Search habits history When people search online, they are signalling information about themselves: what they are looking for, when, and in what context. We feed Google our requests and Google tries to be human by analysing our behaviour and feeding back relevant results. Understanding the history of search habits can increase the value of search for your company.

1. Excite, AltaVista,
Lycos, Yahoo
IMPACT
Less
More
PHASE
Limited bandwidth,
processing power
and data base storage
Results given priority and ordered based on link popularity
Google
Page Rank
Search was more targeted but due to lack of content limited to short tail keyword search
People were carful to click on a link due to the time it would take to load therefore tended to look deeper and more carefully at results. Page 10 to 20 of results
HOW PEOPLE’S SEARCH HABITS HAVE EVOLVED
Results based on past search history and habits
More content and better processing power
All Social media and videos listed
Using votes for delivering predictive results
Targeting user intent with semantic search results
Faster and more accurate results, people are less patient and enter more queries rather than go beyond page 5 of results
Google
Dance Ends
Personalised
Search
Universal
Search
Social
Signals
Knowledge Engine
(AKA Hummingbird)
Targeted results means less need to search deeper and go beyond page tow of results
Everything in one place reduces the need to search on separate Social networks. With the rise of mobile we use short tail keywords 2.9 words
In offering predictive results people middle tail keywords words and don’t go beyond page one 3.2 words
People using long-tail and conversational phrases on PC, Mobile and Tablet by typing or voice search 5.6 words
Pre 1995
2003
1998
2005
2007
2010
2013 –Present