Standing out at a Medical Device Tradeshow is not an easy thing to do. Thus, it’s important for the medical device marketers to have a trade show strategy. Here are a few tips that might help medical device marketers to stand out in the trade show.

1. Tips for medical device marketers to
stand out in the trade show

2. What can medical device marketers do to stand out in a
Health Care Trade Show?
Standing out at a Medical Device Tradeshow is not an easy
thing to do. Thus, it’s important for the medical device
marketers to have a trade show strategy. Here are a few
tips that might help medical device marketers to stand
out in the trade show.

3. Tips for medical device marketers to
stand out in the trade show
• Have a Theme
• Market outside the booth
• Get the right look and feel
• Spend on the giveaways
• Get creative
• Be where your competitors aren’t

4. Have a Theme
Of course, you have your regular brand
graphics and business tag line or philosophy.
But to stand out at a medical exhibition, you
need to add a catchy theme.

5. Market outside the booth
A big mistake that many exhibitors make at
tradeshows is sticking to what they believe
they have paid for. This means only marketing
from a booth and not venturing out.
If you have been to medical fair India, you
must have seen that the medical device
marketers that stand out most are the ones
that are wandering the halls, attending and
asking questions at sessions, and generally
taking a more proactive approach to
marketing.

6. Get the right look and feel
Your stand is your shop window - a direct
invitation to say "Come on in!”.
It's vital to make sure your objective for the
show - selling, marketing or corporate image -
determines the look and feel of your stand.
Choose signage, posters and products to
display, to boost the image you want to
create.

7. Spend on the giveaways
Everyone knows that nothing spreads faster at
the tradeshow than a brand with a really big
or valuable giveaway.
These giveaways are great promotion for small
companies to generate big buzz.

8. Get creative
Experiment with lighting, sound and screens,
medical device presentations, posters and
signage.
Follow the same path as visitors around the
stand so you see what they see - both from a
distance and up close.
Make sure there are not too much text to read
and no visual overload

9. Be where your competitors aren’t
This is often the one thing that makes a brand
or product stand out more than anything else.
Having dozens of booths of competitors lined
up in the same location makes it infinitely
harder to stand out. So be where your
competitors aren’t to promote your product.