3. RISE OF
CONNECTED
ADIDAS Neo
MARKETING Adidas window displays featuring interactive touch
screens. QR code connected customers to online site
RAID to continue shopping on their smartphones.
viewers were
prompted to Shazam
the TVC to download
the raid application.
Promotional links
including link to app
store, ‘Like’ on
Facebook and social
sharing.
GAPs digital IKEA’s 2013
catalogue catalogue app.
collaborated Scan to unlock
with films, photo
bloggers. galleries and
home
furnishing
inspiration.
t@mtuohy
6. MULTI - SCREEENING
GOAB is a TV
Concept
Experience,
connecting the
TV and the
second screen in
a more engaging
and interactive
manner.
Starbucks has teamed up with Square.
Watch for eBay, is an Customers can now pay at numerous
app that enables locations using just the Square
tablet owners to smartphone app.
purchase items related
directly to the
television program
they're currently
viewing.
t@mtuohy
8. Brands
STOP
Advertising
Visa GO program
offered people Pepsi Pulse
tools to inspire Social sites run
(and purchase) by consumer
from interactive generated
banner ads. content.
t@mtuohy
General StatsSmartphone Penetration in Australia is 52%74% of smartphone users don’t leave the home without it78% of executives thinka social business strategy was somewhat or very important to the future success of their business.Mobile advertising in Australia will grow from $9.1 million in 2010 to reach $76m by 2015 – 46% a year (Frost & Sullivan)Australian mobile users more sophisticated than US or UK counterparts (Google Australia)Integration Case Studies: PEPSIWith X-Factor 2011Using two social media platforms to get people excited about the show – then the winner would appear in their SuperBowl ad 1. Pepsi Pulse website shows off tweets about the show in real-time2. The Pepsi Sound Off Platform allowed X Factor fans to connect with each other on the web and see what others are talking about on Pepsi’s other social networking sitesSource:http://www.clickz.com/clickz/news/2201026/digital-catalogs-take-on-social-role-for-ikea-gaphttp://www.emarketer.com/Article/Executives-Fail-Focus-on-Social-Media-Marketing-Strategy/1008503http://www.marketingmag.com.au/interviews/why-is-senior-digital-marketer-the-5th-hardest-role-to-fill-in-australia-15811/#.USFw7B2NmSohttp://mumbrella.com.au/australian-mobile-users-more-sophisticated-than-us-or-uk-counterparts-says-google-australia-92082http://www.swoopdigital.com.au/mobile-marketing/mobile-marketing-trends/
General StatsSmartphone Penetration in Australia is 52%74% of smartphone users don’t leave the home without it78% of executives thinka social business strategy was somewhat or very important to the future success of their business.Mobile advertising in Australia will grow from $9.1 million in 2010 to reach $76m by 2015 – 46% a year (Frost & Sullivan)Australian mobile users more sophisticated than US or UK counterparts (Google Australia)Integration Case Studies: PEPSIWith X-Factor 2011Using two social media platforms to get people excited about the show – then the winner would appear in their SuperBowl ad 1. Pepsi Pulse website shows off tweets about the show in real-time2. The Pepsi Sound Off Platform allowed X Factor fans to connect with each other on the web and see what others are talking about on Pepsi’s other social networking sitesSource:http://www.clickz.com/clickz/news/2201026/digital-catalogs-take-on-social-role-for-ikea-gaphttp://www.emarketer.com/Article/Executives-Fail-Focus-on-Social-Media-Marketing-Strategy/1008503http://www.marketingmag.com.au/interviews/why-is-senior-digital-marketer-the-5th-hardest-role-to-fill-in-australia-15811/#.USFw7B2NmSohttp://mumbrella.com.au/australian-mobile-users-more-sophisticated-than-us-or-uk-counterparts-says-google-australia-92082http://www.swoopdigital.com.au/mobile-marketing/mobile-marketing-trends/
WANTED:The 5th hardest role to fill in Australia is for a senior digital marketer, according to marketing mag
Second Screen/T- CommerceSales are on the rise for second screen purchasesThe average iPad app user spends 6 times as much time with content than anaverage web user.It is estimated that by 2015 one in every four Australians will own a tablet computer. This amounts toa total 5.5 million devices (According to PWC)Mobile CommerceJupiter Research estimates mobile transaction volume will grow to $670 billion by 2015Mobile payments quadrupled in 2012Mobile payments as part of mobile commerce are also exploding: PayPal processed $14 billion in mobile payments last year - evidence of mobile catching on as a transactional platform.Card readers such as “Square” are being increasingly used by brands and consumersExamples:STARBUCKS (US): switching credit and debit card payment processing to Square as of Jan 2013. And accepting payments via the Square appAMEX (US): upgraded sync program so cardholders can purchase items using hashtag. The first item for sale will be a $25 American Express gift card which can be had for $15 if you tweet #BuyAmexGiftCard25. If the consumer chooses to buy the item via hashtag, @AmexSync will reply with a confirmation hashtag to confirm the purchase. If the user confirms, the item will be shipped, for free, to their home within two daysSources: http://www.swoopdigital.com.au/mobile-marketing/mobile-marketing-trends/http://www.businessinsider.com/bii-report-the-state-of-the-mobile-payments-race-2013-2http://mashable.com/2011/12/08/media-ad-trends-2012/http://www.ipglab.com/2013/02/12/american-express-upgrades-sync-for-twitter/
Second Screen/T- CommerceSales are on the rise for second screen purchasesThe average iPad app user spends 6 times as much time with content than anaverage web user.It is estimated that by 2015 one in every four Australians will own a tablet computer. This amounts toa total 5.5 million devices (According to PWC)Mobile CommerceJupiter Research estimates mobile transaction volume will grow to $670 billion by 2015Mobile payments quadrupled in 2012Mobile payments as part of mobile commerce are also exploding: PayPal processed $14 billion in mobile payments last year - evidence of mobile catching on as a transactional platform.Card readers such as “Square” are being increasingly used by brands and consumersExamples:STARBUCKS (US): switching credit and debit card payment processing to Square as of Jan 2013. And accepting payments via the Square appAMEX (US): upgraded sync program so cardholders can purchase items using hashtag. The first item for sale will be a $25 American Express gift card which can be had for $15 if you tweet #BuyAmexGiftCard25. If the consumer chooses to buy the item via hashtag, @AmexSync will reply with a confirmation hashtag to confirm the purchase. If the user confirms, the item will be shipped, for free, to their home within two daysSources: http://www.swoopdigital.com.au/mobile-marketing/mobile-marketing-trends/http://www.businessinsider.com/bii-report-the-state-of-the-mobile-payments-race-2013-2http://mashable.com/2011/12/08/media-ad-trends-2012/http://www.ipglab.com/2013/02/12/american-express-upgrades-sync-for-twitter/
‘Interactive Agencies’Product development as well as marketingAgencies Include:R/GANIKE + Online platform giving runner the tool to record, track and share their running data. http://www.adweek.com/news/advertising-branding/rga-adds-titanium-grand-prix-its-cyber-nike-fuelband-141381IPG Future LabMedia lab that hosts 50 cutting-edge technologies that IPG executives say will revolutionise the way people watch television, read newspapers, buy groceries, shop for clothes and interact with friends.http://www.ft.com/intl/cms/s/0/05ee5730-137e-11e2-9ac6-00144feabdc0.html#axzz2LDcIbJoECheil WorldwideSamsungAKQAFor VISA GOInsight: the value of visa is that it gives people freedom to act on impulse and goIdea: Interactive banners and live video feeds on major portals gave Visa customers spontaneous ideas of thing to do –Result: Visa seen as the card to make it happenhttp://www.akqa.com/#/work/visa/go/impact
‘Interactive Agencies’Product development as well as marketingAgencies Include:R/GANIKE + Online platform giving runner the tool to record, track and share their running data. http://www.adweek.com/news/advertising-branding/rga-adds-titanium-grand-prix-its-cyber-nike-fuelband-141381IPG Future LabMedia lab that hosts 50 cutting-edge technologies that IPG executives say will revolutionise the way people watch television, read newspapers, buy groceries, shop for clothes and interact with friends.http://www.ft.com/intl/cms/s/0/05ee5730-137e-11e2-9ac6-00144feabdc0.html#axzz2LDcIbJoECheil WorldwideSamsungAKQAFor VISA GOInsight: the value of visa is that it gives people freedom to act on impulse and goIdea: Interactive banners and live video feeds on major portals gave Visa customers spontaneous ideas of thing to do –Result: Visa seen as the card to make it happenhttp://www.akqa.com/#/work/visa/go/impact
Everything that goes viral is content that people inherently want to share – creating a reactionSHAREABLE CONTENThttp://www.copypress.com/blog/how-social-seeding-is-like-the-common-cold/Importance of social seedingOnline marketing 0 It is essential to ensure that the contents are showcased on a variety of social platforms for enhancing the visibility and possibility of them getting noticed Creates discussionInteraction leads to sharingQuality trafficLower bounce ratehttp://tech-blog-forward.blogspot.com.au/2011/12/social-media-integral-part-of-online.htmlEven the very best viral marketing or campaign content, whether it be a video, article or a game, will not do well without the right seeding.http://thefuturebuzz.com/2010/03/24/seed-viral-marketing/
Everything that goes viral is content that people inherently want to share – creating a reactionSHAREABLE CONTENThttp://www.copypress.com/blog/how-social-seeding-is-like-the-common-cold/Importance of social seedingOnline marketing 0 It is essential to ensure that the contents are showcased on a variety of social platforms for enhancing the visibility and possibility of them getting noticed Creates discussionInteraction leads to sharingQuality trafficLower bounce ratehttp://tech-blog-forward.blogspot.com.au/2011/12/social-media-integral-part-of-online.htmlEven the very best viral marketing or campaign content, whether it be a video, article or a game, will not do well without the right seeding.http://thefuturebuzz.com/2010/03/24/seed-viral-marketing/
Brands still puzzled by social media and get it terribly WRONG
General StatsSmartphone Penetration in Australia is 52%74% of smartphone users don’t leave the home without it78% of executives thinka social business strategy was somewhat or very important to the future success of their business.Mobile advertising in Australia will grow from $9.1 million in 2010 to reach $76m by 2015 – 46% a year (Frost & Sullivan)Australian mobile users more sophisticated than US or UK counterparts (Google Australia)Integration Case Studies: PEPSIWith X-Factor 2011Using two social media platforms to get people excited about the show – then the winner would appear in their SuperBowl ad 1. Pepsi Pulse website shows off tweets about the show in real-time2. The Pepsi Sound Off Platform allowed X Factor fans to connect with each other on the web and see what others are talking about on Pepsi’s other social networking sitesSource:http://www.clickz.com/clickz/news/2201026/digital-catalogs-take-on-social-role-for-ikea-gaphttp://www.emarketer.com/Article/Executives-Fail-Focus-on-Social-Media-Marketing-Strategy/1008503http://www.marketingmag.com.au/interviews/why-is-senior-digital-marketer-the-5th-hardest-role-to-fill-in-australia-15811/#.USFw7B2NmSohttp://mumbrella.com.au/australian-mobile-users-more-sophisticated-than-us-or-uk-counterparts-says-google-australia-92082http://www.swoopdigital.com.au/mobile-marketing/mobile-marketing-trends/
