Selling online is a lucrative business, with consumers spending over £91bn in the UK last year alone. Thanks to technological advances, online shopping is on the up; but it’s no longer enough to simply list all of your products and assume that huge volumes of traffic (and sales!) will start to roll in. To give your site the best chance of a high ranking with Google, and being found by your customers, the following tips will help you.

1. Nailing Ecommerce SEO:
7 ways to optimise your product pages
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e/ecommerce-seo-7-ways-optimise-

2. To give your site the best chance of a high ranking with Google, and being
found by your customers, the following tips will help you.
1. Clean up your URL
It’s best to keep your page URLs as short as possible.
Your product URL should focus on the keyword associated with the content on the page.
Example
Bad URL: www.example.com/dvds/chart/dvd123456789
Good URL: www.example.com/dvds/planet-of-the-apes
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3. 2. Get descriptive
Why are product descriptions, meta descriptions and meta titles important?
Product descriptions - Well-written product descriptions inform your customers
and encourage sales and provide 'unique content' which is rewarded by Google.
Meta descriptions – These appear beside in a search engine, which gives you the
opportunity to sell your products to people who are searching for them. E.g:
Meta titles – These titles tell search engines what kind of content is within a
particular web page. E.g:
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4. 3. It’s all about your image
Showcasing your product with a variety of images, which can be enlarged or
zoomed into, gives your customer the opportunity to see your product in all its
glory and make a fully informed purchasing decision.
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5. Aside from increasing customer trust and conversions, user-generated reviews have
huge SEO benefits. Displaying peer reviews will also give your customers 'word of
mouth' recommendations from peers, and a greater desire to purchase your products.
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4. Customer Reviews
To encourage regular reviews, systems can be developed to email customers
requesting reviews a few weeks after their purchase, to ensure that your site receives
as many as possible.

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5. Get ‘rich’ with videos
Adopting rich media can have a positive impact on engagement and conversion: while
your visitors watch product videos it keeps them on your page longer, a factor that
Google places a lot of weight on when it comes to SEO.
Your videos can also be embedded so that they show in search engine results, making
these listings stand out and increasing the click-through rate even further.

7. For more information visit: http://www.mercurytide.co.uk/news/article/ecommerce-seo-7-ways-optimise-product-pages/
6. Social sharing buttons
If you don’t already have them, social sharing buttons look a little like this:
In terms of SEO, Google treats social media profiles such as Facebook and Twitter pages in
the same way as regular web pages, meaning that they are 'crawled' by Google's
algorithm.
As any social interactions are likely to be picked up by Google, it's important to keep the
content on your company's social media profiles interesting and fresh.

8. For more information visit: http://www.mercurytide.co.uk/news/article/ecommerce-seo-7-ways-optimise-product-pages/
7. Site Speed
Google confirmed that site speed was an influential ranking factor for SEO.
There doesn’t need to be a trade-off or a compromise between site speed and media
rich content - if you have a knowledgeable team of web developers, you can have it all!
How fast are you?
If you would like to analyse your own site's
speed, Google have kindly provided a free tool
for this.

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Or to talk to us about SEO, please get in touch with a member of
our team.
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