It is fair to say that any company that doesn’t employ social media marketing methods in this day and age is simply missing out on a powerful strategy that could potentially bring your business a myriad of targeted customers. To put this into perspective, Facebook users at present number over 900 million. If the rate of growth continues like it has, then this figure is set to reach the magic billion mark by the end of 2012. Likewise Twitter has recently (March 2012) stated that they now have 500 million users. To put it simply that’s 1.5 billion users, some of whom could potentially be customers for your business. For this reason social marketing is a must.

1. Importance of social media
marketing
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2. Why Social media ??
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User base of Facebook = 1.23 billions
Monthly user growth 3.5%
Entrepreneur and developers from 190 countries have Facebook
pages.
Person spends averagely 31.25 min/day on social media.

3. What are its benefits??
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Its free
Yeah but on serious note following are reasons
Reduction in total marketing cost
Overall cost reduction
Probability of revenue generation
Prospect generation

4. Key points in SEM Strategies
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Customers are great teachers learn from their preferences and feedback.
Focus create not only leads but creating customers loyalty.
Take negative feedback positively and revive.
Advertise product innovation because their are lots of distraction on internet.
Have patience results don't come overnight.

5. Different social media platforms and
how to leverage from them
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6. Facebook
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Who should use it
Why??
Allows personal connection Analysis and data
through Facebook Insights gives best times for
user engagement spreads word across
respondents friends.

7. Google Plus
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Who should use it?
Brands that already have presence on social media
How to leverage
Link your website for direct boost
customized hash tags Trending topics
,Google Authorship.

8. YouTube
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Who should use it?
companies having product and sharing
expertise
Why?
Youtube videos can give great back links if coupled with
great content. Shorter videos get more attention so
keep it short.

9. Pinterest
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Who should use it?
Companies with food,fashion,lifestyle
products.
How to leverage ?
Pining and re-pining posts. Focus should be
on appropriate recent content. Wisely
chosen keyword for posts.

10. LinkedIn
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Who should use it?
companies looking for talent acquisition, job
postings, market intelligence
How to leverage?
Personal and employee contact most
valuable. Companies description can act as
keyword for SEO.