM acted as
a last minute reminder.

Result: A healthy response rate of up to 16% ensured the
success of this topical and memorable event.


Email HTML
Direct Mail Pack


Johnson & Johnson
Direct Mail, Point-of-Sale

J&J need to support their retail network of Optometrists.

MindWorks presented a 12 month self-implementing
loyalty campaign pack that allowed Optometrist to target
their customer base regularly.

Result: Repeat sales and new customers.



Sydney Eye Hospital
Direct Mail, Event Collateral

To increase Optometric referrals to the new state-of-the-
art Sydney Eye Hospital MindWorks needed to understand
Optometrists’ key consumer insight.

Research indicated that Optometrist strive to provide optimum
duty of care to their patients. Therefore, MindWorks designed
a direct mail pack with delicate workmanship from casing to
the invitation, to convey excellence and optimum care.

The event environment was supported by staff greeting guests
– dressed as nurses, exquisite floral displays and each guest
received a seedling potted plant to take home.

Result: Consistent referrals.



TAFE PLUS
Event Collateral

When TAFE PLUS where looking to build a new brand,
MindWorks created a look & feel that is fresh and aspirational to
attract both young and mature target market.

From Event display banners to internal collateral MindWorks
provided solutions that shows the range of growth opportunities
TAFE PLUS has to offer.

Result: TAFE PLUS new brand positioning has lead to
more corporate training opportunities.



Telstra
Direct Mail, Tele-Prospecting

Telstra Business Centre’s needed to drive new leads for their
range of SME business solutions

For Telstra mobile broadband - the customer insights indicated
‘mobility, access, flexibility and efficiency’ which all lead to
SME’s being able to ‘close a business deal while buying their
morning coffee’.

Result: As part of continuos direct marketing activity
SME leads are constant.



Create your own
success story…
Many of our clients were totally satisfied with their previous agency
UNTIL they tried MindWorks and discovered how we maximised
the performance of their marketing budgets by delivering
improved results...

…and save $2,500!
Reply to this offer before <date> and MindWorks will conduct a MindSearch®
workshop for <your organization> for FREE*. A saving of $2500.

PLUS if you feel that the MindSearch® workshop has in no way assisted you in
better understanding:
l your customers current mindset and
l how to better proposition your product/service benefits to meet your customers’
current mindset

…then MindWorks will also give your company an OfficeWorks gift voucher for $100
to compensate you for the time spent.

Create your own success story and enjoy improved results today contact
Cameron Steel on camerons@mindworksmc.com.au or 02 9299 3300 for an
obligation free presentation.

Remember this offer is for a limited time only. Scroll down to read the full Terms and
Conditions and call MindWorks today.


FREE MindSearch®
Workshop Offer*
Terms and Conditions
Yes some conditions apply. At MindWorks we believe that life is about
win-win situations. To take advantage of this offer we ask that:
1. You must have a Project/Creative Brief with an approved budget.
Should MindSearch® meet your expectations, MindWorks should
be commissioned to deliver the project/creative brief requirements.
2. To complete the MindSearch® workshop MindWorks will require you
to spend 1-2 hours to prepare background information
(a worksheet will be provided for completion) and 1-2 hours
workshop participation (all workshop material is provided).
3. In the unlikely event that MindSearch® does NOT meet your
expectations:
l There is no obligation to proceed with briefing MindWorks.
l our ‘OfficeWorks gift voucher’ valued at $100 will be delivered
Y

within 7 days of completion of MindSearch® Workshop and
MindWorks Feedback form.
4. MindWorks reserves the right to not proceed with this offer should
we feel that the opportunity will not lead to a win-win situation.
Win-win is defined as a mutually profitable opportunity.


Direct Marketing l Direct Response Advertising l Digital Marketing

MindWorks. Changing mindsets.®
Level 5, 46 Market Street SYDNEY NSW 2000
t 02 9299 3300 e camerons@mindworksmc.com.au w mindworksmc.com.au


MindWorks $2,500 offer click here

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