Interview with: Craig Parnham, Chief Executive Officer, Sush Mobile

1. Interview with: Craig Parnham,
Chief Executive Officer, Sush Mobile
“Mobile applications offer Chief
Information Officers (CIOs) unique
opportunities for streamlining business
processes and empowering the
organisation’s workforce,” suggests
Craig Parnham, Chief Executive Officer,
Sush Mobile. There has been a lot of
interest in business-to-employee apps in
the last six months as opposed to
business-to-consumer apps, he adds.
Sush Mobile is a sponsor company at
the marcus evans Australian CIO
Summit 2015, in the Gold Coast,
Australia, 3 - 5 August.
How can CIOs improve business
processes through mobile app
technology?
A noticeable trend amongst successful
enterprise mobility apps has been
around the digitisation of labour
intensive or repetitive tasks, eliminating
middlemen between activities. Work
scheduling, status updates, payslip
checking, or other internal-facing
activities done through an app keeps
people engaged and empowered. Not all
employees have a desktop or laptop
computer, but most have a smartphone.
One of our clients, a global tree
management company, used to require
staff to come in to the depot to collect
work schedules, and return again at the
end of the day. Now that their informa-
tion is on an app, employees can view
the work that needs to be done and
mark it off, with all the data stored in
the cloud. Since work logs are kept up-
to-date digitally via the cloud, there is
no need for office workers in the depot
to manually re-enter data, eliminating
the need for paper-based maps and
work orders that can easily get lost,
dirty, or blown away. Mobile apps allow
people to access what they need when
they need it and offer tremendous time
and cost savings.
How can they ensure their apps are
ahead of the competition and
provide true value?
Employees are increasingly asking CIOs
to utilise apps for various tasks. We
have learned that it is often better to
get an app deployed quickly, even if it is
a pilot, to get it in the hands of the
people who will use it. We can then
assess how they use it, and make
further refinements and enhancements
from there.
That helps CIOs ensure the app is not
overcomplicated and does not detract
from achieving the core business
objectives. We encourage customers to
strip it back to the most essential
features, for an app that is streamlined,
fast, responsive, and intuitive.
The real measure of providing value is
the ability to distil large amounts of data
into useful and relevant customer
insight, or to streamline existing
processes and workflows to create a
succinct and intuitive customer
experience.
One of our award-winning apps is a
home loan app for Kiwibank. They
wanted an app for people to find how
much they could borrow based on their
income, but we took it one step further
and ended up including a sun finder
feature based on feedback from many
customers who were searching for North-
facing homes.
Now this is an app that anyone would
want on their phone, whether they are a
Kiwibank customer or not. You do not
want people to delete your app after
just a few weeks.
With wearable technology now on
the market, do CIOs need to change
apps to ensure effectiveness and
usability with the new devices?
Wearable apps work best under very
specific contexts. Customers should not
be forced to use an app that is not fit
for such a small screen. The interaction
is at most five seconds compared to
around two minutes with a smartphone,
so the context must be right. It would
not make sense to offer a catalogue
browsing experience, but it would be
useful to notify customers when their
order has been shipped.
One of the most exciting challenges is
around the entire customer journey,
creating personalised, contextual
experiences across multiple channels
and now across multiple devices.
Mobile apps
can allow
people to
access what
they need
when they
need it
How CIOs Can Better Utilise
Mobile App Technology

2. The Information Technology
Network - marcus evans
Summits deliver peer-to-peer
information on strategic matters,
p r o f e s s i o n a l t r e n d s a n d
breakthrough innovations.
Please note that the Summit is a
closed business event and the
number of participants strictly
limited.
About the Australian CIO Summit 2015
The Australian CIO Summit is the premium forum bringing elite buyers and sellers
together. The summit offers enterprise and government chief information officers
and IT solution providers and consultants an intimate environment for a focused
discussion of key drivers for IT innovation. Taking place at the RACV Royal Pines
Resort Gold Coast, Queensland, Australia, 3 - 5 August 2015, the Summit includes
presentations on re-architecting models to digitally enable the organisation’s assets,
unearthing the vast potential of data analytics, mastering the role of strategic
business partner and protecting the organisation against security threats.
www.australianciosummit.com
Contact
Sarin Kouyoumdjian-Gurunlian, Press Manager, marcus evans, Summits Division
Tel: + 357 22 849 313
Email: press@marcusevanscy.com
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About Sush Mobile
Sush Mobile innovates specialised software tools that propel the businesses of today into tomorrow and beyond. Working in close
collaboration with companies, organisations, and government we refine and improve business processes through creativity,
imagination, and remarkable mobile software solutions.
www.sushmobile.com
About marcus evans Summits
marcus evans Summits are high level business forums for the world’s leading decision-makers to meet, learn and discuss
strategies and solutions. Held at exclusive locations around the world, these events provide attendees with a unique opportunity to
individually tailor their schedules of keynote presentations, case studies, roundtables and one-to-one business meetings.
For more information, please visit: www.marcusevans.com
To view the web version of this interview, please click here: www.australianciosummit.com/CraigParnham