1. Developing a Social Media Policy
Manish Mandhyan, CRCM, CAMS

2. For starters...
• Blogs, social networks, and Twitter
are communication tools - your
approach to a social media strategy
should ensure integration with your
existing communications policy
• If you think you do not need a social
media strategy, think again!

3. Benefits of Embracing Social Media
• Increasing brand recognition, sales, search
engine optimization (SEO), web traffic,
customer satisfaction, and revenue.
• Rapid feedback and insight from customers
• Organizations are able to monitor the market,
their competition and their customers -
resulting in proactive adjustments to strategies,
products and services

4. Risks to consider
• Risks of using social media as a business tool to
communicate with customers
• Risks of employee access to social media sites
while on corporate network
• Exposure of corporate network to insecure
applications
• Malicious use of social media information by
outsiders

5. Six Factors: Consider before
implementing a Social Media Policy
Trust:
Culture:
Employees should be trusted
Foster a corporate culture of
to communicate with
openness.
customers
Training: Transparency:
Option of training about how Transparency and
to blog, review legal issues authentication are key
Comments:
Accuracy: Expectations of what is
Check facts a!owed should be clearly
communicated

6. Elements of Social Media
Policy
• Personal Use in the Workplace • Standard disclaimers if identifying the
employer
• Whether it is allowed
• The dangers of posting too much
personal information
• The nondisclosure/posting of
business-related content
• Business Use
• The discussion of workplace-related
• Whether it is allowed
topics
• Inappropriate sites, content or • The process to gain approval for use
conversations
• The scope of topics or information
permitted to flow through this
• Personal Use Outside the Workplace
channel
• The nondisclosure/posting of
• Disallowed activities (installation of
business-related content
applications, games, etc(

7. Best Practices
Create at least t wo policies as Use existing human Include the legal
follows: resources and department in the
1. One policy that sets communications policies process but don’t let
expectations and provides and develop new them drive the effort;
boundaries for all employees, guidelines with the help and partner with the
including any relevant of employees using social employee
limitations or ideas for the media communications
personal use of social media department
2. Operational guidelines for
employees working in social
media as part of their job
Provide hyperlinks in Consider, define and Build your policies around
your social media policy clearly communicate to job performance, not
to all relevant policies employees what fuzzy concerns about
and relevant contacts, information is productivity. If your
such as email addresses appropriate or employees are checking
of staff who handle inappropriate to disclose; Facebook at work, they
press releases Use of trademarks, logos, are also checking work
etc. email after dinner or at
odd hours of the day.

8. References
• www.socialmediagovernance.com
• Social Media: Business Benefits and Security,
Governance and Assurance Perspectives, An
ISACA Emerging Technology White Paper.
www.isaca.org/socialmedia
• A Corporate Guide for Social Media - http://
www.forbes.com/2009/06/30/social-media-
guidelines-inte!igent-technology-orei!y.html

9. About
Manish Mandhyan is a Senior Manager Compliance with Hanagrove India Pvt. Ltd. (www.hanagrove.com). He is a
Certified Regulatory Compliance Manager (CRCM) and a Certified Anti-Money Laundering Specialist (CAMS). He
specializes in providing risk management consulting to financial institutions, primarily in the US regulatory
framework.
Prior to Hanagrove, Manish has worked in the compliance departments of some global financial institutions like ABN
AMRO (now Royal Bank of Scotland) and HSBC. At ABN AMRO, he was instrumental in setting up a centralized AML
investigation unit at their offshore center in India. He has an in-depth knowledge and hands-on experience in helping
organizations improve their risk management processes, while assisting the business improve their cost and time arbitrage.
Manish holds a Bachelor's in Computer Science from the Florida Institute of Technology and a Juris Doctor
from the John Marshall Law School.
More info:
http://manishmandhyan.wordpress.com
http://compliancesocialmedia.wordpress.com
http://www.slideshare.net/ManishMandhyan
http://in.linkedin.com/in/manishmandhyan
http://www.twitter.com/ManishMandhyan
http://www.wikihow.com/User:ManishMandhyan