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The Matterhorn StoryOctober 2015
People often
ask us
why we called
our company
Matterhorn
Americans
Disneyland
think
Europeans
think
mountain
They are
both
right.
Vietnam is
a rollercoaster
And we make
excellent sherpa
So where
can we
lead you?
Social media
Media training
Crisis and issues management
Media relations
Corporate social responsibility
Crisis and issues training
Internal communications
Brands
Government
Strategic development
Stakeholder communications
Market entry
The biggest
companies on
earth
trust us with
their reputations
Our
team
Over 60 years
Event managers
Experienced counselors
Former editors
Former corporate lawyers
Brand specialists
In-demand speakers
AwardedFrequently published
Social media professionals
Local and international
University lecturers
Hospitality specialists
IT professionals
Tran Minh Chuyen
General Manager
Having spent over a decade in communications in
Vietnam, Matthew is regarded as the pre-eminent
authority on international public relations in the market.
Regularly cited in regional industry journals, and sought
after to speak at an assortment of universities on the
emerging industry in the emerging market.
Before founding Matterhorn Communications, Matthew
moved to Vietnam with TQPR Vietnam – an agency he
co-founded, and built to be one of the most successful
firms in the nation, with offices in both HCMC and
Hanoi, and a client list resembling a who's who of
multinational firms.
Prior to that, Matthew was based in Singapore for two
years in a regional account direction role with Upstream
Asia, and before that, in an account management role
with leading independent firm Wrights in his native
Australia.
Matthew is a graduate of the University of South
Australia, where he holds a bachelor of management,
from a degree that included time studying in the United
States at UCLA's management school.
Tran Minh Chuyen
General Manager
Promoted into the role of General Manager in late
2014, Chuyen is one of the top media strategists in
Vietnam, and a founding partner in Matterhorn
Communications, Chuyen was previously
employed with TQPR Vietnam, and ahead of that,
worked with Dutch software giant Exact, and
before this with Oracle.
She has worked extensively with media, and brings
solid marketing credentials to the team.
Her client responsibilities have seen her work
extensively with Qualcomm, Jetstar, Airbus, EMC,
HP and numerous other multinational corporations.
Her solid client-side understanding and extensive
media management, network and event experience
hold her in strong stead with Matterhorn's clients.
Chuyen is fluent in Vietnamese and English and
holds a degree from the University of Ho Chi Minh
City.
Matthew Underwood
Managing Director
Nguyen Thi Diem Ha
Client Service
Director
A founding member of Matterhorn Communications, Ha
currently leads the ACDL, and Grand Ho Tram Strip,
accounts, giving her extensive experience in corporate
communications and media relations. She was first
introduced to Matterhorn by a reporter who insisted she
was the 'best media relations person in the nation'.
Prior to joining Matterhorn, Ha spent almost four years
at TQPR Vietnam, where she headed the Venetian
Macao, Visa International, and Seagate accounts, and
worked on projects with Yahoo, Google and Yamaha,.
She excels in media management and in the
development of strategic initiatives to achieve business
result for her clients.
Ahead of this was employed at the five star Windsor
Plaza Hotel as PR coordinator within the hotel's
marketing department. Before this Ha was employed by
the Sheraton Saigon.
A graduate of the Hung Vuong University in Ho Chi
Minh City, Ha is fluent in Vietnamese and English and
conversational in Mandarin Chinese.
Dao Thanh Huyen
Account Director
A founding member of Matterhorn
Communications, Huyen has worked in
Vietnamese public relations for almost a decade.
At Matterhorn she leads the DHL, Rolex, and
Central Group accounts.
Before joining Matterhorn, Huyen spent five years
at TQPR Vietnam, where she worked on countless
multinational clients, and came to be regarded as
one of the nation's finest media relations
practitioners, where the warm style of engagement
that has become her trademark was appreciated
by reporters and clients alike.
Prior to joining TQPR, she held communications
roles with IDG, the Hilton Hanoi and IP legal firm
Le and Lei.
Huyen is a graduate of the Phuong Dong
University's Law School and is fluent in both
English and Vietnamese
Our
approach
Strategy
underpins all
Focus on
what matters
Vietnam
is
different
All news needs to be
local news
So
why
PR?
It’s the sharpest tool
in the shed
Which
media do
the most?
you trust
Source: Epinion 2014
Our clients
have been in
the news…
1992 times
12 months…
in the past
So
that's our
story
How can we help to
tell yours?
Matterhorn Communications
25/4 Nguyen Binh Khiem St, D1, HCMC
+84 8 3911 2162
www.matterhorncommunications.com

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The Matterhorn Story

  • 2. People often ask us why we called our company Matterhorn
  • 9. Social media Media training Crisis and issues management Media relations Corporate social responsibility Crisis and issues training Internal communications Brands Government Strategic development Stakeholder communications Market entry
  • 10. The biggest companies on earth trust us with their reputations
  • 11.
  • 13. Over 60 years Event managers Experienced counselors Former editors Former corporate lawyers Brand specialists In-demand speakers AwardedFrequently published Social media professionals Local and international University lecturers Hospitality specialists IT professionals
  • 14. Tran Minh Chuyen General Manager Having spent over a decade in communications in Vietnam, Matthew is regarded as the pre-eminent authority on international public relations in the market. Regularly cited in regional industry journals, and sought after to speak at an assortment of universities on the emerging industry in the emerging market. Before founding Matterhorn Communications, Matthew moved to Vietnam with TQPR Vietnam – an agency he co-founded, and built to be one of the most successful firms in the nation, with offices in both HCMC and Hanoi, and a client list resembling a who's who of multinational firms. Prior to that, Matthew was based in Singapore for two years in a regional account direction role with Upstream Asia, and before that, in an account management role with leading independent firm Wrights in his native Australia. Matthew is a graduate of the University of South Australia, where he holds a bachelor of management, from a degree that included time studying in the United States at UCLA's management school. Tran Minh Chuyen General Manager Promoted into the role of General Manager in late 2014, Chuyen is one of the top media strategists in Vietnam, and a founding partner in Matterhorn Communications, Chuyen was previously employed with TQPR Vietnam, and ahead of that, worked with Dutch software giant Exact, and before this with Oracle. She has worked extensively with media, and brings solid marketing credentials to the team. Her client responsibilities have seen her work extensively with Qualcomm, Jetstar, Airbus, EMC, HP and numerous other multinational corporations. Her solid client-side understanding and extensive media management, network and event experience hold her in strong stead with Matterhorn's clients. Chuyen is fluent in Vietnamese and English and holds a degree from the University of Ho Chi Minh City. Matthew Underwood Managing Director
  • 15. Nguyen Thi Diem Ha Client Service Director A founding member of Matterhorn Communications, Ha currently leads the ACDL, and Grand Ho Tram Strip, accounts, giving her extensive experience in corporate communications and media relations. She was first introduced to Matterhorn by a reporter who insisted she was the 'best media relations person in the nation'. Prior to joining Matterhorn, Ha spent almost four years at TQPR Vietnam, where she headed the Venetian Macao, Visa International, and Seagate accounts, and worked on projects with Yahoo, Google and Yamaha,. She excels in media management and in the development of strategic initiatives to achieve business result for her clients. Ahead of this was employed at the five star Windsor Plaza Hotel as PR coordinator within the hotel's marketing department. Before this Ha was employed by the Sheraton Saigon. A graduate of the Hung Vuong University in Ho Chi Minh City, Ha is fluent in Vietnamese and English and conversational in Mandarin Chinese. Dao Thanh Huyen Account Director A founding member of Matterhorn Communications, Huyen has worked in Vietnamese public relations for almost a decade. At Matterhorn she leads the DHL, Rolex, and Central Group accounts. Before joining Matterhorn, Huyen spent five years at TQPR Vietnam, where she worked on countless multinational clients, and came to be regarded as one of the nation's finest media relations practitioners, where the warm style of engagement that has become her trademark was appreciated by reporters and clients alike. Prior to joining TQPR, she held communications roles with IDG, the Hilton Hanoi and IP legal firm Le and Lei. Huyen is a graduate of the Phuong Dong University's Law School and is fluent in both English and Vietnamese
  • 20. All news needs to be local news
  • 22. It’s the sharpest tool in the shed
  • 25. Our clients have been in the news…
  • 28. How can we help to tell yours?
  • 29. Matterhorn Communications 25/4 Nguyen Binh Khiem St, D1, HCMC +84 8 3911 2162 www.matterhorncommunications.com