9. Is a specialised field. There are jobs online advertising full time SEOers – mainly focused on optimising search results. As large companies recognise the importance of their rankings on the SERPs. (Search Engine Results Page)
10. White hat vs black hat (still works – people still do it because there is a lot of money in this business) This is a white hat presentation.
30. Meta Tags Module Not important for SEO but can control what appears in the SERPs. Important because it may influence the clickthrough rate from SERPs to your website. (Surfing Psychology – scanning SERPs)
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34. Usually a balance of target keywords. 3-5% target keyword density in content.
35. Watch how you use html tags: strong, em, h1, h2, h3, alt and title tags
![Who Am I? ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)