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Amazon's secret sauce

by on Oct 19, 2012

  • 31,685 views

By now everyone knows, at least at the broadest levels, how and why Amazon has come to dominate online retail: convenient shopping, smart tech investments, and an expanding set of creative business ...

By now everyone knows, at least at the broadest levels, how and why Amazon has come to dominate online retail: convenient shopping, smart tech investments, and an expanding set of creative business models. No wonder Amazon is now the world’s most valuable retail brand. In 2011, 13% of all US online retail went through Amazon, and it’s poised to capture more offline sales, too.

Inside the secret sauce that drives Amazon’s market share growth are valuable lessons for multichannel retailers if they want to capture their fair share of growth.

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