This presentation demonstrates the significance of the principle of perception, which is an integral part of the marketing procedure. It describes the power of perception over the importance of product itself. This is the part forth part of the series of marketing presentation - Spicy Laws of Marketing.

1. MARKETING not a battle of PRODUCTS but a battle of PERCEPTIONS

2. LAW OF PERCEPTION

3. In long run… Only best quality product WILL WIN Isn’t this truth one man’s Perception?

4. Truth is Elusive; IT IS All PERCEPTION

5. What is the basis for battle in the car market? Quality Styling Horsepower Price NOT TRUE

9. EVERYBODY KNOWS PRINCIPLE … People’s buying decisions are based on other people’s perceptions of reality!

10. Everybody know… Japanese make high quality Cars than Americans do… If you’ve had a bad experience with a Japanese Car, you are just unlucky . If you’ve had a good experience with an American Car, you are just lucky . because all know … that American cars are poorly made!