1. WHO I AM…
Classically trained senior brand marketing leader with MBA and 15+ years of career progression in
Fortune 500 and mid-size CPG companies. Proven results in growing sales, profitability and market
share for national brands. Led the development and/or launch of $300,000,000 of nationally
recognized, award winning new products. Examples include Jimmy Dean Breakfast Skillets and
Bowls, Healthy Choice Greek Frozen Yogurt, and Orville Redenbacher’s Pop Up Bowl.
MY TARGET COMPANIES…
CPG Industry
American Natural Foods McCain Foods
Clif Bar McCormick
Constellation Brands Mead Johnson
Danone (Numico) Miller-Coors
Dean Foods Mizkan / R&B Foods
Diamond Foods MOM Brands
Dole Reser’s
Dr. Pepper / Snapple Reynolds Consumer Products
Hain-Celestial Rust-oleum
Hershey Sargento
Hormel Smuckers
John B. Sanfilippo & Son (Fisher Nuts) Spectrum Brands
Kellogg’s/Keebler Sunstar Americas
Kemps Valspar
Land O’ Lakes Wrigley
Consumer-Facing Companies
3M Chamberlain Group
Abbott CVS
A.C. Nielsen EcoLab
Ace Hardware Motorola Solutions
Allstate Nice Pack
Baxter Takeda
Best Doctors Topco
MICHAEL WELLNER
Director of Marketing | Senior Brand Manager
Consumer Packaged Goods
Naperville, IL
630.418.8322
mjwellner@gmail.com
www.linkedin.com/in/michaelwellner/
@MichaelJWellner

2. MICHAEL WELLNER PAGE 2
Cars.com True Value
CarX US Foods
WHAT I DO…intersection of Consumer Insights + Brand Management + Innovation
Expertise in qualitative and quantitative consumer insights, brand marketing, new product
development, P&L management, traditional/digital promotions, and cross-functional collaboration that
results in measureable and sustainable sales and profit growth.
Companies that typically hire me:
o Are unsure about how to enter new or increasingly competitive markets.
o Face flat revenue and profits or mature product lines.
o Need to expand penetration into growing distribution channels.
o Seek to improve ROI on marketing spend.
HOW I ADD VALUE…
History of bringing top and bottom line results to consumer driven organizations:
Key areas in which I add value:
o Blending sound strategy, team leadership, and P&L stewardship to deliver sales, profit, and
market share growth
o Partnering with senior leadership and internal/external stakeholders to drive continuous
improvement and ROI
o Shaping, launching, and promoting new products that consistently deliver accelerated
revenue growth and heighten brand positions
WHERE EMPLOYED AND EDUCATED…
Current Employer (~30 hours/week)
o ACH Food Companies – Brand Marketing Contract Employee (6 months)
Prior Employers
o ConAgra Foods – Director of Marketing Innovation (~7 years)
o Sara Lee – Director of Marketing / Senior Brand Manager / Brand Manager (~6 years)
o Borden Foods – Brand Manager / Associate Brand Manager (~3)
o SC Johnson – Assistant Brand Manager (~2)
Education
o Claremont Graduate University - Peter Drucker & Masatoshi Ito Graduate School of Mgt.:
 MBA – Marketing Management
 MA - Organizational Psychology (emphasis on Consumer Research)