London 2012,           first truly DIGITAL GAMES9/6/2012
Agenda•  The Largest Sporting Events in   the World•  Rights Fees•  TV first, Internet second•  New Media figures•  Screen...
The largest Sporting Events in the WorldOlympic Games IT by the numbers    | London 2012 New Media Coverage               ...
The largest Sporting Events in the WorldExample BBC TV coverage (intention for 2012)                                      ...
Agenda•  The Largest Sporting Events in   the World•  Rights Fees•  TV first, Internet second•  New Media figures•  Screen...
Rights Fee ($US)[Vancouver & London]                                          Source: Sportcal       | London 2012 New Med...
Total coverage expenses for London 2012 (€)[London]▶  NBC: 900 MM €  (NBCUniversal, which is majority owned by cable opera...
Agenda•  The Largest Sporting Events in   the World•  Rights Fees•  TV first, Internet second•  New Media figures•  Screen...
TV 1st / Internet 2nd+100.000 hours delivered through Internet and Mobiles (Digital consume is bigger than traditional TV ...
The First Tablet Olympics+100.000 hours delivered through Internet and Mobiles (Digital consume is bigger than traditional...
And First Social Games+100.000 hours delivered through Internet and Mobiles (Digital consume is bigger than traditional TV...
Agenda•  The Largest Sporting Events in   the World•  Rights Fees•  TV first, Internet second•  New Media figures•  Screen...
Viewers (TV and Online) (MM)250                 219200150                                         110        106          ...
Mobile Coverage (Average) (%)                                                                                        60605...
Simultaneous Streams                                          4750454035           24           2430                      ...
Olympic Coverage (hours) (TV + Online)6000              5535                                                              ...
Olympic Coverage (hours)6000         55355000                                                             47504000        ...
Video Streams                       (TOTAL) (MM)                     160160140                                            ...
Video Streams160       160140                                                                  123120             96   106...
Video Traffic                                             (MM HOURS)25.0             20.4         20.020.015.010.0        ...
Agenda•  The Largest Sporting Events in   the World•  Rights Fees•  TV first, Internet second•  New Media figures•  Screen...
London Official App         Source:         http://itunes.apple.com/hn/app/londres-2012-aplicacion-oficial/id536513070?mt=...
London Official App         Source:         http://itunes.apple.com/hn/app/londres-2012-aplicacion-oficial/id536513070?mt=...
BBC interactive video player                    Source: http://www.bbc.co.uk/blogs/bbcinternet/2012/06/interactive_video_p...
BBC data video flow                       Source: http://www.bbc.co.uk/blogs/bbcinternet/2012/08/data_video_flow_olympics....
BBC (PS3)                                       Source: http://thegamershub.net/2012/05/bbc-sport-heads-to-ps3/    | Londo...
BBC (Android)              Source: http://www.smartkeitai.com/wp-content/uploads/2012/07/bbc-olympics-android-app.jpg    |...
BBC (some insights 4 screens)                   Source: http://www.bbc.co.uk/blogs/bbcinternet/2012/08/digital_olympics_re...
BBC (Tablets & Mobiles)             Source: http://www.bbc.co.uk/blogs/bbcinternet/2012/08/digital_olympics_reach_stream_s...
NBC video player    Source: http://www.engadget.com/2012/07/12/nbc-2012-london-olympics-second-screen-streaming-apps/     ...
NBC video player (iPad)                                       Source: http://www.engadget.com/photos/nbc-olympics-apps/#51...
NBC LIVE Extra (iPad & Android)                      Source: http://thewondrous.com/collection-of-the-best-apps-for-london...
RTVE video Multiplayer            Source:            http://www.rtve.es/deportes/20120709/historico-despliegue-rtvees-para...
RTVE Tablets & Smartphones            Source:            http://www.rtve.es/deportes/20120709/historico-despliegue-rtvees-...
RTVE (android)                     Source: http://faqsandroid.com/aplicaciones-para-ver-y-seguir-las-olimpiadas-en-directo...
Agenda•  The Largest Sporting Events in   the World•  Rights Fees•  TV first, Internet second•  New Media figures•  Screen...
Context Info▶  $3,5bn (Rights Management Expenses) (TV)   –  525 MM (New Media & Telecommunications)▶  4.800 million spect...
Context Info▶  +100.000 hours delivered through Internet and   Mobiles (Digital consume is bigger than   traditional TV -h...
Context Info▶  Facebook, there are more than 101M fans on   Olympics-related pages   –  also saw over 100M Olympic-related...
Context Info▶  Agency official event photography, Getty   Images, expects to make +1 million snapshots,   among which are ...
Agenda•  The Largest Sporting Events in   the World•  Rights Fees•  TV first, Internet second•  New Media figures•  Screen...
Sourceshttp://www.broadbandtvnews.com/2012/08/14/bbc-delivers-digital-games/http://www.bbc.co.uk/mediacentre/latestnews/20...
Sourceshttp://www.nbcumv.com/mediavillage/sports/nbcsports/pressreleases?pr=contents/press-releases/2012/08/14/      nbcol...
Sourceshttp://www.nbcumv.com/mediavillage/sports/nbcsports/pressreleases?pr=contents/press-releases/2012/08/14/      nbcol...
London 2012 Olympic project, first truly DIGITAL GAMES     | London 2012 New Media Coverage                               ...
dialogue    Miguel Ángel Morcuende    New Media Director    +34 639 160 344 miguel.morcuende@atos.net                 9/6/...
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London 2012 First truly Digital Games

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London 2012 First truly Digital Games.
Some figures about coverage with some conclusions: +100.000 hours delivered through Internet and Mobiles (Digital consume is bigger than traditional TV -hours-). Then First TV and Second Internet, Mobile explosion about 40% of content consumed over Mobile and Tablets devices; and finally first Social Games

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London 2012 First truly Digital Games

  1. 1. London 2012, first truly DIGITAL GAMES9/6/2012
  2. 2. Agenda•  The Largest Sporting Events in the World•  Rights Fees•  TV first, Internet second•  New Media figures•  Screenshots•  Context Info•  Sources | London 2012 New Media Coverage 2 | 2012 | M A Morcuende | New Media
  3. 3. The largest Sporting Events in the WorldOlympic Games IT by the numbers | London 2012 New Media Coverage 3 | 2012 | M A Morcuende | New Media
  4. 4. The largest Sporting Events in the WorldExample BBC TV coverage (intention for 2012) Competition hours Hours of TV coverage (BBC in Olympics) Source: BBC | London 2012 New Media Coverage 4 | 2012 | M A Morcuende | New Media
  5. 5. Agenda•  The Largest Sporting Events in the World•  Rights Fees•  TV first, Internet second•  New Media figures•  Screenshots•  Context Info•  Sources | London 2012 New Media Coverage 5 | 2012 | M A Morcuende | New Media
  6. 6. Rights Fee ($US)[Vancouver & London] Source: Sportcal | London 2012 New Media Coverage 6 | 2012 | M A Morcuende | New Media
  7. 7. Total coverage expenses for London 2012 (€)[London]▶  NBC: 900 MM € (NBCUniversal, which is majority owned by cable operator Comcast, paid $1.18 billion for the US rights to broadcast the London Games, and has won $1 billion in advertising for its Olympic broadcasts over the next three weeks. (source: http://advanced-television.com/index.php/ 2012/07/30/record-audiences-for-nbc-olympics-despite-complaints/)▶  EBU: 497 MM € –  RTVE: 70 MM € (overall coverage) –  BBC: 126 MM €▶  TERRA (only Broadband): 5 MM € | London 2012 New Media Coverage 7 | 2012 | M A Morcuende | New Media
  8. 8. Agenda•  The Largest Sporting Events in the World•  Rights Fees•  TV first, Internet second•  New Media figures•  Screenshots•  Context Info•  Sources | London 2012 New Media Coverage 8 | 2012 | M A Morcuende | New Media
  9. 9. TV 1st / Internet 2nd+100.000 hours delivered through Internet and Mobiles (Digital consume is bigger than traditional TV -hours-) (Source: REUTERS) Source: http://www.omd.es | London 2012 New Media Coverage 9 | 2012 | M A Morcuende | New Media
  10. 10. The First Tablet Olympics+100.000 hours delivered through Internet and Mobiles (Digital consume is bigger than traditional TV -hours-) (Source: REUTERS) Source: http://www.omd.es | London 2012 New Media Coverage 10 | 2012 | M A Morcuende | New Media
  11. 11. And First Social Games+100.000 hours delivered through Internet and Mobiles (Digital consume is bigger than traditional TV -hours-) (Source: REUTERS) Source: http://www.omd.es | London 2012 New Media Coverage 11 | 2012 | M A Morcuende | New Media
  12. 12. Agenda•  The Largest Sporting Events in the World•  Rights Fees•  TV first, Internet second•  New Media figures•  Screenshots•  Context Info•  Sources | London 2012 New Media Coverage 12 | 2012 | M A Morcuende | New Media
  13. 13. Viewers (TV and Online) (MM)250 219200150 110 106 98100 52 36 50 0 NBC Olympics BBC EUROVISION EUROSPORTS RTVE TERRA SKY ITALY | London 2012 New Media Coverage 13 | 2012 | M A Morcuende | New Media
  14. 14. Mobile Coverage (Average) (%) 606050 40 3740 34 303020100 NBC BBC EUROVISION EUROSPORTS RTVE TERRA SKY ITALY London Olympics Offical site | London 2012 New Media Coverage 14 | 2012 | M A Morcuende | New Media
  15. 15. Simultaneous Streams 4750454035 24 2430 19 2025 13201510 5 0 NBC Olympics BBC EUROVISION EUROSPORTS RTVE TERRA SKY ITALY | London 2012 New Media Coverage 15 | 2012 | M A Morcuende | New Media
  16. 16. Olympic Coverage (hours) (TV + Online)6000 5535 4750500040003000 2500 2500 20002000 12001000 0 NBC Olympics BBC EUROVISION EUROSPORTS RTVE TERRA SKY ITALY | London 2012 New Media Coverage 16 | 2012 | M A Morcuende | New Media
  17. 17. Olympic Coverage (hours)6000 55355000 47504000 3500 (TV + Online)3000 2500 2500 (TV) 2035 2000 2000 (Online)2000 12001000 0 NBC BBC EUROVISION EUROSPORTS RTVE TERRA SKY ITALY Olympics | London 2012 New Media Coverage 17 | 2012 | M A Morcuende | New Media
  18. 18. Video Streams (TOTAL) (MM) 160160140 123120 106100 80 41 60 34 40 20 0 NBC Olympics BBC EUROVISION EUROSPORTS RTVE TERRA SKY ITALY | London 2012 New Media Coverage 18 | 2012 | M A Morcuende | New Media
  19. 19. Video Streams160 160140 123120 96 106100 (TOTAL) (MM) 80 64 62 (LIVE) (MM) 60 (VoD) (MM) 44 41 40 34 31 20 10 0 NBC BBC EUROVISION EUROSPORTS RTVE TERRA SKY ITALY Olympics | London 2012 New Media Coverage 19 | 2012 | M A Morcuende | New Media
  20. 20. Video Traffic (MM HOURS)25.0 20.4 20.020.015.010.0 6.7 3.0 5.0 1.35 0.0 NBC Olympics BBC EUROVISION EUROSPORTS RTVE TERRA SKY ITALY | London 2012 New Media Coverage 20 | 2012 | M A Morcuende | New Media
  21. 21. Agenda•  The Largest Sporting Events in the World•  Rights Fees•  TV first, Internet second•  New Media figures•  Screenshots•  Context Info•  Sources | London 2012 New Media Coverage 21 | 2012 | M A Morcuende | New Media
  22. 22. London Official App Source: http://itunes.apple.com/hn/app/londres-2012-aplicacion-oficial/id536513070?mt=8&ign-mpt=uo%3D2 | London 2012 New Media Coverage 22 | 2012 | M A Morcuende | New Media
  23. 23. London Official App Source: http://itunes.apple.com/hn/app/londres-2012-aplicacion-oficial/id536513070?mt=8&ign-mpt=uo%3D2 | London 2012 New Media Coverage 23 | 2012 | M A Morcuende | New Media
  24. 24. BBC interactive video player Source: http://www.bbc.co.uk/blogs/bbcinternet/2012/06/interactive_video_player_launc.html | London 2012 New Media Coverage 24 | 2012 | M A Morcuende | New Media
  25. 25. BBC data video flow Source: http://www.bbc.co.uk/blogs/bbcinternet/2012/08/data_video_flow_olympics.html | London 2012 New Media Coverage 25 | 2012 | M A Morcuende | New Media
  26. 26. BBC (PS3) Source: http://thegamershub.net/2012/05/bbc-sport-heads-to-ps3/ | London 2012 New Media Coverage 26 | 2012 | M A Morcuende | New Media
  27. 27. BBC (Android) Source: http://www.smartkeitai.com/wp-content/uploads/2012/07/bbc-olympics-android-app.jpg | London 2012 New Media Coverage 27 | 2012 | M A Morcuende | New Media
  28. 28. BBC (some insights 4 screens) Source: http://www.bbc.co.uk/blogs/bbcinternet/2012/08/digital_olympics_reach_stream_stats.html Desktop usage: Morning and lunch time; and during mid-afternoon Tablets: second screen activities around 9 PM (while watching TV) Mobile takes over around 6pm as people leave the office but still want to keep up to date with the latest action Usage by hour across the day by device - for 28 July to 9 Aug | London 2012 New Media Coverage 28 | 2012 | M A Morcuende | New Media
  29. 29. BBC (Tablets & Mobiles) Source: http://www.bbc.co.uk/blogs/bbcinternet/2012/08/digital_olympics_reach_stream_stats.html Millions of unique browsers daily, stacked, by device type | London 2012 New Media Coverage 29 | 2012 | M A Morcuende | New Media
  30. 30. NBC video player Source: http://www.engadget.com/2012/07/12/nbc-2012-london-olympics-second-screen-streaming-apps/ | London 2012 New Media Coverage 30 | 2012 | M A Morcuende | New Media
  31. 31. NBC video player (iPad) Source: http://www.engadget.com/photos/nbc-olympics-apps/#5149883 | London 2012 New Media Coverage 31 | 2012 | M A Morcuende | New Media
  32. 32. NBC LIVE Extra (iPad & Android) Source: http://thewondrous.com/collection-of-the-best-apps-for-london-2012-olympics/ | London 2012 New Media Coverage 32 | 2012 | M A Morcuende | New Media
  33. 33. RTVE video Multiplayer Source: http://www.rtve.es/deportes/20120709/historico-despliegue-rtvees-para-jjoo-londres-19-senales- directo-2200-horas-competicion-aplicaciones-para-moviles-tabletas-televisiones/543212.shtml | London 2012 New Media Coverage 33 | 2012 | M A Morcuende | New Media
  34. 34. RTVE Tablets & Smartphones Source: http://www.rtve.es/deportes/20120709/historico-despliegue-rtvees-para-jjoo-londres-19-senales- directo-2200-horas-competicion-aplicaciones-para-moviles-tabletas-televisiones/543212.shtml | London 2012 New Media Coverage 34 | 2012 | M A Morcuende | New Media
  35. 35. RTVE (android) Source: http://faqsandroid.com/aplicaciones-para-ver-y-seguir-las-olimpiadas-en-directo/ | London 2012 New Media Coverage 35 | 2012 | M A Morcuende | New Media
  36. 36. Agenda•  The Largest Sporting Events in the World•  Rights Fees•  TV first, Internet second•  New Media figures•  Screenshots•  Context Info•  Sources | London 2012 New Media Coverage 36 | 2012 | M A Morcuende | New Media
  37. 37. Context Info▶  $3,5bn (Rights Management Expenses) (TV) –  525 MM (New Media & Telecommunications)▶  4.800 million spectators (worldwide) –  900 million (Opening Ceremony)▶  Original budget for the Games was £2.4 billion, but this was increased almost fourfold to about £9.3 billion ($14.46 billion) in 2007 –  Building the venues and infrastructure — £5.3 billion –  Elite sport and Paralympic funding — £400 million. –  Security and policing — £600 million –  Regeneration of the Lower Lea Valley — £1.7 billion –  Contingency fund — £2.7 billion –  VAT — £800 million. | London 2012 New Media Coverage 37 | 2012 | M A Morcuende | New Media
  38. 38. Context Info▶  +100.000 hours delivered through Internet and Mobiles (Digital consume is bigger than traditional TV -hours-)▶  SMS traffic at opening ceremony (40% increase)▶  SMS traffic when Olympic team entry in the stadium (opening ceremony) (137% increase)▶  200 hours in TV 3D▶  More than 150 million Tweets about the Olympics –  Usain Bolt (@UsainBolt) of Jamaica wins gold in the 200m sprint: 80,000+ TPM (Tweets per Minute) –  Spice Girls (Closing Ceremonies) who stole the night, inspiring more than 116,000 Tweets per minute –  Less than 0.5% of those included #NBCFail | London 2012 New Media Coverage 38 | 2012 | M A Morcuende | New Media
  39. 39. Context Info▶  Facebook, there are more than 101M fans on Olympics-related pages –  also saw over 100M Olympic-related posts or comments during the course of the Games.▶  There were more than 82M comments on Twitter and public Facebook about the Olympics (NBC audience) –  48% engaged with social networking about the Olympics during an event, 28% before and 68% after the event took place.▶  On the busiest day, the BBC delivered 2.8 petabytes, with the peak traffic moment occurring when Bradley Wiggins won Gold and it shifted 700 Gb/s▶  Akamai: "16 Days, Another Billion Streams Served” | London 2012 New Media Coverage 39 | 2012 | M A Morcuende | New Media
  40. 40. Context Info▶  Agency official event photography, Getty Images, expects to make +1 million snapshots, among which are included for the first time ever, 3D and 360 degree panoramas in high resolution▶  During the games has increased (x10) the number of queries related to the Olympic Games (athletes, clasisificación, ...) on mobile devices (in the world) | London 2012 New Media Coverage 40 | 2012 | M A Morcuende | New Media
  41. 41. Agenda•  The Largest Sporting Events in the World•  Rights Fees•  TV first, Internet second•  New Media figures•  Screenshots•  Context Info•  Sources | London 2012 New Media Coverage 41 | 2012 | M A Morcuende | New Media
  42. 42. Sourceshttp://www.broadbandtvnews.com/2012/08/14/bbc-delivers-digital-games/http://www.bbc.co.uk/mediacentre/latestnews/2012/sport-online-figures.htmlhttp://www.bbc.co.uk/blogs/bbcinternet/2012/08/digital_olympics_reach_stream_stats.htmlhttp://advanced-television.com/index.php/2012/08/14/bbc-digital-olympic-record/http://www.panoramaaudiovisual.com/2012/08/16/la-uer-jugo-un-papel-determinante-en-los-juegos-de-londres/http://broadcastengineering.com/news/ebu-dashes-glory-london-olympicshttp://www.broadbandtvnews.com/2012/08/16/olympic-webcasts-succeed-in-hungary/http://www.broadbandtvnews.com/2012/08/15/eurosport-olympic-audience-top-100-million/http://www.rtve.es/rtve/20120813/mas-11-millones-internautas-espanoles-vieron-juegos-olimpicos-rtvees/556750.shtmlhttp://periodistas21.blogspot.com.es/2012/08/juegos-olimpicos-moviles-y-sociales.htmlhttp://broadcastengineering.com/cable-amp-iptv/internet-impacts-nbc-olympics-coverage-neverhttp://www.reuters.com/article/2012/07/29/entertainment-us-olympics-nbc-complaints-idUSBRE86S0SD20120729http://www.v-net.tv/nbc-olympics-record-audiences-and-online-surge/http://www.v-net.tv/olympics-demonstrates-the-power-of-red-button/http://www.v-net.tv/terra-launches-smart-tv-olympics-app/http://www.v-net.tv/more-olympics-feedback-on-what-viewers-liked-2/http://www.panoramaaudiovisual.com/es/2012/08/13/londres-2012-finaliza-con-una-record-de-audiencia-gracias-a-los-nuevos- soportes-digitales/http://informitv.com/news/2012/08/20/olympicsproducerecord/http://www.boycerecruitment.co.uk/recruitment_news/?p=209http://www.overdigital.com/2012/08/14/nbc-olympics-is-most-watched-tv-event-in-us-history/ | London 2012 New Media Coverage 42 | 2012 | M A Morcuende | New Media
  43. 43. Sourceshttp://www.nbcumv.com/mediavillage/sports/nbcsports/pressreleases?pr=contents/press-releases/2012/08/14/ nbcolympicssoci1344987486777.xmlhttp://advanced-television.com/index.php/2012/08/22/research-olympics-intro-new-tv-behaviour/http://deportesus.terra.com/olympic-games/london-2012/noticias/0,,OI6081222-EI19641,00-Terra+London+Established+a+new +record+for+digital+platforms.htmlhttp://www.bbc.co.uk/blogs/bbcinternet/2012/08/data_video_flow_olympics.htmlhttp://www.kbridge.org/biggest-challenge-for-digital-media-monetising-the-masses/http://www.kbridge.org/hyper-local-smart-targeted-mobile-ads-may-earn-even-higher-revenues/http://paidcontent.org/2012/05/15/bbcolympics/https://blogs.akamai.com/2012/08/16-days-another-billion-streams-served.html#morehttp://www.publico.es/deportes/440005/los-juegos-olimpicos-mas-digitales-de-la-historiahttp://super-tele.blogspot.com.es/2012/08/atrae-eurosport-mas-de-106-millones-de.htmlhttp://es.eurosport.yahoo.com/07082012/20/900-millones-vieron-ceremonia-apertura-juegos.htmlhttp://www.experian.com/blogs/hitwise-uk/2012/08/15/who-were-the-winners-online-of-london-2012/http://www.experian.com/blogs/hitwise-uk/2012/08/15/who-were-the-winners-online-of-london-2012/http://itunes.apple.com/hn/app/londres-2012-aplicacion-oficial/id536513070?mt=8&ign-mpt=uo%3D2http://www.bbc.co.uk/blogs/bbcinternet/2012/06/interactive_video_player_launc.htmlhttp://www.bbc.co.uk/blogs/bbcinternet/2012/08/data_video_flow_olympics.htmlhttp://www.flickr.com/photos/playstationblogeurope/7215509372/sizes/c/in/photostream/http://www.smartkeitai.com/wp-content/uploads/2012/07/bbc-olympics-android-app.jpg | London 2012 New Media Coverage 43 | 2012 | M A Morcuende | New Media
  44. 44. Sourceshttp://www.nbcumv.com/mediavillage/sports/nbcsports/pressreleases?pr=contents/press-releases/2012/08/14/ nbcolympicssoci1344987486777.xmlhttp://www.engadget.com/2012/07/12/nbc-2012-london-olympics-second-screen-streaming-apps/http://www.engadget.com/photos/nbc-olympics-apps/#5149883http://thewondrous.com/collection-of-the-best-apps-for-london-2012-olympics/http://www.rtve.es/deportes/20120709/historico-despliegue-rtvees-para-jjoo-londres-19-senales-directo-2200-horas-competicion- aplicaciones-para-moviles-tabletas-televisiones/543212.shtmlhttp://faqsandroid.com/aplicaciones-para-ver-y-seguir-las-olimpiadas-en-directo/http://blogs.adobe.com/ktowes/2012/08/bbc-the-biggest-broadcasting-event-in-our-90-year-history.htmlhttp://www.broadbandtvnews.com/2012/08/06/record-numbers-for-bbc-multiscreen-olympics/http://www.estrelladigital.es/blogs/juan_varela/Medallas-olimpicas-nuevas-pantallas-deporte_7_1230546935.htmlhttp://www.broadbandtvnews.com/2012/08/06/record-numbers-for-bbc-multiscreen-olympics/http://www.estrelladigital.es/blogs/juan_varela/Medallas-olimpicas-nuevas-pantallas-deporte_7_1230546935.htmlhttp://blog.twitter.com/2012/08/olympic-and-twitter-records.htmlhttp://googlemobileads.blogspot.co.uk/2012/08/going-for-mobile-gold-10x-increase-in.html? utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+GoogleMobileAdsBlog+%28Google+Mobile+Ads+Blog %29&utm_content=Google+Reader | London 2012 New Media Coverage 44 | 2012 | M A Morcuende | New Media
  45. 45. London 2012 Olympic project, first truly DIGITAL GAMES | London 2012 New Media Coverage 45 | 2012 | M A Morcuende | New Media
  46. 46. dialogue Miguel Ángel Morcuende New Media Director +34 639 160 344 miguel.morcuende@atos.net 9/6/2012
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