The Power of Story in Business

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This document discusses the importance of storytelling in business. It argues that a compelling story about who you are, why you matter, and why customers should care is crucial for gaining attention, building trust, creating empathy, and driving action. Effective stories sell an ideal vision rather than just the features or benefits of a product. The document provides tips for crafting an impactful business story, such as asking customers and seeking professional input. It also emphasizes embracing both success and failure as part of the storytelling process.

Business News & Politics

no story, no sale
The Power of
Story in Business
(© Mighty Casey Media LLC

(© Mighty Casey Media LLC
Know who
this guy is?

(© Mighty Casey Media LLC
He didn’t tell
a burger
story.
He talked
product
quality, and
REAL
ESTATE.

(© Mighty Casey Media LLC
Masterful
storyteller.
Too bad he didn’t
listen
To the story of
western medicine.

(© Mighty Casey Media LLC
Then there are the truly clueless …

Features
(© Mighty Casey Media LLC
Benefits

What’s a “story”?
• Who you are
• Why you matter
• Why they should care
(© Mighty Casey Media LLC

Why a story?
• Who you are =
ATTENTION
• Why you matter =
TRUST
(© Mighty Casey Media LLC

Getting to “happily ever
after” …
• Why anyone would
care = EMPATHY
• Why anyone would
care = ACTION
(© Mighty Casey Media LLC

Attention =>
=> Trust
=> Empathy
=> Action (© Mighty Casey Media LLC

(© Mighty Casey Media LLC
Drama geek geek-out …

Don’t
sell the
deal
(© Mighty Casey Media LLC

Sell
the
IDEAL
(© Mighty Casey Media LLC

(© Mighty Casey Media LLC
that was then …

(© Mighty Casey Media LLC
this is now …
channel
Hipster Don?

Success … Failure
• You can’t have one
• Unless you embrace
the other
(© Mighty Casey Media LLC

OK, how … ?
• Ask your customers
• Get some professional
input
(© Mighty Casey Media LLC

OK, how … ? [part 2]
• Find the funny
• Use it [wisely, not
wise-***-ly]
(© Mighty Casey Media LLC

Let's discuss.
casey@mightycasey.com
+1-804-467-5716
(© Mighty Casey Media LLC

Casey Quinlan
the "Mighty Mouth"
www.mightycasey.com
www.patientsfcr.org
Author of
Cancer for Christmas: Making the
Most of a Daunting Gift
www.cancerforchristmas.com
(© Mighty Casey Media LLC

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