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Market Your Startup Social Media


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Hands-on description of Social Media Marketing strategies for businesses and startups. Do you know about these tools yet?

Hands-on description of Social Media Marketing strategies for businesses and startups. Do you know about these tools yet?

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  • 1. Social Media Marketing
    Market Your Startup
  • 2. Agenda
    Why should your company use Social Media
    for Marketing?
    Social Media Strategy
    Goals – CAPPSI
    Social Media Tools
    Social Networks
    Engage customers and fans
    Dos & Don’ts
    Social Media Action Plan
  • 3. Why should your company use Social Media Marketing?
    Some Stats by Technorati (2008):
    Blogs are now used by 24% of Internet users, up from 13% in 2006
    Social networks are now used by 26% of Internet users, up from 17% in 2006
    Some Stats by MediaMetrix (2008)
    Blogs: 77.7 million unique visitors in the US
    Facebook: 41.0 million
    MySpace 75.1 million
    Total internet audience 188.9 million
  • 4. Social Media Strategy
    Identify goals
    Define target market
    Create a Social Media plan
    Implement strategy
    Review performance
  • 5. Goals - CAPPSI
    Connection -> Use Social Media to connect to customers
    Awareness -> Create awareness through increased online presence
    Personality -> Show customers the personal side behind your business and become a Trust Agent
    Participation -> Create engaging activities
    Sales -> Increase traffic to website
    Information -> Share valuable and relevant content
  • 6. Social Media Tools
    The most important Social Media Tools:
    Company Blog
    Social Media Networks (Facebook, MySpace)
    Others (DIGG, StumbleUpon, Forwardtrack, Friendfeed, Technorati, MerchantCircle, Xing, Wikipedia, Travelwiki, Yahoo Answers, Meetups, Comments on Blogs, etc.)
  • 7. Advantages of a Business Blog
    Creates awareness
    Draws visitors to the website
    Valuable content and information
    Encourages communication and participation
    Personalizes the company
  • 8. Blog Topics
    Company news: special offers, new products/services, company/employee activities, employee of the month etc.
    Be green: green companies are popular
    -> start a green initiative that your employees and customers care about and start saving the earth
    Good causes: support of charities, fundraisers etc.
  • 9. Blog Topics
    Conferences/Fairs: information on upcoming conferences in the cities with locations, special rates for visitors, traffic advice, quickest route
    Feedback: answer to complaints, ask for ideas, communicate with customer
    Contests: offer contests to encourage participation and promote them, such as videos for Youtube, Writing contests, Twitter contests etc.
    Local news: input from different locations about local events
  • 10. Advantages of Twitter
    Fast and timely
    Large audience
    Respond to feedback
    Communicative and informational
    Run Twitter promotions
    Promotion of other social media activities
    -> get traffic -> find supporters -> make sales
  • 11. What to tweet
    Relevant content that is of interest for the target market, such as:
    New blog posts & other social media activities
    Local events
    Articles & blogs of interest
    Responses to feedback, customer interaction
    Ask customers what they want
    Personality of your company
  • 12. Advantages of Social Networks
    Large audience
    Creates awareness and visibility
    Good customer participation
    Offers a platform for customers to discuss positive and negative aspects and gives your company a chance to respond
  • 13. How to engage customers
    Contests: Let followers create some content and offer them freebies for it
    Applications: Create a useful or funny Facebook application
    Ask customers for their opinion: Make surveys, ask for feedback
    Listen to your customers
    Offer your customers what they ask for
    Be personal and social
  • 14. Do’s and Don’ts in Social Media
    What to do
    What not to do
    Provide relevant information
    Be recognizable
    Produce quality content
    Be interesting
    Segment and target your audience
    Be responsive
    Accept feedback
    Pushy selling
    Over promoting
    Go for scale not quality
    Be dishonest
  • 15. Social Media Action Plan
    Create profiles
    Create awareness and develop
    a strong user base
    Link building to drive traffic to website
    Develop personalized and relevant content
    Engage supporters
    (contests, applications, promotions)
    Update content regularly
    Respond to questions and feedback
    Promote other Social Media tools
    Review Social Media plan and adapt
  • 16. Do you want to learn more?
    Contact Market Your Startup right now or check out our blog for further information!