FY 2008/09

Year to June 2008 highlights Online advertising reached $1.524 billion for year end June 2008 Increase of 27 per cent from the previous year. Q2 spend $412.5 million up 7 per cent on Q1 Search and directories up 34 per cent on 2007 General Display up 23 per cent Classifieds up 21 per cent

Online advertising reached $1.524 billion for year end June 2008

Increase of 27 per cent from the previous year.

Q2 spend $412.5 million up 7 per cent on Q1

Search and directories up 34 per cent on 2007

General Display up 23 per cent

Classifieds up 21 per cent

12 months to June 2007 v to June 2008

Objectives of the IAB Australia To increase the share of advertising and marketing dollars that interactive media captures in the marketplace To develop, co-ordinate and promote industry standards and guidelines that make interactive advertising a simpler and more attractive medium for agencies, advertisers and marketers To prove and promote the effectiveness of interactive advertising to advertisers, agencies, marketers, press, and the broader business community To be the primary publishers’ advocate for the interactive marketing and advertising industry To evaluate and promote new advertising opportunities presented by rapidly evolving technologies.

To increase the share of advertising and marketing dollars that interactive media captures in the marketplace

To develop, co-ordinate and promote industry standards and guidelines that make interactive advertising a simpler and more attractive medium for agencies, advertisers and marketers

To prove and promote the effectiveness of interactive advertising to advertisers, agencies, marketers, press, and the broader business community

To be the primary publishers’ advocate for the interactive marketing and advertising industry

To evaluate and promote new advertising opportunities presented by rapidly evolving technologies.

FY 0809 Strategy Umbrella focus – make it easier for agencies and clients to plan and buy online advertising Three key areas of focus Audience measurement Research Education

Umbrella focus –

make it easier for agencies and clients to plan and buy online advertising

Three key areas of focus

Audience measurement

Research

Education

Audience Measurement Goal of hybrid model comprising panel and tagging based data To be completed by end FY09 First step to improve panel process Identify and accredit suppliers Second step tagging data methodology Independent auditor appointed: Peter Danaher First company to agree to audit - Nielsen Online. Very positive overall with 16 areas to be addressed Response in early September to IAB working group Have not yet achieved accreditation Other suppliers invited to complete an audit

Goal of hybrid model comprising panel and tagging based data

To be completed by end FY09

First step to improve panel process

Identify and accredit suppliers

Second step tagging data methodology

Independent auditor appointed: Peter Danaher

First company to agree to audit - Nielsen Online.

Very positive overall with 16 areas to be addressed

Response in early September to IAB working group

Have not yet achieved accreditation

Other suppliers invited to complete an audit

Research IAB Online Advertising Report to expand Driven by feedback from media agencies and MFA Q3 2008 41 categories will be captured - up from 18 categories. Needs analysis of industry research requirements Aggregate research from 25 IABs globally Commission specific research as required. All available at www.iabaustralia.com.au when new site launched late 2008.

IAB Online Advertising Report to expand

Driven by feedback from media agencies and MFA

Q3 2008 41 categories will be captured - up from 18 categories.

Needs analysis of industry research requirements

Aggregate research from 25 IABs globally

Commission specific research as required.

All available at www.iabaustralia.com.au when new site launched late 2008.

Education Website as one stop resource Relationships with other industry bodies Evangelism and advocacy Support of creative aspects of online IAB Awards IAB Creative Showcase.

Website as one stop resource

Relationships with other industry bodies

Evangelism and advocacy

Support of creative aspects of online

IAB Awards

IAB Creative Showcase.

Appoint CEO – 1 July Appoint Chairman – 28 July Initiate and lead planning for 2009 IAB Awards – Aug 2008 Release PWC Q2 and full FY0708 report with more detailed commentary – Week 2 Aug 2008 Announce move from 18 to 41 reporting segments – Week 2 August Engage key media commentators through media briefing – Week 4 Aug 2008 Release roadmap for audience measurement - Week 2 Sep 2008 Audit conducted Nielsen working with IAB and working group – mthly WIPs Phoenix Hybrid Support/lead Nielsen Ad Effectiveness Study - Sep 2008 Communicate Global IAB direction/issues, challenges - post Global IAB Summit 22-24 Sep 2008 Speaking opportunities – various Aug ongoing Create research commissioning and aggregation plan – Aug ongoing Re-launch IAB Australia website - Q4 2008 HORIZON 1 - Q3 Q4 2008 Quick Wins

Appoint CEO – 1 July

Appoint Chairman – 28 July

Initiate and lead planning for 2009 IAB Awards – Aug 2008

Release PWC Q2 and full FY0708 report with more detailed commentary – Week 2 Aug 2008

Announce move from 18 to 41 reporting segments – Week 2 August

Engage key media commentators through media briefing – Week 4 Aug 2008

Release roadmap for audience measurement - Week 2 Sep 2008

Audit conducted

Nielsen working with IAB and working group – mthly WIPs

Phoenix

Hybrid

Support/lead Nielsen Ad Effectiveness Study - Sep 2008

Communicate Global IAB direction/issues, challenges - post Global IAB Summit 22-24 Sep 2008

Speaking opportunities – various Aug ongoing

Create research commissioning and aggregation plan – Aug ongoing

Re-launch IAB Australia website - Q4 2008

Thank You Paul Fisher Chief Executive Officer IAB Australia Suite 204, Level 2, 66 King Street SYDNEY NSW 2000 t: +61 2 9248 7911 f: +61 2 9248 7950 m: +61 (0) 403 444 483 e: paul.fisher@iabaustralia.com.au w: www.iabaustralia.com.au

Paul Fisher

Chief Executive Officer

IAB Australia

Suite 204, Level 2, 66 King Street

SYDNEY NSW 2000

t: +61 2 9248 7911

f: +61 2 9248 7950

m: +61 (0) 403 444 483

e: paul.fisher@iabaustralia.com.au

w: www.iabaustralia.com.au