Online business social identities by Mohamed Elsherif

2,242 views

Published on

This presentation was in the US Embassy on June 15, 2014. The aim of the presentation was to help students and participants in representing themselves online for better opportunities as a social member of their community.

Online business social identities by Mohamed Elsherif

  1. 1. Mohamed Elsherif Social Media Research Analyst, Brandtology, Singapore Online Business Social Identities (OBSIs) 6/15/20141 www.mohamedelsherif.com
  2. 2. More about Mohamed 6/15/20142 www.mohamedelsherif.com
  3. 3. 6/15/20143 www.mohamedelsherif.com
  4. 4. Marketing yourself 4  What is Marketing?  It is process ……….. but what is process?  It is a series of actions or steps taken to achieve an end  Marketing is a process of communicating the value of a product or service to customers, for the purpose of selling it 6/15/2014www.mohamedelsherif.com
  5. 5. Online Business Social Identity (OBSI) 5  OBSI refers to representing yourself online for better opportunities as a social member of your community. 6/15/2014www.mohamedelsherif.com
  6. 6. Time 6  It is never too early or too late  As soon as you realize that you are part of a community you should start  Do not wait to until you need to find new or better jobs  OBSIs are not about finding jobs, it is about creating and sustaining a social business image of you online  Now is a perfect time! 6/15/2014www.mohamedelsherif.com
  7. 7. Market analysis 7  Like any market, you need to understand it before digging deep:  Industry analysis  Competitive analysis  Self analysis 6/15/2014www.mohamedelsherif.com
  8. 8. Self analysis 8  SWOTAnalysis Strengths Weaknesses Opportunities Threats SWOT 6/15/2014www.mohamedelsherif.com
  9. 9. Self analysis 9  TOWS analysis 6/15/2014www.mohamedelsherif.com
  10. 10. Set your objectives 10  Set your objectives:  Use SMART technique:  Specific, Measurable, Attainable, Realistic andTime Framed.  Your objectives will ensure that you understand what do you want and where do you want to go.  Do NOT be lost! 6/15/2014www.mohamedelsherif.com
  11. 11. …. Practical …. 6/15/201411 www.mohamedelsherif.com
  12. 12. Ensure that you check how the public see your identities. 6/15/201412 www.mohamedelsherif.com
  13. 13. Use the same identity across channels. 6/15/201413 www.mohamedelsherif.com
  14. 14. Keep your friends close, but your competitors closer. 6/15/201414 www.mohamedelsherif.com
  15. 15. Use websites and social networks to know people. 6/15/201415 www.mohamedelsherif.com
  16. 16. Make your new connections more human! 6/15/201416 www.mohamedelsherif.com
  17. 17. Understand the new changes and needs in the market and around you. 6/15/201417 www.mohamedelsherif.com
  18. 18. You are not alone. Hang in there and be patient . . . . . 6/15/201418 www.mohamedelsherif.com
  19. 19. Thank you for being 6/15/201419 www.mohamedelsherif.com
  20. 20. Let us get in contact 6/15/201420 www.mohamedelsherif.com

×