Your SlideShare is downloading. ×
0
Market Your Startup Social Media
Market Your Startup Social Media
Market Your Startup Social Media
Market Your Startup Social Media
Market Your Startup Social Media
Market Your Startup Social Media
Market Your Startup Social Media
Market Your Startup Social Media
Market Your Startup Social Media
Market Your Startup Social Media
Market Your Startup Social Media
Market Your Startup Social Media
Market Your Startup Social Media
Market Your Startup Social Media
Market Your Startup Social Media
Market Your Startup Social Media
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Market Your Startup Social Media

1,476

Published on

Hands-on description of Social Media Marketing strategies for businesses and startups. Do you know about these tools yet?

Hands-on description of Social Media Marketing strategies for businesses and startups. Do you know about these tools yet?

Published in: Business, Technology
0 Comments
6 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,476
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
64
Comments
0
Likes
6
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Social Media Marketing <br />By <br />Market Your Startup<br />www.MarketYourStartup.com<br />
  • 2. Agenda<br />Why should your company use Social Media <br /> for Marketing?<br />Social Media Strategy<br />Goals – CAPPSI<br />Social Media Tools<br />Blogging<br />Twitter<br />Social Networks<br />Engage customers and fans<br />Dos & Don’ts<br />Social Media Action Plan<br />
  • 3. Why should your company use Social Media Marketing?<br />Some Stats by Technorati (2008):<br />Blogs are now used by 24% of Internet users, up from 13% in 2006<br />Social networks are now used by 26% of Internet users, up from 17% in 2006<br />Some Stats by MediaMetrix (2008)<br />Blogs: 77.7 million unique visitors in the US<br />Facebook: 41.0 million<br />MySpace 75.1 million<br />Total internet audience 188.9 million<br />
  • 4. Social Media Strategy<br />Identify goals<br />Define target market<br />Create a Social Media plan<br />Implement strategy<br />Review performance<br />
  • 5. Goals - CAPPSI<br />Connection -&gt; Use Social Media to connect to customers<br />Awareness -&gt; Create awareness through increased online presence<br />Personality -&gt; Show customers the personal side behind your business and become a Trust Agent<br />Participation -&gt; Create engaging activities<br />Sales -&gt; Increase traffic to website <br />Information -&gt; Share valuable and relevant content<br />
  • 6. Social Media Tools<br />The most important Social Media Tools:<br />Company Blog<br />Twitter<br />Social Media Networks (Facebook, MySpace)<br />Others (DIGG, StumbleUpon, Forwardtrack, Friendfeed, Technorati, MerchantCircle, Xing, Wikipedia, Travelwiki, Yahoo Answers, Meetups, Comments on Blogs, etc.)<br />
  • 7. Advantages of a Business Blog<br />Creates awareness<br />Draws visitors to the website <br />SEO<br />Keywords<br />Valuable content and information<br />Encourages communication and participation<br />Personalizes the company<br />
  • 8. Blog Topics<br />Company news: special offers, new products/services, company/employee activities, employee of the month etc.<br />Be green: green companies are popular <br />-&gt; start a green initiative that your employees and customers care about and start saving the earth <br />Good causes: support of charities, fundraisers etc.<br />
  • 9. Blog Topics<br />Conferences/Fairs: information on upcoming conferences in the cities with locations, special rates for visitors, traffic advice, quickest route<br />Feedback: answer to complaints, ask for ideas, communicate with customer<br />Contests: offer contests to encourage participation and promote them, such as videos for Youtube, Writing contests, Twitter contests etc.<br />Local news: input from different locations about local events<br />
  • 10. Advantages of Twitter<br />Fast and timely<br />Free<br />Large audience<br />Respond to feedback<br />Communicative and informational<br />Run Twitter promotions<br />Promotion of other social media activities<br />-&gt; get traffic -&gt; find supporters -&gt; make sales<br />
  • 11. What to tweet<br />Relevant content that is of interest for the target market, such as:<br />Promotions<br />New blog posts & other social media activities<br />Local events<br />Articles & blogs of interest<br />Responses to feedback, customer interaction<br />Ask customers what they want<br />Personality of your company<br />
  • 12. Advantages of Social Networks<br />Free<br />Large audience<br />Creates awareness and visibility<br />Good customer participation<br />Offers a platform for customers to discuss positive and negative aspects and gives your company a chance to respond<br />
  • 13. How to engage customers<br />Contests: Let followers create some content and offer them freebies for it<br />Applications: Create a useful or funny Facebook application<br />Ask customers for their opinion: Make surveys, ask for feedback<br />Listen to your customers<br />Offer your customers what they ask for<br />Be personal and social<br />
  • 14. Do’s and Don’ts in Social Media<br />What to do<br />What not to do<br />Provide relevant information<br />Be recognizable<br />Produce quality content<br />Be interesting<br />Segment and target your audience<br />Be responsive<br />Accept feedback<br />Pushy selling<br />Over promoting<br />Censoring<br />Go for scale not quality<br />Spamming<br />Be dishonest <br />
  • 15. Social Media Action Plan<br />Create profiles<br />Create awareness and develop <br />a strong user base<br />Link building to drive traffic to website<br />Develop personalized and relevant content<br />Engage supporters <br />(contests, applications, promotions)<br />Update content regularly<br />Respond to questions and feedback<br />Promote other Social Media tools<br />Review Social Media plan and adapt<br />
  • 16. Do you want to learn more? <br />Contact Market Your Startup right now or check out our blog for further information!<br />www.MarketYourStartup.com<br />

×