In this manifesto, exhibit marketing strategist Marlys Arnold explains what exhibitor education is (and isn’t) and why it matters. Learn the answers to these key questions and more:
- Why is exhibitor education necessary?
- Who needs to be educated?
- Who benefits from education?
- What should be included in training (and what shouldn’t)?
- What type of education is available?
- When should education take place?
- How can you join the revolution?
Feel free to share this with team members, show organizers, fellow exhibitors, industry vendors, or anyone you feel could benefit from being better educated.
http://www.exhibitmarketerscafe.com/manifesto
The CMO Survey - Highlights and Insights Report - Spring 2024
Exhibitor Education Manifesto
1. Why 1% Isn’t
Nearly Enough!
AKA “The Exhibitor Education Manifesto”
by Marlys Arnold, ImageSpecialist
Presented by ExhibitMarketersCafe.com
Taking a stand on exactly what exhibitor education is (and isn’t) ... plus why it matters