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Josef Benda, MediaTalk 8th March 2011

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MediaTalk 8th March 2011 is an event organized by Media Education CEE. The one on 8th Marchwas focused on Czech Media market.

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Josef Benda, MediaTalk 8th March 2011

  1. 1. Czech Print Media : Dominance of Capital Groups? JUDr. PhDr. Josef Benda, Ph.D., LL.M.
  2. 2. Print Media in the Czech Republic <ul><li>Print media a) newspapers (dailies) (i) national </li></ul><ul><li>(ii) regional (local) </li></ul><ul><li>b) magazines </li></ul><ul><li>Individual countries of the European Union have different structure of the print media, as well as different ways of the media consumption. </li></ul><ul><li>Northern part of Europe has higher ratio of print media consumption than the southern part: Great Britain vs. France </li></ul><ul><li>Czech Republic: </li></ul><ul><li>the national newspapers are more important and more influential than the regional (and local) ones </li></ul><ul><li>the structure of the daily newspapers is comparable to other European countries </li></ul>
  3. 3. Legal Regulation of Czech Print Media <ul><li>General principles are contained mainly in the Decree No. 2/1993 Coll., the Declaration of Basic Rights and Freedoms, as amended </li></ul><ul><li>There is no general „Media Law“ regulating the media as a whole; instead, there is a handful of acts regulating individual segments of media </li></ul><ul><li>Regulation of print media is contained in the Act. No. 46/2000 Coll., the Press Act, as amended </li></ul><ul><li>Issues related to the economic competition are treated in the Act. No.143/2001 Coll., on Protection of Economic Competition, as amended </li></ul>Print Media in the Czech Republic
  4. 4. Print Media in the Czech Republic Legal Regulation of Czech Print Media <ul><li>The Czech legal regulation of print media ownership is extremely liberal: </li></ul><ul><ul><li>No limits or requirements on vertical concentration </li></ul></ul><ul><ul><li>The limits on horizontal concentration are set by the Act on Protection of Economic competition only: 40% of the „relevant market“, the criterion is annual turnover </li></ul></ul><ul><ul><li>No limits on diagonal concentration </li></ul></ul>
  5. 5. Legal Regulation of Czech Print Media <ul><li>The definition of „relevant market“ is problematic </li></ul><ul><li>Czech regulatory body in the field of economic competition, The Office for Protection of Competition (ÚOHS), ruled (e.g. in its resolution file no. S 110/01 – 2032/01 from 2. 11. 2001) that the relevant market in the field of dailies includes both national and regional daily newspapers in one segment; this is contrary to the position of regulatory bodies in Poland and Hungary </li></ul>Print Media in the Czech Republic
  6. 6. Czech National Daily Newspapers <ul><li>Clear dominant position of only two companies, both foreign-owned; their owners are publishers in Germany/ Switzerland </li></ul><ul><ul><ul><li>MAFRA, a.s., 100% owned by German company Rheinisch-Bergische Verlagsgesellschaft mbh (publisher of Mladá fronta DNES and Lidové noviny dailies) </li></ul></ul></ul><ul><ul><ul><li>Ringier Axel Springer CZ, a.s., 100% owned by Swiss company Ringier Axel Springer AG (publisher of Blesk, Aha! and Sport dailies) </li></ul></ul></ul><ul><li>Three dailies are Czech-owned: Právo (91,74% of its publisher, BORGIS a.s., is owned by Zdeněk Porybný), Hospodářské noviny (owned by Handelsblatt Investments B.V., whose owner is Czech entrepreneur Zdeněk Bakala) and Haló noviny (predominantly owned by KSČM, the Communist Party of Bohemia and Moravia) </li></ul><ul><li>High vertical concentration </li></ul><ul><li>Horizontal concentration </li></ul><ul><li>Decreasing circullation </li></ul><ul><li>Decreasing readership </li></ul>Print Media in the Czech Republic
  7. 7. Print Media in the Czech Republic 1) Source : Audit Bureau of Circulation ČR (ABC ČR); 2) s Source : MEDIA PROJEKT 2006, MEDIA PROJEKT 20 10 ; n.a. – not participating at the audit of ABC ČR; foreingn companies are listed in italics . ZOR – date of inscription to the Commercial Register Czech National Daily Newspapers 209 000 // 238 000 101 069 94 299 Ringier Axel Springer Media AG, Switzerland 1 00 % Ringier Axel Springer CZ a.s. ( ZOR 13. 8. 1991, established 10. 6. 1991) Aha! 300 000 // 254 000 72 041 // 47 360 Ringier Axel Springer Media AG, Switzerland 1 00 % Ringier Axel Springer CZ a.s. ( ZOR 13. 8. 1991, established 10. 6. 1991) Sport n.a. // n.a. (estimate 40–50 000) n.a. // n. a. (estimate 30–40 000) ÚV KSČM 67 % OV KSČM Praha 5,1 % OV KSČM Praha 6,6 % OV KSČM Hradec Králové 6 % Pražská rada („Prague council“) 1 % 14 natural persons (total share) 19 % FUTURA, a.s. (ZOR 27. 3. 1991, established 19. 3. 1991) Haló noviny 202 000 // 179 000 65 184 // 42 027 Handelsblatt Investments B.V., The Netherlands 100 % owned by natural person Zdeněk Bakala via the company BXR MEDIA LIMITED, Cyprus E conomia, a.s. (ZOR 25. 4. 1990, established 3. 4. 1990) Hospodářské noviny 216 000 // 203 000 82 086 // 46 121 Rheinisch-Bergische Verlagsgesellschaft mbH, Germany 74 %, MAF a.s. (ZOR 22. 8. 1990, established 27. 7. 1990, 100 % owned by RBVG) 26 % MAFRA, a. s. (ZOR 31. 1. 1992, established 31. 12. 1991) Lidové noviny 464 000 // 402 000 161 055 // 123 068 Zdeněk Porybný (Czech natural person) 91, 7 4 % minor shareholders 8, 2 6 % BORGIS a.s. (ZOR 4. 10. 1990, established 16. 9. 1990) Právo 1 116 000 // 819 000 312 994 // 226 944 Rheinisch-Bergische Verlagsgesellschaft mbH, Germany 74 %, MAF a.s. (ZOR 22. 8. 1990, established 27. 7. 1990, 100 % owned by RBVG) 26 % MAFRA, a. s. (ZOR 31. 1. 1992, established 31. 12. 1991) Mladá fronta DNES 1 506 000 // 1 370 000 464 346 // 366 418 Ringier Axel Springer Media AG, Switzerland 1 00 % Ringier Axel Springer CZ a.s. (ZOR 13. 8. 1991, established 10. 6. 1991) Blesk readership 2+3 Q 2006 // 3+4 Q 2010 2) average sold circullation, September 2006 // January 2011 1) owner publisher name
  8. 8. Czech Regional Daily Newspapers <ul><li>Factual monopoly of the company VLTAVA-LABE-PRESS, a.s., owned by the Austrian company HKM Beteiligungs GmbH, a subsidiary of the German holding POL-Print GmbH & Co. Medien KG, which is co-owned by the German publishers Verlagsgruppe Passau GmbH (80%) and Rheinisch-Bergische Verlagsgesellschaft mbh (20%): high horizontal concentration </li></ul><ul><li>The only other regional dailies are two free dailies, Metro (published by METRO Česká republika, s.r.o., controlled by MAFRA, a.s. (60%) and E15, published by Mladá Fronta a.s., owned by American holding EUROPEAN FINANCIAL SERVICES, INC. </li></ul><ul><li>The criterion for „daily newspaper“, i.e. to be issued at least twice a week, fulfil four other titles: Horácké noviny, Jihlavské listy, Orlický týdeník (all issued twice a week) and polish title Głos ludu </li></ul><ul><li>High vertical concentration </li></ul><ul><li>Decreasing circullation </li></ul><ul><li>Decreasing readership </li></ul>Print Media in the Czech Republic
  9. 9. Print Media in the Czech Republic Czech Regional Daily Newspapers 1) Source : Audit Bureau of Circulation ČR (ABC ČR); 2) s Source : MEDIA PROJEKT 2006, MEDIA PROJEKT 20 10 ; n.a. – not participating at the audit of ABC ČR; 1 298 000 // 876 000 345 077 // 220 543 Deník Česká republika (until 17. 9. 2006 Deníky Bohemia a Moravia) total 73 000 // 54 000 16 789 //n.a. Deník – kraj Vysočina (until 17. 9. 2006 Vysočina deníky Moravia) 134 000 // 122 000 39 476 //n.a. Deník – Jihomoravský kraj (until 17. 9. 2006 Jihomoravské deníky Moravia) 154 000 // 94 000 45 804 //n.a. Deník – Moravskoslezský kraj (until 17. 9. 2006 Severomoravské a slezské deníky Moravia) 134 000 // 89 000 32 616 //n.a. Deník střední a východní Morava ( until 17. 9. 2006 Středo- a východomoravské deníky Moravia) 495 000 // 359 000 134 685 //n.a. Deník Morava (until 17. 9. 2006 Deníky Moravia) total 118 000 // 111 000 29 583 //n.a. Deník střední Čechy + Pražský deník (until 17. 9. 2006 Středočeské deníky Bohemia) 130 000 // 104 000 38 349 //n.a. Deník – Jihočeský kraj (until 17. 9. 2006 Jihočeské deníky Bohemia) 187 000 // 82 000 40 563 //n.a. Deník severní Čechy (until 17. 9. 2006 Severočeské deníky Bohemia) 192 000 // 130 000 49 484 //n.a. Deník východní Čechy (until 17. 9. 2006 Východočeské deníky Bohemia) 176 000 // 90 000 52 413 //n.a. Deník západní Čechy (until 17. 9. 2006 Západočeské deníky Bohemia) 803 000 // 517 000 210 392 // n.a. Deník Čechy (until 17. 9. 2006 Deníky Bohemia) total readership 2+3Q 2006 // 3+4Q 2010 2) average sold circulation, September 2006/ January 2011 1) name
  10. 10. <ul><li>The market is dominated by publishers owned by foreign companies (mainly from Finland, Germany, USA, France and Switzerland) </li></ul><ul><li>The overwhelming majority of foreign owners of Czech publishers are publishers themselves </li></ul><ul><li>The segment of economic weeklies is dominated by Czech publishers, who are owned by Czech capital groups, contrary to the segment of newsweeklies </li></ul><ul><li>Some publishers are vertically concentrated </li></ul>Print Media in the Czech Republic Czech Magazines
  11. 11. Economic Weeklies <ul><li>Newsweeklies </li></ul>Czech Magazines Print Media in the Czech Republic 1) Source : Audit Bureau of Circulation ČR (ABC ČR); 2) s Source : MEDIA PROJEKT 2006, MEDIA PROJEKT 20 10 ; n.a. – not participating at the audit of ABC ČR; foreingn companies are listed in italics . 37 000 21 310 KKCG Investments B.V., The Netherlands 59,4% Mgr. Jan Kreidl 6,6% GENERRA LIMITED, Cyprus 34% Stanford a.s. Nový profit 80 000 22 495 PPF a.s. (owned by Czech natural persons Petr Kellner (95%), and Jiří Šmejc (5%)) EURONEWS a.s. EURO ekonomický týdeník 95 000 16 516 Handelsblatt Investments B.V., The Netherlands (owned by the company BXR MEDIA LIMITED, controlled by natural person Zdeněk Bakala) Economia a.s. Ekonom readership 3+4 Q 2010 2) average sold circullation, January 2011 1) owner publisher title 293 000 59 990 Ringier Axel Springer AG (100%) Ringier Axel Springer CZ, a.s. Reflex 137 000 26 311 Pawlowski AG, Switzerland (Sebastian Pawlowski 100%) Mediacop, s.r.o. Instinkt 165 000 37 342 Pawlowski AG, Switzerland (Sebastian Pawlowski 100%) Mediacop, s.r.o. Týden 95 000 31 852 BXR MEDIA LIMITED (98,41%, the company is controlled by Zdeněk Bakala) Respekt Publishing a.s. Respekt readership 3+4 Q 2010 2) average sold circullation, January 2011 1) owner publisher title
  12. 12. Print Media in the Czech Republic Advertising Expenditure in 1990 -2006 18 250 17 800 17 255 16 630 15 720 14 320 13 400 12 655 12 320 11 120 9900 8235 7915 6370 4732 1017 374 total 290 270 255 240 230 220 210 200 195 230 210 180 1415 1110 925 244 24 Other 550 420 310 260 190 150 110 55 25 - - - - - - - - INTERNET 1220 1170 1150 1140 1090 1070 1015 960 950 950 880 741 n.a. n.a. n.a. n.a. n.a. outdoor 1300 1230 1190 1150 1090 1040 985 910 850 740 710 594 n.a. n.a. n.a. n.a. n.a. radio 8670 8580 8300 7860 7180 6060 5710 5430 5300 4400 3800 3100 2700 1800 1050 167 40 TV 6220 6130 6050 5980 5940 5780 5450 5100 5000 4800 4300 3620 3800 3460 2757 980 310 print media 2006 2005 2004 2003 2002 2001 2000 1999 1998 1997 1996 1995 1994 1993 1992 1991 1990

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