Cracking The YouTube Algorithm 2020

•

10 likes•26,340 views

We analyzed the data behind 20,000 YouTube Channels and 200,000 YouTube Videos to see what it told us about the YouTube Algorithm.

Marketing

DID YOU KNOW?
3
• Topics is now live in Chrome Extension
vidIQ (right below Tags)
• Topics all link to Wikipedia articles
related to them (links are even in the
YouTube API)
• Based on Freebase Topic ID (history of it
could be interesting for preso)... reinforced
in YouTube API documentation:
• 6 “Super Topics” are all freebase topics in
“Music”, “Gaming”, “Sports”,
“Entertainment”, “Society”, “Other”

HOW YOUTUBE DETERMINES TOPICS
16
• Metadata
• Comments
• Transcripts
• Video
Intelligence

• 200,000 Videos
• 20,000 Channels
THE DATA:
18

• Less than 10 videos
• 1 or 2 “viral” videos
CHANNELS
NOT
INCLUDED:
20

• Livestreams
• Advertised videos
• Music Videos
• Videos with less than:
• 100 first day views
• 1,000 seven day views
VIDEOS
NOT
INCLUDED:
39

DOES % VIEWED MATTER? MAYBE (2019 ONLY)
63

% OF VIEWS FROM BROWSE DAY 1 VS. TOTAL VIEWS DAYS 1 - 30
65

% OF VIEWS FROM BROWSE DAY 1 & 2 VS. TOTAL VIEWS DAYS 1 - 30
66

% OF VIEWS FROM SUGGESTED DAY 1 VS. TOTAL VIEWS DAYS 1 - 30
67

% OF VIEWS FROM SUGGESTED DAY 1 & 2 VS. TOTAL VIEWS DAYS 1 - 30
68

SUGGESTED VS. BROWSE BY AVD, WITH TOTAL VIEWS
71

SUGGESTED VS. BROWSE BY AVD, WITH TOTAL VIEWS (2019 ONLY)
72

WHY THE CHANGE IN SUGGESTED AND BROWSE?
73

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Cracking The YouTube Algorithm 2020

2. CRACKING YOUTUBE 2020: TOPICS

3. DID YOU KNOW? 3 • Topics is now live in Chrome Extension vidIQ (right below Tags) • Topics all link to Wikipedia articles related to them (links are even in the YouTube API) • Based on Freebase Topic ID (history of it could be interesting for preso)... reinforced in YouTube API documentation: • 6 “Super Topics” are all freebase topics in “Music”, “Gaming”, “Sports”, “Entertainment”, “Society”, “Other”

4. SUPER TOPICS 4

5. SUPER TOPICS: VIEWS 5

6. SUPER TOPICS: AVD 6

7. SUPER TOPICS: AVG SUBS OF CHANNEL 7

8. SUPER TOPICS: AVG. LIKES 8

9. TOPICS & YOUTUBE 9

10. TOPICS & YOUTUBE: AVD 10

11. TOPICS & YOUTUBE: WORST AVD 11

12. TOPICS & YOUTUBE: LIKES 12

13. TOPICS & YOUTUBE: LEAST LIKED 13

14. OVERSATURATED TOPICS 14

15. WHERE ARE THE OPPORTUNITIES? 15