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Euan Edworthy and Adrian Wheeler from Best Communications, MediaTalk 12th April 2011


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MediaTalk 12th April 2011 is an event organized by Media Education CEE. The one on 12th April was focused on PR with special emphasis on the Czech market.

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Euan Edworthy and Adrian Wheeler from Best Communications, MediaTalk 12th April 2011

  1. 1. TRENDS IN UK AND CZECH PUBLIC RELATIONS<br />Presented by:<br />Euan Edworthy, CEO, Best Communications<br />Adrian Wheeler, Consultant, Best Communications<br />
  2. 2. Trends in CR – What hasn’t Changed<br />Media Relations: The Perceptions Audit<br />Publicity versus Reputation<br />Delivery: Evaluation with KPI’s<br />
  3. 3. Publicity versus reputation<br />4,800 commercial messages a day<br />140 press releases/pitches a day<br />Public relations is NOT a substitute for ads<br />Engagement versus Impact<br />
  4. 4. The “Bohemian Bubble”<br />Language insulates Czech consumers<br />Plus factors and minus factors<br />Solution: two languages, two speeds<br />
  5. 5. Delivery: Evaluation with KPI’s<br />AVES are dead: wrong, dumb or banned<br />Share of voice versus competitors<br />Fam/Fav change with stakeholders<br />
  6. 6. Trends in UK public relations<br />Maths versus Magic<br />Procurement: Prove it works<br />$100 billion global investment<br />
  7. 7. Maths versus magic<br />Inputs, outputs, business results<br />Stakeholder perception audits<br />Company and brand reputation indices<br />
  8. 8. Procurement: prove it works<br />Professional buyers – but unfamiliar with PBS<br />Paid to negotiate: But how good are we?<br />Science, maths, facts, figures<br />
  9. 9. $100 billion Global investment<br />From $10 million in 1950<br />Web: Online marketing, online media, social networks<br />Specialisations<br />
  10. 10. Thank you!<br />Questions?<br />