As video surveillance systems grow in complexity and capabilities, understanding how to leverage this technology to deliver actionable business intelligence becomes paramount. This simple outline addresses 10 Golden Rules for making Video Business Intelligence work for LP professionals.

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10 Golden Rules of Video Business Intelligence for LP Professionals
1. See Your Business Differently
The role of video surveillance has evolved from solely a loss prevention tool to a
valuable asset that can be used by the entire organization to help control shrinkage and
identify efficiencies while improving both operational and marketing effectiveness.
When coupled with a powerful, yet customizable reporting framework, data from a
variety of sources—POS, access control, video, and central monitoring stations—can be
captured and disseminated forming an information infrastructure delivering the data
necessary for users to make smart, effective and timely decisions about their business,
assets and employees.
2. Adapt and Evolve
In today’s competitive business environment, departments and individuals must
constantly demonstrate value to the bottom line in order to survive. Loss Prevention is
no exception.
Leveraging technology, LP departments are able to find new and innovative ways to
transform themselves from a cost center into a profit center. Data that is collected by
their cameras and sensors can provide valuable insights throughout the organization.
Operations can optimize staffing to match customer traffic. Marketing can analyze
promotional effectiveness by assessing dwell times and heat maps. Traffic counts
combined with POS data can be used to calculate conversion rates. As a result, an asset
traditionally dedicated to loss prevention evolves into a corporate asset that can
maximize store productivity and operational effectiveness.
3. Don’t Lose Focus of LP ROI
Video surveillance remains key to any Loss Prevention initiative. While the value of the
data captured by your surveillance system can be leveraged outside of the parameters
typically viewed as loss prevention, don’t lose sight of the fact that your core
responsibility remains protecting the assets of your organization.
Video Business Intelligence provides you with the reporting mechanism (dashboards,
reports, portals, etc.) to capture your metrics and quantify your achievements and help
illustrate the value that your department brings to the organization.
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4. Context is Everything
Don’t make the mistake assuming that Video Analytics are single function tools. The
same analytics that can determine if a customer is present during a refund (an essential
POS exception report) can be used to establish customer dwell times at one of your
kiosks (a valuable metric for Marketing), as well as triggering loitering alarms when
people are hanging around your premises after hours.
5. Consistently Inconsistent is Perfect
What percentage of accuracy good enough when it comes to Video Analytics? The
answer varies depending on your application. The key to remember is the data being
collected and the resulting trend analysis consistent in its capture and delivery. Accuracy
of the trend data over time trumps perfection every time.
6. Anomaly Detection is No Anomaly
In business, anomalies (an event that differs from the norm) should get your attention.
From a Loss Prevention perspective, one of the most effective ways to counter theft and
fraud is to identify and track POS transactions that differ from the norm. These are
called POS exceptions and include: manually entered values, which can be an indication
of system manipulation; item returns with no item present, no customer present, no
supervisor present; no‐sales when the cash register is opened and no customer is
present or no transaction is registered. By establishing such user‐defined exceptions,
administrators and LP professions can be alerted, in real time, anytime events or
transactions fall outside of the established norm.
The same principles can and should be employed when it comes to anomalies found in
your business processes or metrics. Anomaly detection software can also alert you when
data collected falls outside of established parameters. The anomaly detection engine
monitors the health of the data your system is collecting and notifies you, in real time,
when exceptions or unexpected change comes to your business process data.
7. Become Proactively Reactive
By establishing a set of user‐defined exception‐based rules, Loss Prevention managers
can receive real‐time alerts anytime that events or actions fall outside of these
parameters. In this way, Loss Prevention cannot only increase its effectiveness, it can
begin to transform itself from a reactive to a responsive, proactive resource for the
entire organization. Now instead of reacting to accusations leveled by store managers
regarding the source of their losses, LP departments can leverage transactional data and
surveillance video to identify trends and capture details that can lead to improved loss
prevention, as well as improved operational efficiencies and overall store performance.
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Data captured can help identify and detect trends, behaviors and patterns enabling you
quickly assess and respond to conditions requiring your attention. In this way, your
effectiveness increases as you are basing your actions on data, not assumptions.
8. Trust but Visually Verify
In a world where a picture is worth a thousands words, what would video be worth? LP‐
based video surveillance systems give you an edge over merchandise or sensor based
systems in that it provides you the ability to bring visual verification into the equation.
Now when an event or transaction occurs, you can conduct a visual audit to see first‐
hand what actually happened, whether it is reviewing a slip‐and‐fall claim or an
employee injury incident.
9. There’s Strength in Numbers
Robust systems capable of capturing, compiling and disseminating data from a variety of
disparate sources that can be consumed and understood by a variety of individuals do
not come cheap. Yet the value that they bring to an organization is broad, expansive and
measurable. Partner with other departments within your organization and add value
beyond the security disciplines.
Information captured by your video assets can be used to analyze customer behavior
and provide actionable insights that can lead to increased customer satisfaction,
expanded sales opportunities, optimized store performance, and overall operational
efficiency and profitability. Now the departments that share in the Video Analytics and
Video Business Intelligence assets, also share in the recognition of their achievements
towards the bottom line.
10. Eat all of the Data on Your Plate
Video Business Intelligence provides “single pane” awareness through dashboards,
reports and portals to the health and viability of your operation and organization. This
unified approach gives you instant access to all your key metrics. Now you have access
to real‐time, actionable data relevant to making informed, critical decisions in a timely
manner. Its customizable visual report format is designed to make information
consumable by the audience it is intended for. This adaptable, flexible reporting
infrastructure, delivering the right data whenever and wherever you need it, truly puts
you in control of your operation and your destiny.
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Information is this document is subject to change without notice.
3xLOGIC and the 3xLOGIC logo are trademarks of 3xLOGIC, Inc.
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