Istvan Leko, Česká Pozice, MediaTalk 11th January

  • 429 views
Uploaded on

MediaTalk is a regular event organized by Media Education CEE.

MediaTalk is a regular event organized by Media Education CEE.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
429
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
1
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1.  
  • 2. why we're here, why now
    • ČESKÁ POZICE / CZECH POSITION
    • I s the trustworthy and modern medium for elite professionals , from top CEOs to mid-level managers .
    • We will focus on the key events, trends, and processes that truly matter to our readers — and put them in context. Politically, we are strictly neutral and subordinate to no one.
    • We w ill not allow our content to be dictated by the deadly combination of self-serving politicians and dishonest businesses.
    • On the contrary, we want to c ooperate with honest politicians and professionals to create a civilized medium of communication.
    • Ištván Lékó
    • Director and Editor-in-Chief
  • 3. a few words about the philosophy
    • CZECHPOSITION.COM focuses on decisive…
    • I ssues in Czech politics, business, and society 24 hours a day ,
    • a nalyzes the full background of top stories.
    • F orecasts the consequences in both domestic and international contexts.
    • CZECHPOSITION.COM benefits from access to …
    • E xclusive information from primary sources.
    • Our advanced methods for verifying information and putting it into context .
  • 4. our team The international team of more than 25 highly e xperienced e ditors and journalists has exceptional contacts with a wide range of key decision makers and politics and business insiders. A FEW FACES of our team Petr Bušta, Benjamin Kuras, Kateřina Menzelová, Jan Schneider, Brain Kenety, Raymond Johnston, and more…
  • 5. our readers
    • CZECHPOSITION.COM aims to be the leading p ublication on the Czech news market for foreigners seeking reliable, fast and useful information about the Czech Republic.
    • CZECHPOSITION.COM addresses the professional classes in the Czech Republic — the elite and middle class.
    • The target group represents the a pproximately 15 % of the Czech population
    • who are highly active in public life and play a decisive role in the development
    • and p rosperity of this country.
  • 6. what we are interested in…
    • Czech Position publishes exclusive information gathered from original sources. As of today, you will also find information and news stories on our site s www.ceskapozice.cz and www.czechposition.com that we have compiled in part thanks to your tips and recommendations.
    • Our steps in forming a strong brand and increasing traffic:
    • our original articles,
    • faces of our team,
    • citations in major media,
    • the reputation of the target group,
    • presence on social networks and traffic ,
    • links to interesting events and projects,
    • and especially the time spent on our website ...
    • Send us your tips, ideas and information : [email_address]
  • 7. first month, the first success…
    • Start of project December 1, 2010
    • First reference period for attendance ( December 1 – 26, 2010 )
    • Average attendance is 16,000 unique visitors/week
    • Each user has viewed on average 3.5 pages
    • Czech Position is also active on social networks , particularly Twitter and Facebook, but also through their personalities on LinkedIn.
    • Czech Position immediately after the start ranked among respected, quoted media with dozen s of relevant citations across all media! Czech Position is still frequently cited by foreign media as well .
  • 8. next steps …
    • Promoting awareness on the Czech Internet.
    • Expanding user base, supporters and contributors.
    • Branding as respected media.
    • Realization of thematic events and meetings ...
    • ways to achieve goals…
    • c ontinued high standard in editorial policy (strong and exclusive themes) ,
    • intense presence on the Internet through social and online communication,
    • partnerships with major social, cultural and commercial projects,
    • a ctive and open communication with key media,
    • PR, advertising and promotion on the Internet .. .
  • 9. Thank you for your attention… [email_address]