This presentation was in the US Embassy on June 15, 2014. The aim of the presentation was to help students and participants in representing themselves online for better opportunities as a social member of their community.
What is Marketing?
It is process ……….. but what is process?
It is a series of actions or steps taken to achieve an end
Marketing is a process of communicating the value of a
product or service to customers, for the purpose of selling it
Online Business Social Identity (OBSI)
OBSI refers to representing yourself online for better
opportunities as a social member of your community.
It is never too early or too late
As soon as you realize that you are part of a community you
Do not wait to until you need to find new or better jobs
OBSIs are not about finding jobs, it is about creating and
sustaining a social business image of you online
Now is a perfect time!
Like any market, you need to understand it before digging
Set your objectives
Set your objectives:
Use SMART technique:
Attainable, Realistic andTime
Your objectives will ensure
that you understand what do
you want and where do you
want to go.
Do NOT be lost!