Shopper Guide – the Basics of Video Mystery Shopping

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    Shopper Guide – the Basics of Video Mystery Shopping - Presentation Transcript

    1.  
    2. Successful companies take good care of their employees (independent contractors), who take good care of their customers!
    3. All SR’s must sign releases agreeing to be shopped as well as audio/video taped. Purpose of a Shop = Training Tool
    4. Shopper’s Goal is to become the perfect customer for that community. Do not give them a reason not to close!
    5. Types of Shops
      • Video
      • Audio
      • Written
      • Competition
      • Internet
      • Pre-employment
      • Phone
      • Design Center
    6. Shopper’s Responsibility
      • Accept work you can do
      • Extra effort
      • Professional
      • Do your best
      • Top Reasons Shoppers Are Spotted…
      3. Tipped off by other SRs 2. See the equipment 1. Inconsistent Story
    7. Creating The Perfect Story
    8. Story Basics Dress Code
      • Match community
      • Modest
      • Change appearance
    9. Story Basics Remember Names
      • Keep a list
      • Use familiar names
      • Rotate on shops
    10. Story Basics Discovering Needs
      • Keep story consistent
      • Work out details before the shop
    11. Discovery Questions
      • Who?
      • What?
      • When?
      • Where?
      • Why?
      • How much?
    12. Discovery Questions Who will be occupying the home? (spouse, kids, pets, in-laws)
    13. Discovery Questions What size/style are you looking for? (formal, split, ranch, 2-story)
    14. Discovery Questions When do you plan to move in? (home on market, renting)
    15. Discovery Questions Where are you employed? (occupation)
    16. Discovery Questions Why are you moving? (job transfer, marriage, divorce, downsizing)
    17. Discovery Questions $$ Price Range (Our homes go from $250-400,000. What amount have you budgeted for your new home?)
    18. Creating Your Story
      • Plan and Memorize
      • Change your identity with each shop
      • Must use all client objections
      • Must follow all client instructions
      • Ask questions BEFORE the day of your shop
    19. Discovering Needs
      • No Personal information until asked
      • You are single if alone
      • Be vague until you see what they sell
    20. Model Demo
      • Ask realistic questions
      • Keep topic on home
      • Stick to your story
      • No real estate terms
    21. Homesite Tour
      • Wear comfortable shoes
      • Do not offer to go alone
      • Ride w/SR if invited
    22. Thanks for all of your efforts. You were born to shop!                                     
    23. For more information about becoming a mystery shopper or to join our team, visit us at www.melindabrody.com

    + Melinda BrodyMelinda Brody, 2 years ago

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