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The Consumer App Craze
& Its Huge Repercussions for Enterprise IT
Consumers are downloading
a lot of mobile apps:
269
225
180

139
102

64

2012

2013

2014

2015

2016

2017
Source: Gartner, Inc.
Why
should I
care?

CIO
Think about your
own experience
as a consumer…
Is there a single app on your phone that
manages your entire life?

1
No. You have dozens of apps on your
phone, each addressing a different need.

41
apps
on the average

smartphone
Enterprise Implication:
Rather than a single monolithic
software suite, business users today
expect multiple lightweight apps
focused on specific business
processes or needs.
Do you spend weeks in training or hours
reading documentation before using an
app?
No. Consumer apps are so intuitive you
can use them immediately. Just press
play.
Enterprise Implication:
Business users have experienced what
it’s like to use simple, intuitive, and
beautiful apps. Clunky software with a
long learning curve simply won’t be
adopted.
Are you willing to wait months or years for
awesome new features?
No. Consumer app developers issue new
releases constantly—often weekly.
Enterprise Implication:
Business users today won’t tolerate
long app development cycles. Nor will
they wait weeks for simple change
requests.
Requirements for Enterprise Apps
Have Changed Dramatically…
Intuitive &
Easy to
Use

Simple &
RightSized

MultiDevice

Delivered
Rapidly

Updated
Frequently

Integrated
Seamlessly
It May Be Time for Your App Delivery
Approach to Change As Well:

Learn more about the
Mendix App Platform

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The Consumer App Craze & Its Huge Repercussions for Enterprise IT