The Bombay Store launched a social media campaign called #ChappalMaaro on Twitter to promote their new line of flip flops. The campaign was a success, trending as the #1 hashtag in India and Mumbai within 25 minutes. It achieved over 1,50,000 total outreach and 4,10,000 impressions. Feedback was also positive, with a brand sentiment of 7:1 positive to negative. As a result of the campaign, flip flop sales increased by over 80% in less than 5 weeks.