London 2012 First truly Digital Games
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London 2012 First truly Digital Games. ...

London 2012 First truly Digital Games.
Some figures about coverage with some conclusions: +100.000 hours delivered through Internet and Mobiles (Digital consume is bigger than traditional TV -hours-). Then First TV and Second Internet, Mobile explosion about 40% of content consumed over Mobile and Tablets devices; and finally first Social Games

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London 2012 First truly Digital Games Presentation Transcript

  • 1. London 2012, first truly DIGITAL GAMES9/6/2012
  • 2. Agenda•  The Largest Sporting Events in the World•  Rights Fees•  TV first, Internet second•  New Media figures•  Screenshots•  Context Info•  Sources | London 2012 New Media Coverage 2 | 2012 | M A Morcuende | New Media
  • 3. The largest Sporting Events in the WorldOlympic Games IT by the numbers | London 2012 New Media Coverage 3 | 2012 | M A Morcuende | New Media
  • 4. The largest Sporting Events in the WorldExample BBC TV coverage (intention for 2012) Competition hours Hours of TV coverage (BBC in Olympics) Source: BBC | London 2012 New Media Coverage 4 | 2012 | M A Morcuende | New Media
  • 5. Agenda•  The Largest Sporting Events in the World•  Rights Fees•  TV first, Internet second•  New Media figures•  Screenshots•  Context Info•  Sources | London 2012 New Media Coverage 5 | 2012 | M A Morcuende | New Media
  • 6. Rights Fee ($US)[Vancouver & London] Source: Sportcal | London 2012 New Media Coverage 6 | 2012 | M A Morcuende | New Media
  • 7. Total coverage expenses for London 2012 (€)[London]▶  NBC: 900 MM € (NBCUniversal, which is majority owned by cable operator Comcast, paid $1.18 billion for the US rights to broadcast the London Games, and has won $1 billion in advertising for its Olympic broadcasts over the next three weeks. (source: http://advanced-television.com/index.php/ 2012/07/30/record-audiences-for-nbc-olympics-despite-complaints/)▶  EBU: 497 MM € –  RTVE: 70 MM € (overall coverage) –  BBC: 126 MM €▶  TERRA (only Broadband): 5 MM € | London 2012 New Media Coverage 7 | 2012 | M A Morcuende | New Media
  • 8. Agenda•  The Largest Sporting Events in the World•  Rights Fees•  TV first, Internet second•  New Media figures•  Screenshots•  Context Info•  Sources | London 2012 New Media Coverage 8 | 2012 | M A Morcuende | New Media
  • 9. TV 1st / Internet 2nd+100.000 hours delivered through Internet and Mobiles (Digital consume is bigger than traditional TV -hours-) (Source: REUTERS) Source: http://www.omd.es | London 2012 New Media Coverage 9 | 2012 | M A Morcuende | New Media
  • 10. The First Tablet Olympics+100.000 hours delivered through Internet and Mobiles (Digital consume is bigger than traditional TV -hours-) (Source: REUTERS) Source: http://www.omd.es | London 2012 New Media Coverage 10 | 2012 | M A Morcuende | New Media
  • 11. And First Social Games+100.000 hours delivered through Internet and Mobiles (Digital consume is bigger than traditional TV -hours-) (Source: REUTERS) Source: http://www.omd.es | London 2012 New Media Coverage 11 | 2012 | M A Morcuende | New Media
  • 12. Agenda•  The Largest Sporting Events in the World•  Rights Fees•  TV first, Internet second•  New Media figures•  Screenshots•  Context Info•  Sources | London 2012 New Media Coverage 12 | 2012 | M A Morcuende | New Media
  • 13. Viewers (TV and Online) (MM)250 219200150 110 106 98100 52 36 50 0 NBC Olympics BBC EUROVISION EUROSPORTS RTVE TERRA SKY ITALY | London 2012 New Media Coverage 13 | 2012 | M A Morcuende | New Media
  • 14. Mobile Coverage (Average) (%) 606050 40 3740 34 303020100 NBC BBC EUROVISION EUROSPORTS RTVE TERRA SKY ITALY London Olympics Offical site | London 2012 New Media Coverage 14 | 2012 | M A Morcuende | New Media
  • 15. Simultaneous Streams 4750454035 24 2430 19 2025 13201510 5 0 NBC Olympics BBC EUROVISION EUROSPORTS RTVE TERRA SKY ITALY | London 2012 New Media Coverage 15 | 2012 | M A Morcuende | New Media
  • 16. Olympic Coverage (hours) (TV + Online)6000 5535 4750500040003000 2500 2500 20002000 12001000 0 NBC Olympics BBC EUROVISION EUROSPORTS RTVE TERRA SKY ITALY | London 2012 New Media Coverage 16 | 2012 | M A Morcuende | New Media
  • 17. Olympic Coverage (hours)6000 55355000 47504000 3500 (TV + Online)3000 2500 2500 (TV) 2035 2000 2000 (Online)2000 12001000 0 NBC BBC EUROVISION EUROSPORTS RTVE TERRA SKY ITALY Olympics | London 2012 New Media Coverage 17 | 2012 | M A Morcuende | New Media
  • 18. Video Streams (TOTAL) (MM) 160160140 123120 106100 80 41 60 34 40 20 0 NBC Olympics BBC EUROVISION EUROSPORTS RTVE TERRA SKY ITALY | London 2012 New Media Coverage 18 | 2012 | M A Morcuende | New Media
  • 19. Video Streams160 160140 123120 96 106100 (TOTAL) (MM) 80 64 62 (LIVE) (MM) 60 (VoD) (MM) 44 41 40 34 31 20 10 0 NBC BBC EUROVISION EUROSPORTS RTVE TERRA SKY ITALY Olympics | London 2012 New Media Coverage 19 | 2012 | M A Morcuende | New Media
  • 20. Video Traffic (MM HOURS)25.0 20.4 20.020.015.010.0 6.7 3.0 5.0 1.35 0.0 NBC Olympics BBC EUROVISION EUROSPORTS RTVE TERRA SKY ITALY | London 2012 New Media Coverage 20 | 2012 | M A Morcuende | New Media
  • 21. Agenda•  The Largest Sporting Events in the World•  Rights Fees•  TV first, Internet second•  New Media figures•  Screenshots•  Context Info•  Sources | London 2012 New Media Coverage 21 | 2012 | M A Morcuende | New Media
  • 22. London Official App Source: http://itunes.apple.com/hn/app/londres-2012-aplicacion-oficial/id536513070?mt=8&ign-mpt=uo%3D2 | London 2012 New Media Coverage 22 | 2012 | M A Morcuende | New Media
  • 23. London Official App Source: http://itunes.apple.com/hn/app/londres-2012-aplicacion-oficial/id536513070?mt=8&ign-mpt=uo%3D2 | London 2012 New Media Coverage 23 | 2012 | M A Morcuende | New Media
  • 24. BBC interactive video player Source: http://www.bbc.co.uk/blogs/bbcinternet/2012/06/interactive_video_player_launc.html | London 2012 New Media Coverage 24 | 2012 | M A Morcuende | New Media
  • 25. BBC data video flow Source: http://www.bbc.co.uk/blogs/bbcinternet/2012/08/data_video_flow_olympics.html | London 2012 New Media Coverage 25 | 2012 | M A Morcuende | New Media
  • 26. BBC (PS3) Source: http://thegamershub.net/2012/05/bbc-sport-heads-to-ps3/ | London 2012 New Media Coverage 26 | 2012 | M A Morcuende | New Media
  • 27. BBC (Android) Source: http://www.smartkeitai.com/wp-content/uploads/2012/07/bbc-olympics-android-app.jpg | London 2012 New Media Coverage 27 | 2012 | M A Morcuende | New Media
  • 28. BBC (some insights 4 screens) Source: http://www.bbc.co.uk/blogs/bbcinternet/2012/08/digital_olympics_reach_stream_stats.html Desktop usage: Morning and lunch time; and during mid-afternoon Tablets: second screen activities around 9 PM (while watching TV) Mobile takes over around 6pm as people leave the office but still want to keep up to date with the latest action Usage by hour across the day by device - for 28 July to 9 Aug | London 2012 New Media Coverage 28 | 2012 | M A Morcuende | New Media
  • 29. BBC (Tablets & Mobiles) Source: http://www.bbc.co.uk/blogs/bbcinternet/2012/08/digital_olympics_reach_stream_stats.html Millions of unique browsers daily, stacked, by device type | London 2012 New Media Coverage 29 | 2012 | M A Morcuende | New Media
  • 30. NBC video player Source: http://www.engadget.com/2012/07/12/nbc-2012-london-olympics-second-screen-streaming-apps/ | London 2012 New Media Coverage 30 | 2012 | M A Morcuende | New Media
  • 31. NBC video player (iPad) Source: http://www.engadget.com/photos/nbc-olympics-apps/#5149883 | London 2012 New Media Coverage 31 | 2012 | M A Morcuende | New Media
  • 32. NBC LIVE Extra (iPad & Android) Source: http://thewondrous.com/collection-of-the-best-apps-for-london-2012-olympics/ | London 2012 New Media Coverage 32 | 2012 | M A Morcuende | New Media
  • 33. RTVE video Multiplayer Source: http://www.rtve.es/deportes/20120709/historico-despliegue-rtvees-para-jjoo-londres-19-senales- directo-2200-horas-competicion-aplicaciones-para-moviles-tabletas-televisiones/543212.shtml | London 2012 New Media Coverage 33 | 2012 | M A Morcuende | New Media
  • 34. RTVE Tablets & Smartphones Source: http://www.rtve.es/deportes/20120709/historico-despliegue-rtvees-para-jjoo-londres-19-senales- directo-2200-horas-competicion-aplicaciones-para-moviles-tabletas-televisiones/543212.shtml | London 2012 New Media Coverage 34 | 2012 | M A Morcuende | New Media
  • 35. RTVE (android) Source: http://faqsandroid.com/aplicaciones-para-ver-y-seguir-las-olimpiadas-en-directo/ | London 2012 New Media Coverage 35 | 2012 | M A Morcuende | New Media
  • 36. Agenda•  The Largest Sporting Events in the World•  Rights Fees•  TV first, Internet second•  New Media figures•  Screenshots•  Context Info•  Sources | London 2012 New Media Coverage 36 | 2012 | M A Morcuende | New Media
  • 37. Context Info▶  $3,5bn (Rights Management Expenses) (TV) –  525 MM (New Media & Telecommunications)▶  4.800 million spectators (worldwide) –  900 million (Opening Ceremony)▶  Original budget for the Games was £2.4 billion, but this was increased almost fourfold to about £9.3 billion ($14.46 billion) in 2007 –  Building the venues and infrastructure — £5.3 billion –  Elite sport and Paralympic funding — £400 million. –  Security and policing — £600 million –  Regeneration of the Lower Lea Valley — £1.7 billion –  Contingency fund — £2.7 billion –  VAT — £800 million. | London 2012 New Media Coverage 37 | 2012 | M A Morcuende | New Media
  • 38. Context Info▶  +100.000 hours delivered through Internet and Mobiles (Digital consume is bigger than traditional TV -hours-)▶  SMS traffic at opening ceremony (40% increase)▶  SMS traffic when Olympic team entry in the stadium (opening ceremony) (137% increase)▶  200 hours in TV 3D▶  More than 150 million Tweets about the Olympics –  Usain Bolt (@UsainBolt) of Jamaica wins gold in the 200m sprint: 80,000+ TPM (Tweets per Minute) –  Spice Girls (Closing Ceremonies) who stole the night, inspiring more than 116,000 Tweets per minute –  Less than 0.5% of those included #NBCFail | London 2012 New Media Coverage 38 | 2012 | M A Morcuende | New Media
  • 39. Context Info▶  Facebook, there are more than 101M fans on Olympics-related pages –  also saw over 100M Olympic-related posts or comments during the course of the Games.▶  There were more than 82M comments on Twitter and public Facebook about the Olympics (NBC audience) –  48% engaged with social networking about the Olympics during an event, 28% before and 68% after the event took place.▶  On the busiest day, the BBC delivered 2.8 petabytes, with the peak traffic moment occurring when Bradley Wiggins won Gold and it shifted 700 Gb/s▶  Akamai: "16 Days, Another Billion Streams Served” | London 2012 New Media Coverage 39 | 2012 | M A Morcuende | New Media
  • 40. Context Info▶  Agency official event photography, Getty Images, expects to make +1 million snapshots, among which are included for the first time ever, 3D and 360 degree panoramas in high resolution▶  During the games has increased (x10) the number of queries related to the Olympic Games (athletes, clasisificación, ...) on mobile devices (in the world) | London 2012 New Media Coverage 40 | 2012 | M A Morcuende | New Media
  • 41. Agenda•  The Largest Sporting Events in the World•  Rights Fees•  TV first, Internet second•  New Media figures•  Screenshots•  Context Info•  Sources | London 2012 New Media Coverage 41 | 2012 | M A Morcuende | New Media
  • 42. Sourceshttp://www.broadbandtvnews.com/2012/08/14/bbc-delivers-digital-games/http://www.bbc.co.uk/mediacentre/latestnews/2012/sport-online-figures.htmlhttp://www.bbc.co.uk/blogs/bbcinternet/2012/08/digital_olympics_reach_stream_stats.htmlhttp://advanced-television.com/index.php/2012/08/14/bbc-digital-olympic-record/http://www.panoramaaudiovisual.com/2012/08/16/la-uer-jugo-un-papel-determinante-en-los-juegos-de-londres/http://broadcastengineering.com/news/ebu-dashes-glory-london-olympicshttp://www.broadbandtvnews.com/2012/08/16/olympic-webcasts-succeed-in-hungary/http://www.broadbandtvnews.com/2012/08/15/eurosport-olympic-audience-top-100-million/http://www.rtve.es/rtve/20120813/mas-11-millones-internautas-espanoles-vieron-juegos-olimpicos-rtvees/556750.shtmlhttp://periodistas21.blogspot.com.es/2012/08/juegos-olimpicos-moviles-y-sociales.htmlhttp://broadcastengineering.com/cable-amp-iptv/internet-impacts-nbc-olympics-coverage-neverhttp://www.reuters.com/article/2012/07/29/entertainment-us-olympics-nbc-complaints-idUSBRE86S0SD20120729http://www.v-net.tv/nbc-olympics-record-audiences-and-online-surge/http://www.v-net.tv/olympics-demonstrates-the-power-of-red-button/http://www.v-net.tv/terra-launches-smart-tv-olympics-app/http://www.v-net.tv/more-olympics-feedback-on-what-viewers-liked-2/http://www.panoramaaudiovisual.com/es/2012/08/13/londres-2012-finaliza-con-una-record-de-audiencia-gracias-a-los-nuevos- soportes-digitales/http://informitv.com/news/2012/08/20/olympicsproducerecord/http://www.boycerecruitment.co.uk/recruitment_news/?p=209http://www.overdigital.com/2012/08/14/nbc-olympics-is-most-watched-tv-event-in-us-history/ | London 2012 New Media Coverage 42 | 2012 | M A Morcuende | New Media
  • 43. Sourceshttp://www.nbcumv.com/mediavillage/sports/nbcsports/pressreleases?pr=contents/press-releases/2012/08/14/ nbcolympicssoci1344987486777.xmlhttp://advanced-television.com/index.php/2012/08/22/research-olympics-intro-new-tv-behaviour/http://deportesus.terra.com/olympic-games/london-2012/noticias/0,,OI6081222-EI19641,00-Terra+London+Established+a+new +record+for+digital+platforms.htmlhttp://www.bbc.co.uk/blogs/bbcinternet/2012/08/data_video_flow_olympics.htmlhttp://www.kbridge.org/biggest-challenge-for-digital-media-monetising-the-masses/http://www.kbridge.org/hyper-local-smart-targeted-mobile-ads-may-earn-even-higher-revenues/http://paidcontent.org/2012/05/15/bbcolympics/https://blogs.akamai.com/2012/08/16-days-another-billion-streams-served.html#morehttp://www.publico.es/deportes/440005/los-juegos-olimpicos-mas-digitales-de-la-historiahttp://super-tele.blogspot.com.es/2012/08/atrae-eurosport-mas-de-106-millones-de.htmlhttp://es.eurosport.yahoo.com/07082012/20/900-millones-vieron-ceremonia-apertura-juegos.htmlhttp://www.experian.com/blogs/hitwise-uk/2012/08/15/who-were-the-winners-online-of-london-2012/http://www.experian.com/blogs/hitwise-uk/2012/08/15/who-were-the-winners-online-of-london-2012/http://itunes.apple.com/hn/app/londres-2012-aplicacion-oficial/id536513070?mt=8&ign-mpt=uo%3D2http://www.bbc.co.uk/blogs/bbcinternet/2012/06/interactive_video_player_launc.htmlhttp://www.bbc.co.uk/blogs/bbcinternet/2012/08/data_video_flow_olympics.htmlhttp://www.flickr.com/photos/playstationblogeurope/7215509372/sizes/c/in/photostream/http://www.smartkeitai.com/wp-content/uploads/2012/07/bbc-olympics-android-app.jpg | London 2012 New Media Coverage 43 | 2012 | M A Morcuende | New Media
  • 44. Sourceshttp://www.nbcumv.com/mediavillage/sports/nbcsports/pressreleases?pr=contents/press-releases/2012/08/14/ nbcolympicssoci1344987486777.xmlhttp://www.engadget.com/2012/07/12/nbc-2012-london-olympics-second-screen-streaming-apps/http://www.engadget.com/photos/nbc-olympics-apps/#5149883http://thewondrous.com/collection-of-the-best-apps-for-london-2012-olympics/http://www.rtve.es/deportes/20120709/historico-despliegue-rtvees-para-jjoo-londres-19-senales-directo-2200-horas-competicion- aplicaciones-para-moviles-tabletas-televisiones/543212.shtmlhttp://faqsandroid.com/aplicaciones-para-ver-y-seguir-las-olimpiadas-en-directo/http://blogs.adobe.com/ktowes/2012/08/bbc-the-biggest-broadcasting-event-in-our-90-year-history.htmlhttp://www.broadbandtvnews.com/2012/08/06/record-numbers-for-bbc-multiscreen-olympics/http://www.estrelladigital.es/blogs/juan_varela/Medallas-olimpicas-nuevas-pantallas-deporte_7_1230546935.htmlhttp://www.broadbandtvnews.com/2012/08/06/record-numbers-for-bbc-multiscreen-olympics/http://www.estrelladigital.es/blogs/juan_varela/Medallas-olimpicas-nuevas-pantallas-deporte_7_1230546935.htmlhttp://blog.twitter.com/2012/08/olympic-and-twitter-records.htmlhttp://googlemobileads.blogspot.co.uk/2012/08/going-for-mobile-gold-10x-increase-in.html? utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+GoogleMobileAdsBlog+%28Google+Mobile+Ads+Blog %29&utm_content=Google+Reader | London 2012 New Media Coverage 44 | 2012 | M A Morcuende | New Media
  • 45. London 2012 Olympic project, first truly DIGITAL GAMES | London 2012 New Media Coverage 45 | 2012 | M A Morcuende | New Media
  • 46. dialogue Miguel Ángel Morcuende New Media Director +34 639 160 344 miguel.morcuende@atos.net 9/6/2012