When putting together any kind of marketing strategy, it is always a good idea to identify your target audience. Knowing who you are trying to reach can have a major impact on the types of ads that you choose to run, and the content inside your ads.

1. How Does GenderAffect Online
Advertising?

2. When putting together any kind of marketing strategy, it is
always a good idea to identify your target audience. Knowing
who you are trying to reach can have a major impact on the
types of ads that you choose to run, and the content inside your
ads. If you are aiming to sell to one gender more so than the
other, you really need to pay attention to how you put your ads
together, as research has shown that men and women react
differently to online advertising and advertising in general.

3. We all know that men and women have different tastes, but who
knew that how they look at advertising was also different? For
example, are men more concerned with price than women?
While historically men have been the bread-winners in the
family, it is generally the women who run the household. That is
why females tend to be more on the lookout for a bargain than
men, and may also explain why men are more likely to go with
proven brands, no matter how much they have to pay to get
them. Yes, it may sound as though we are stereotyping, but
research shows that this how the world is today, more often than
not.

4. With regards to advertising, women are much more driven by
emotion than men are. There are certain buzz words that will
appeal to women and will quite simply fly over the heads of
their male counterparts. Women also like to know how a
product functions, as they need it to work in a certain way that
fits their needs and of their families. An ad that is vague when it
comes to function could very well fall flat with female audience.
Know what your product does, and ask how it can specifically
help your target audience.

5. As you may have guessed by now, women tend to be attracted
to ads that show a product or service to be practical. Again, this
often comes down to viewing how a product can help the entire
family without being complicated to use. Time is money for
women, which is why they like things that can get the job done
quickly. Men tend to move towards the luxurious side of things,
so highlight attractive and innovative features when targeting
them. As mentioned before, they do not mind paying extra to get
a little splash of luxury.

6. This is just beginning to scratch the surface of how men and
women view advertising differently. There are of course
exceptions and situations where the roles mentioned above are
reversed, but the numbers show that what we have outlined
tends to hold true statistically. When you advertise, what you
really need to do is look at your product or service and decide
how it will most appeal to men and women. If that means
creating separate ads for each, then so be it. Your chances of
making the sale will be boosted when you do so.

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