1. Open a new business checking account
and receive a $250 welcome bonus1
Take advantage of all the benefits a Union Bank®
business checking account has to offer
• Flexible account features
• Cash management solutions
• Big-bank resources, local bank service
5. Box Open:
Contents In Top Down Order:
Hand Personalized OE with Letter
and Reputation Insert, Safe with Tag
nestled in Red Wood Shavings Shred
Premium:
Metal Safe Bank with Tag
Safe Hanging Tag 4.75” x 2.25”:
Front
Safe Hanging Tag 4.75” x 2.25”:
Back
Reveal Card Inside
Safe 4”x 4”
Letter: 5x10,
folded in half
Hand Personlized Envelope:
5.5“ x 5.5”
Reputation Insert Front: 5x10,
folded in half
Reputation Insert Back: 5x10,
folded in half
6.
7. Call Me for the
right combination.
Call me by Month 00, 2014 to schedule a meeting.
You’ll receive the combination to unlock your safe – and
discover the surprise gift that’s inside waiting for you.
Ryan Baderian, Regional Vice President
1-949-553-4346 | ryan.baderian@unionbank.com
9. Reputationscoresona100-pointscale
Company Name Customer Non-Customer Gap
Union Bank 78.15 57.09 21.06
Bank of the West 74.40 57.97 16.44
US Bank 72.14 50.70 21.44
Chase 67.53 48.04 19.45
Citibank 63.25 42.38 20.87
Wells Fargo 55.75 50.54 5.21
Bank of America 52.55 35.09 17.45
Source: American Banker Magazine/Reputation Institute
Note: Scores are based on answers to survey questions measuring trust, admiration and
respect, good feeling and overall esteem for specific brands.
What our customers have to say:
“Banks sometimes move at the speed of slow. That was not the case
here. Union Bank moves at the speed of business.”
– Amannda Schneider, Franchisee, Five Guys
“I wrote a plan, going into minute detail about my business, including
in-depth financial statements. And Union Bank explained banking to
me in a language I understood.”
– John Jackson, President and CEO, Harris Electric
Our customers trust us to protect
their best interests.
customers rated us
The Most reputable
bank in the nation.
10. Q:Who“owns”reputationmanagementatUnionBank,andhow
doyouharmonizethefeedbackyougetfromtopexecutives
inrisk,marketing,businesslinerolesandotherareaswith
astakeinthisissue?
A: We’re a very collaborative organization. I consider that a strength that
improves how we make our decisions – and our decision outcomes.
That applies to reputation; it’s everyone’s business at Union Bank.
Every employee is a reputation ambassador, and this mindset
permeates every level of our organization. We all understand that
banking is about trust. We all know that building and upholding a
reputation is at the heart of our responsibilities. We take it seriously,
professionally and personally. And that’s really the essence of how we
build and protect our reputation.
If you’re asking how we approach reputation systemically,
well, we sort of do it the same way. Every business unit, every
customer-facing area, every key support group gets involved. This
includes compliance, risk, corporate social responsibility, communi-
cations, marketing, legal and other disciplines. Earning and protecting
our reputation is built into our business – our plans, our behavior, our
metrics. We monitor and synthesize perceptions and facts. We assess
our reputation from all sorts of perspectives. And we take initiatives to
build and protect what I consider our greatest asset – customers’
opinions of us.
An Interview
with Former CEO
MASASHI OKA
Excerpt from American Banker Magazine, July 2013
11. LEARN WHY UNION BANK HAS
THE RIGHT COMBINATION
OF PRODUCTS AND SERVICES
FOR YOUR BUSINESS.
Schedule a meeting with us and then choose your gift!
VISA® GIFT CARD
($250 value)
LOCKSTATE LS-50D 1 HOUR
FIREPROOF ELECTRONIC SAFE*
($319 value)
* The brand and style of the safe may change based
on product availability at the time of the meeting.