To develop new services for customers, the SBB (Swiss Federal Railways) makes use of partnerships with startup enterprises. The SBB identifies trends and observes in what direction the market moves. Especially in the area of digital channels the SBB recognizes a lot of potential to develop new and attractive services. The focus lies thereby on topics such as digital commerce, big data, interactive media and new forms of mobility. On this basis the SBB develops new services and products along the chain of mobility of our approximately 4 million customers. www.sbb.ch/startup