Australian CIO Summit 2012: Social Media and the Future by Ross Dawson

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Australian CIO Summit 2012: Social Media and the Future by Ross Dawson, Futurist, Strategy advisor & Author

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Australian CIO Summit 2012: Social Media and the Future by Ross Dawson

  1. 1. Ross Dawson: Social Media and the FutureMarcus Evans Australian CIO Summit 2012 Social Media and the Future Futurist Strategy advisor Author @rossdawson How we spend our time Source: Nielsen © 2012 Ross Dawson 1
  2. 2. Ross Dawson: Social Media and the FutureMarcus Evans Australian CIO Summit 2012 Taking diverging paths Not keeping pace 30% US economy: Return on Assets 10% -10% -30% -50% Top Quartile Bottom Quartile -70% -90% 1965 1969 1973 1977 1981 1985 1989 1993 1997 2001 2005 2008 Source: The Shift Index, Deloitte Center for the Edge © 2012 Ross Dawson 2
  3. 3. Ross Dawson: Social Media and the FutureMarcus Evans Australian CIO Summit 2012 Drivers Timeline Trends Organisations Capabilities Drivers © 2012 Ross Dawson 3
  4. 4. Ross Dawson: Social Media and the FutureMarcus Evans Australian CIO Summit 2012 Central control Supercomputers in our hands © 2012 Ross Dawson 4
  5. 5. Ross Dawson: Social Media and the FutureMarcus Evans Australian CIO Summit 2012 Wherever you go Mobile Internet – Penetration and Growth 3G Penetration 0% 20% 40% 60% 80% 100% 120% World Japan Australia USA UK Canada 3G Subscription Growth YoY France 3G Penetration Netherlands Germany Brazil Russia China 0% 100% 200% 300% 400% 500% 600% 700% 800% 900% 1000% Source: Morgan Stanley, Informa 3G Subscription Growth YoY Increased expectations © 2012 Ross Dawson 5
  6. 6. Ross Dawson: Social Media and the FutureMarcus Evans Australian CIO Summit 2012 How organisations really work Value from social technologies Source: McKinsey & Co. © 2012 Ross Dawson 6
  7. 7. Ross Dawson: Social Media and the FutureMarcus Evans Australian CIO Summit 2012 Timeline Flickr credit: h.koppdelaney 2000 © 2012 Ross Dawson 7
  8. 8. Ross Dawson: Social Media and the FutureMarcus Evans Australian CIO Summit 2012 2001 2002 © 2012 Ross Dawson 8
  9. 9. Ross Dawson: Social Media and the FutureMarcus Evans Australian CIO Summit 2012 2003 2004 © 2012 Ross Dawson 9
  10. 10. Ross Dawson: Social Media and the FutureMarcus Evans Australian CIO Summit 2012 2005 2006 © 2012 Ross Dawson 10
  11. 11. Ross Dawson: Social Media and the FutureMarcus Evans Australian CIO Summit 2012 2007 2008 © 2012 Ross Dawson 11
  12. 12. Ross Dawson: Social Media and the FutureMarcus Evans Australian CIO Summit 2012 2009 2010 © 2012 Ross Dawson 12
  13. 13. Ross Dawson: Social Media and the FutureMarcus Evans Australian CIO Summit 2012 2011 2012 © 2012 Ross Dawson 13
  14. 14. Ross Dawson: Social Media and the FutureMarcus Evans Australian CIO Summit 2012 Trends Flickr credit: uzi yachin Visual © 2012 Ross Dawson 14
  15. 15. Ross Dawson: Social Media and the FutureMarcus Evans Australian CIO Summit 2012 Video Mobile © 2012 Ross Dawson 15
  16. 16. Ross Dawson: Social Media and the FutureMarcus Evans Australian CIO Summit 2012 Curation Reputation © 2012 Ross Dawson 16
  17. 17. Ross Dawson: Social Media and the FutureMarcus Evans Australian CIO Summit 2012 Interoperability Flickr credit: INTVGene Gamification Flickr credit: nan palmero © 2012 Ross Dawson 17
  18. 18. Ross Dawson: Social Media and the FutureMarcus Evans Australian CIO Summit 2012 Commerce Flickr credit: Jo Jakeman Interfaces © 2012 Ross Dawson 18
  19. 19. Ross Dawson: Social Media and the FutureMarcus Evans Australian CIO Summit 2012 Global / Local Image credit: NASA Battle of the platforms © 2012 Ross Dawson 19
  20. 20. Ross Dawson: Social Media and the FutureMarcus Evans Australian CIO Summit 2012 Organisations The two layers of organisations… Standardised Ad-hoc processes networks © 2012 Ross Dawson 20
  21. 21. Ross Dawson: Social Media and the FutureMarcus Evans Australian CIO Summit 2012 Embedding social into the organisation The inside is the outside © 2012 Ross Dawson 21
  22. 22. Ross Dawson: Social Media and the FutureMarcus Evans Australian CIO Summit 2012 “No matter who you are, most of the smartest people work for someone else.” Bill Joy, Co-Founder, Sun Microsystems Flickr credit: Andrew Morrell Photography © 2012 Ross Dawson 22
  23. 23. Ross Dawson: Social Media and the FutureMarcus Evans Australian CIO Summit 2012 Information across boundaries Capabilities Flickr credit: reed_flickr © 2012 Ross Dawson 23
  24. 24. Ross Dawson: Social Media and the FutureMarcus Evans Australian CIO Summit 2012 © 2012 Ross Dawson 24
  25. 25. Ross Dawson: Social Media and the FutureMarcus Evans Australian CIO Summit 2012 Culture and organisational change Linking social and CRM © 2012 Ross Dawson 25
  26. 26. Ross Dawson: Social Media and the FutureMarcus Evans Australian CIO Summit 2012 Managing privacy and customer data Experimentation and iteration Flickr credit: Idle Type © 2012 Ross Dawson 26
  27. 27. Ross Dawson: Social Media and the FutureMarcus Evans Australian CIO Summit 2012 Governance for transformation Benefits Risks/ Concerns Risks of NOT taking action Productivity and Productivity loss Reduced efficiency competitiveness Staff satisfaction and Loss of control Harder to attract engagement talented staff Access to information Information reliability Fragmentation of and processes information Flexibility in work Systems security Unauthorized use of technology Enabling high-performance organisations © 2012 Ross Dawson 27
  28. 28. Ross Dawson: Social Media and the FutureMarcus Evans Australian CIO Summit 2012 Drivers Timeline Trends Organisations Capabilities © 2012 Ross Dawson 28

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