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Social media pilot program

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Social Media Pilot Program Proposal for a 5 star hotel in China. Local platforms, opportunities and benefits.

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Social Media Pilot Program The Interlaken OCT Hotel By: Mauricio Romero G.
What is Social Media?? “ Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue”
Social Media in China The same but different! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ In China, more than in many countries, social media has become deeply integrated into people’s lives”
Social Media in China Plenty of Opportunities! ,[object Object],[object Object],[object Object],[object Object]
The Social Media Platforms
1. Networking platforms
2. Promoting Platforms
3. Sharing Platforms
4. Mobile Media
The Interlaken OCT Hotel SOCIAL MEDIA PILOT PROGRAM 2011
SWOT Analysis Internal factors External factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],T HREATS O PPORTUNITIES W EAKNESSES S TRENGTHS
Key drivers for success Facilities Channels Requirement Provide Information International Market Relationships
Mission ,[object Object],Global Objective ,[object Object]
Strategies for Success ,[object Object],[object Object],[object Object],Awareness Interest Liking Desire Trial Repurchase Regular Use
Measuring Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media is NOT for FREE ,[object Object],[object Object],[object Object]
Budget Proposal ,[object Object],[object Object],10%
“ SOCIAL MEDIA IS THE TRAIN FOR THE FUTURE AND INNOVATION DON’T MISS IT!” Thank You!

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Social media pilot program