Australian CIO Summit 2012: Social Media and the Future by Ross Dawson, Futurist, Strategy advisor & Author

1. Ross Dawson: Social Media and the Future
Marcus Evans Australian CIO Summit 2012
Social Media
and the Future
Futurist
Strategy advisor
Author
@rossdawson
How we spend our time
Source: Nielsen
© 2012 Ross Dawson
1

2. Ross Dawson: Social Media and the Future
Marcus Evans Australian CIO Summit 2012
Taking diverging paths
Not keeping pace
30%
US economy: Return on Assets
10%
-10%
-30%
-50%
Top Quartile Bottom Quartile
-70%
-90%
1965 1969 1973 1977 1981 1985 1989 1993 1997 2001 2005 2008
Source: The Shift Index, Deloitte Center for the Edge
© 2012 Ross Dawson
2

3. Ross Dawson: Social Media and the Future
Marcus Evans Australian CIO Summit 2012
Drivers
Timeline
Trends
Organisations
Capabilities
Drivers
© 2012 Ross Dawson
3

4. Ross Dawson: Social Media and the Future
Marcus Evans Australian CIO Summit 2012
Central control
Supercomputers in our hands
© 2012 Ross Dawson
4

5. Ross Dawson: Social Media and the Future
Marcus Evans Australian CIO Summit 2012
Wherever you go
Mobile Internet – Penetration and Growth
3G Penetration
0% 20% 40% 60% 80% 100% 120%
World
Japan
Australia
USA
UK
Canada 3G Subscription Growth YoY
France
3G Penetration
Netherlands
Germany
Brazil
Russia
China
0% 100% 200% 300% 400% 500% 600% 700% 800% 900% 1000%
Source: Morgan Stanley, Informa 3G Subscription Growth YoY
Increased expectations
© 2012 Ross Dawson
5

6. Ross Dawson: Social Media and the Future
Marcus Evans Australian CIO Summit 2012
How organisations really work
Value from social technologies
Source: McKinsey & Co.
© 2012 Ross Dawson
6

7. Ross Dawson: Social Media and the Future
Marcus Evans Australian CIO Summit 2012
Timeline
Flickr credit: h.koppdelaney
2000
© 2012 Ross Dawson
7

8. Ross Dawson: Social Media and the Future
Marcus Evans Australian CIO Summit 2012
2001
2002
© 2012 Ross Dawson
8

9. Ross Dawson: Social Media and the Future
Marcus Evans Australian CIO Summit 2012
2003
2004
© 2012 Ross Dawson
9

10. Ross Dawson: Social Media and the Future
Marcus Evans Australian CIO Summit 2012
2005
2006
© 2012 Ross Dawson
10

11. Ross Dawson: Social Media and the Future
Marcus Evans Australian CIO Summit 2012
2007
2008
© 2012 Ross Dawson
11

12. Ross Dawson: Social Media and the Future
Marcus Evans Australian CIO Summit 2012
2009
2010
© 2012 Ross Dawson
12

13. Ross Dawson: Social Media and the Future
Marcus Evans Australian CIO Summit 2012
2011
2012
© 2012 Ross Dawson
13

14. Ross Dawson: Social Media and the Future
Marcus Evans Australian CIO Summit 2012
Trends
Flickr credit: uzi yachin
Visual
© 2012 Ross Dawson
14

15. Ross Dawson: Social Media and the Future
Marcus Evans Australian CIO Summit 2012
Video
Mobile
© 2012 Ross Dawson
15

16. Ross Dawson: Social Media and the Future
Marcus Evans Australian CIO Summit 2012
Curation
Reputation
© 2012 Ross Dawson
16

17. Ross Dawson: Social Media and the Future
Marcus Evans Australian CIO Summit 2012
Interoperability
Flickr credit: INTVGene
Gamification
Flickr credit: nan palmero
© 2012 Ross Dawson
17

18. Ross Dawson: Social Media and the Future
Marcus Evans Australian CIO Summit 2012
Commerce
Flickr credit: Jo Jakeman
Interfaces
© 2012 Ross Dawson
18

19. Ross Dawson: Social Media and the Future
Marcus Evans Australian CIO Summit 2012
Global / Local
Image credit: NASA
Battle of the platforms
© 2012 Ross Dawson
19

20. Ross Dawson: Social Media and the Future
Marcus Evans Australian CIO Summit 2012
Organisations
The two layers of organisations…
Standardised Ad-hoc
processes networks
© 2012 Ross Dawson
20

21. Ross Dawson: Social Media and the Future
Marcus Evans Australian CIO Summit 2012
Embedding social into the organisation
The inside is the outside
© 2012 Ross Dawson
21

22. Ross Dawson: Social Media and the Future
Marcus Evans Australian CIO Summit 2012
“No matter who you are,
most of the smartest people
work for someone else.”
Bill Joy, Co-Founder, Sun Microsystems
Flickr credit: Andrew Morrell Photography
© 2012 Ross Dawson
22

23. Ross Dawson: Social Media and the Future
Marcus Evans Australian CIO Summit 2012
Information across boundaries
Capabilities
Flickr credit: reed_flickr
© 2012 Ross Dawson
23

24. Ross Dawson: Social Media and the Future
Marcus Evans Australian CIO Summit 2012
© 2012 Ross Dawson
24

25. Ross Dawson: Social Media and the Future
Marcus Evans Australian CIO Summit 2012
Culture and organisational change
Linking social and CRM
© 2012 Ross Dawson
25

26. Ross Dawson: Social Media and the Future
Marcus Evans Australian CIO Summit 2012
Managing privacy and customer data
Experimentation and iteration
Flickr credit: Idle Type
© 2012 Ross Dawson
26

27. Ross Dawson: Social Media and the Future
Marcus Evans Australian CIO Summit 2012
Governance for transformation
Benefits Risks/ Concerns Risks of NOT
taking action
Productivity and Productivity loss Reduced
efficiency competitiveness
Staff satisfaction and Loss of control Harder to attract
engagement talented staff
Access to information Information reliability Fragmentation of
and processes information
Flexibility in work Systems security Unauthorized use of
technology
Enabling high-performance organisations
© 2012 Ross Dawson
27

28. Ross Dawson: Social Media and the Future
Marcus Evans Australian CIO Summit 2012
Drivers
Timeline
Trends
Organisations
Capabilities
© 2012 Ross Dawson
28