The document discusses Online Business Social Identities (OBSIs) and provides tips for developing an effective OBSI. It defines OBSI as representing yourself online to create business opportunities within your community. It recommends conducting a self-analysis using SWOT and TOWS techniques to understand your strengths, weaknesses, opportunities, and threats. It also advises setting specific, measurable, attainable, realistic, and time-framed objectives to stay focused on what you want to achieve with your OBSI. Finally, it offers several practical tips, such as using the same identity across channels, understanding changes in the market, and connecting with others in a human way.
4. Marketing yourself
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What is Marketing?
It is process ……….. but what is process?
It is a series of actions or steps taken to achieve an end
Marketing is a process of communicating the value of a
product or service to customers, for the purpose of selling it
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5. Online Business Social Identity (OBSI)
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OBSI refers to representing yourself online for better
opportunities as a social member of your community.
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6. Time
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It is never too early or too late
As soon as you realize that you are part of a community you
should start
Do not wait to until you need to find new or better jobs
OBSIs are not about finding jobs, it is about creating and
sustaining a social business image of you online
Now is a perfect time!
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7. Market analysis
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Like any market, you need to understand it before digging
deep:
Industry analysis
Competitive analysis
Self analysis
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10. Set your objectives
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Set your objectives:
Use SMART technique:
Specific, Measurable,
Attainable, Realistic andTime
Framed.
Your objectives will ensure
that you understand what do
you want and where do you
want to go.
Do NOT be lost!
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