The Expansive Migration of Mobility

Enterprise Mobility Management: The Expansive Migration of Mobility
Enterprise Mobility Management:
The Expansive Migration of Mobility
A Tangoe e-Book

2©Tangoe Inc. | tangoe.com
The inherent complexities of mobility bring new
challenges to enterprises. Traditional mobile de-
vice management strategies may no longer meet
the needs of companies that want to streamline
their mobile experience and accommodate new
devices and mobile policies. In light of this new
reality, some enterprises are migrating towards
managed mobility services to regain control of
their mobile assets and usage.
Executive Summary
Users will be challenged to ﬁnd
organizations that deliver all of the IT and
process services they require globally
within a single ESP [external service
provider], which necessitates vendor
management of multiple providers or the
use of third-party program management
(such as multisourcing service integration).
Gartner

Whenever we talk about mobility, the word
“complex” is close behind. Today mobility reigns
as one of the key tools utilized by enterprises,
so it’s crucial that we understand the current
challenges that mobility creates in contrast to
legacy infrastructure. Traditionally, computing
systems supported a silo application architecture;
various components lacked the ability to
communicate across the enterprise application
stack. The traditional work environment reﬂected
this dynamic with a department-driven scope.
Our perspective remained narrow and our
need for isolation exceeded our need to share.
Consequently, the end-user computing
experience remained in a need-to-know,
lock-down environment. Mobility changed the
information exchange paradigm because it was
born out of the consumer world and not out
of the corporate machine. The mobile device
was the mechanism that broke down the siloed
mind-set, providing, in one hand, not just a
means of communication across previously
locked-down environments, but a platform to
customize our experiences while doing so.
Breaking away from the silo application
architecture and embracing mobility creates
growing pains that involve learning new
software, hardware, and work processes. Even
more challenging for enterprises, however,
is deﬁning and prioritizing how they will use
The Complexities of Mobility
Create Challenges

mobility to tackle business challenges. In most
cases, this creates an exponential increase in
workload for IT teams as they struggle to find
innovative methodologies and tools to control
waves of mobile workflows. In addition, IT must
now collaborate closely with departments in
developing mobility strategies to determine the
technology investments needed to actualize
their mobility management strategy.
Mobility has many moving parts and to
manage it we have to be cognizant of the
following components:
Because of the lack of standards and policies
across offices, networks, and geographical
regions, IT teams struggle to keep pace with
mobility. IT departments are not necessarily
expanding but expectations of their productivity
are increasing. The demand is on the rise
thanks to increased connection types and
overall number of devices in the work place.
Previously, an employee may have had
just one fixed network connection from a
desktop. Now, that same employee could
have a fixed connection and multiple wireless
connections from a smartphone and tablet.
Luckily, there are powerful tools to ease
the pain and gain control of an enterprise’s
mobile management issues. Depending
on the size of the organization and various
other factors, IT teams may choose to
adopt MDM (mobile device management),
EMM (enterprise mobility management)
or MMS (managed mobility services).
Business objectives
Employee needs
Policy enforcement
Data security
Mobile apps
Identity security
Expense management
Ongoing management & support

You might find that an MDM or EMM (enterprise mobility management) solution makes the
most sense for your business right now. For example, you may choose MDM if security is your
most pressing concern. However, as your business begins to grow, you will need to scale up
to a more robust system. MMS (managed mobility services) includes the benefits of EMM and
MDM. The mobility progression map below shows the logical evolution of these solutions:
MDM, EMM, and MMS: Why You Will Eventually
Need a Best of Breed Approach
MDM
EMM
MMS
Device security and
provisioning
Event trigger-based policy
monitoring and
enforcement
Minimal access/trust
Minimal apps
Protect low-value data
No help desk support
IT approved device
MDM client optional:
clientless iOS
ABQ to resources
Multiple security roles
Protect high value data
Event trigger-based policy
enforcement
App management
Identity management
Help desk
IT approved devices
MDM client
Containerization
Content management
Real-time usage
Malware prevention
Network access control
ABQ to resources
API for Best-of-Breed
integration
MDM & EMM
Mobile professional
services
- Benchmarking
- Contract negotiation
- BYOD advisory services
Mobile TEM
- Financial integration
- Invoice, audit, resolution
- Procurement, fulfillment
- Optimization
- Forecast, benchmark,
analytics
Device logistics
- Forward and reverse
Mobile Support
- Level 1, 2, 3 HD
rTEM
- Usage tracking
- Geo-fence

System Thinking and the
Rising Tide of BYOD
A recent shift in policy that has complicated the
mobile landscape is the growing popularity of
adaptive policies such as bring your own device
(BYOD). BYOD predates MDM and ultimately
changed the entire dynamic of the mobile world.
Despite the inherent challenges it brings, BYOD
demonstrates a philosophy that is less about
the device and more about data value and
optimizing strategy, security, and reducing costs.
Traditional MDM products lacked application
and content management capabilities, so
with the influx of new devices and mobility,
enterprises look to fresh tools to manage new
challenges and waves of raw data. Accordingly,
these enterprises can learn to gather, filter,
and translate this data into significant and
useful information. IT organizations and service
providers use EMM suites to deliver IT support
to mobile end users and to maintain security
policies. Organizations continue to migrate from
traditional MDM systems because EMM suites
can provide the following core functions:
Hardware inventory
Application inventory
OS configuration management
Mobile app deployment,
updating and removal
Mobile app configuration
and policy management
Remote view and control
for troubleshooting
Execute remote actions,
such as remote wipe
Mobile content management

Mobile Device Management
Managing a mobile device ecosystem depends
on many factors including the company’s
industry, the number of employees, and the
maturity level of their organization’s mobile
device management initiative. Some companies
need only basic MDM aspects such as security
on IT-approved devices, provisioning, and event
trigger-based policy monitoring and enforcement.
This level of MDM usually gives employees
minimal access to use minimal applications.
MDM environments like this strive to protect
low-value data but do not feel the need to create
a virtual Fort Knox using the latest hashing and
asymmetric encryption.
Perceptive, forward-thinking companies should
consider BYOD for cost-saving and productivity
reasons. But simply announcing that employees
can bring their own device without having a
comprehensive plan in place could end up
costing more if an organization has not planned
for potential security issues. We have to think
about the total cost of enterprise mobility in a
pervasively connected world rather than the
short-term savings. To establish an efficient
mobility strategy, business leaders and IT
teams must first agree on the following:
Enabling the agile enterprise
with a mobile workforce and
protection of corporate assets
Define a business value strategy, and
then the technology with policies
Obtain/develop vertically integrated
expertise or evaluate third parties
An expense optimization spend strategy
that continually embraces and integrates
disruption throughout the firm’s value
chain, its ecosystem, and engagement
channels (internal and external).

Enterprise Mobility Management
Generally speaking, MDM is just device
management while EMM implies a broader
portfolio. EMM suites consist of policy and
conﬁguration management tools and a
management overlay for applications and
content intended for mobile devices based
on smartphone OSs. In essence, EMM drives
enterprise agility; it is an all-encompassing
approach to securing and enabling
business workers’ use of smartphones and
tablets. EMM includes MDM, MAM (mobile
application management, app store and
containerization), and MCM (mobile content
management). Additional capabilities include
NAC (network access control), anti-virus,
certiﬁcate management, and other software.
Managed Mobility Services
MMS (managed mobility services) is the blanket
suite of services that includes all of MDM and
EMM and also encompasses IT and process
services from an external service provider (ESP)
that is required to plan, procure, provision,
activate, manage, and support mobile devices,
network services, management systems, and
mobile applications. MMS also helps extend IT
resources and reduce mobile lifecycle expenses.
Although MMS is fairly young compared to
MDM, it continues to grow and evolve in its
ability to help companies manage their technical,
business, and strategic processes. For example,
MMS providers can support interaction with
carriers after an organization has reached an
agreement to obtain large portions of discounted
minutes. From there, the MMS provider manages
the distribution of these minutes as assigned
resources for corporate devices. Leading MMS
providers administrate upgrades, updates,
and maintenance to increase time-to-value
and reduce complexity on the client end.

As mentioned earlier, the growing complexity of the mobile world is staggering. Mobility
needs expand and stratify in scope as your business matures. Can your IT staff really
manage your mobile connections? When your mobile growth outpaces your resources,
you put your data at risk and cannot measure how your devices are supporting or
hindering your business goals. Whether you start with an MDM or EMM solution, scaling
up to an MMS solution makes the most sense as it can grow with your business.
Key Factors that Influence Migration
Despite the vast resources and technical expertise available, enterprises still encounter
considerable confusion regarding mobile management. Essentially, three key factors create
difficulties for many enterprises that are looking to implement EMM, MDM and/or MMS:
IT spend: The overall spend for IT is increasing at the long-term rate of
inflation, approx. 3%, with a spend mix that includes business intelligence,
analytics, mobility, security, and applications. The convergence of
multiple platforms including mobile, cloud, social, search, and big data/
content is rapidly transforming companies’ ecosystems and how they
efficiently compete for profits within their respective industries.
Opportunity cost of not embracing mobility: The promise is real-time
collaboration and response agility that will influence outcomes across the
company and the markets it serves, thus maximizing net margin revenue
by pervasively engaging end-buyers along an industry value chain.
BYOD: While this can be a strategic choice to optimize mobile spend, it is
often a reaction to unauthorized consumerized devices accessing enterprise
resources and data. There are choices for enterprises to optimize strategy, spend,
productivity, security and manageability without increasing lifecycle costs.
Why is this Migration Happening?
1
2
3

Most industry experts agree that standardization
of mobile OSs looms far off into the future. Due
to the current diversity of mobile OSs, managed
services is the solution for firms that do not want
to keep readapting to new mobile technologies.
For some companies, the migration to EMM
and MMS happens almost organically, but for
most companies it’s an arduous transition,
fraught with mystery and inconvenience.
However, making the changeover can be less
painful if companies seek out the expertise of
mobile management masters like Tangoe.
As a global leader for over a decade, Tangoe
has remained at the forefront of emerging
technologies, processes, and strategies in the
telecom industry. Accordingly, our services reflect
a deep understanding of enterprise needs and
challenges. Tangoe has developed unmatched
Expertise is Crucial to Successful Migration
methodologies that allow companies to
streamline their unique ecosystems of pervasive
engagement and scale their limited resources in
the most cost-effective, efficient manner possible.
Tangoe’s broad spectrum of services help
companies achieve their objectives quickly
while safeguarding their data and optimizing
costs. By streamlining mobile assets and
usage management, companies circumvent
operational challenges encountered in a fast-
paced mobile market. Tangoe helps enterprises
achieve healthy financial savings, minimize
risks, and execute value creation initiatives.

Summary
With the ever-changing mobile landscape that continuously experiences
a ﬂood of new devices every year, companies are now seeking newer,
more modern solutions to their mobile management challenges. The global
trend indicates that many companies need to migrate from tradition mobile
device management to a more comprehensive managed mobility services
structure. The migration is complex, however, so enterprises need expert
service providers to help them navigate through the laborious transition
and to subsequently take over the entire management processes.
To help companies meet these mobile challenges, Tangoe has created industry-
leading service suites and products that span the globe and allow companies to
streamline their mobile ecosystems in the most cost-effective, efficient manner.
Next Steps
Interested in learning more about Tangoe’s Mobile capabilities?
Visit www.tangoe.com to ﬁnd out more about how Tangoe can
help your organization outperform your competitors.

About Tangoe
Tangoe (TNGO) is a leading global provider of Connection Lifecycle Management
software and services to a wide range of global enterprises and service providers.
The company’s Connection Lifecycle Management platform, Matrix, is an on-demand
suite of software and services designed to turn on, track, manage, secure, and
support various connections in an enterprise’s connection lifecycle, including mobile,
ﬁxed, machine-to-machine, cloud software and services, enterprise social, and IT
connections. Additional information about Tangoe can be found at www.tangoe.com.
©Tangoe Inc. | Powering the Connected Enterprise
Tangoe is a registered trademark of Tangoe, Inc.
Tangoe, Inc.
35 Executive Blvd., Orange, CT 06477
203.859.9300 | www.tangoe.com

The Expansive Migration of Mobility

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