The Power of Story in Business

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The deck I built for a presentation at an annual Women in Real Estate event - surprisingly, not healthcare-related.

Published in: Business, News & Politics
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The Power of Story in Business

  1. 1. no story, no sale The Power of Story in Business (© Mighty Casey Media LLC
  2. 2. (© Mighty Casey Media LLC Know who this guy is?
  3. 3. (© Mighty Casey Media LLC He didn’t tell a burger story. He talked product quality, and REAL ESTATE.
  4. 4. (© Mighty Casey Media LLC Masterful storyteller. Too bad he didn’t listen To the story of western medicine.
  5. 5. (© Mighty Casey Media LLC Then there are the truly clueless …
  6. 6. Features (© Mighty Casey Media LLC Benefits
  7. 7. Features (© Mighty Casey Media LLC Benefits
  8. 8. (© Mighty Casey Media LLC
  9. 9. What’s a “story”? • Who you are • Why you matter • Why they should care (© Mighty Casey Media LLC
  10. 10. Why a story? • Who you are = ATTENTION • Why you matter = TRUST (© Mighty Casey Media LLC
  11. 11. Getting to “happily ever after” … • Why anyone would care = EMPATHY • Why anyone would care = ACTION (© Mighty Casey Media LLC
  12. 12. Attention => => Trust => Empathy => Action (© Mighty Casey Media LLC
  13. 13. (© Mighty Casey Media LLC Drama geek geek-out …
  14. 14. Don’t sell the deal (© Mighty Casey Media LLC
  15. 15. Sell the IDEAL (© Mighty Casey Media LLC
  16. 16. (© Mighty Casey Media LLC
  17. 17. (© Mighty Casey Media LLC that was then …
  18. 18. (© Mighty Casey Media LLC this is now … channel Hipster Don?
  19. 19. Success … Failure • You can’t have one • Unless you embrace the other (© Mighty Casey Media LLC
  20. 20. OK, how … ? • Ask your customers • Get some professional input (© Mighty Casey Media LLC
  21. 21. OK, how … ? [part 2] • Find the funny • Use it [wisely, not wise-***-ly] (© Mighty Casey Media LLC
  22. 22. Let's discuss. casey@mightycasey.com +1-804-467-5716 (© Mighty Casey Media LLC
  23. 23. Casey Quinlan the "Mighty Mouth" www.mightycasey.com www.patientsfcr.org Author of Cancer for Christmas: Making the Most of a Daunting Gift www.cancerforchristmas.com (© Mighty Casey Media LLC

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