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Kodak Presentation Marketing Experience Belgrade
 

Kodak Presentation Marketing Experience Belgrade

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How to formulate the right Social Media Strategy and Guidelines to get support from your CEO’s and top executives.

How to formulate the right Social Media Strategy and Guidelines to get support from your CEO’s and top executives.

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    Kodak Presentation Marketing Experience Belgrade Kodak Presentation Marketing Experience Belgrade Presentation Transcript

    • How to formulate the right Social MediaStrategy and Guidelines to get support fromyour CEO’s and top executives. Madlen Nicolaus Social Media Manager EAMER Twitter: @madleeeen, @Kodak_DE, @Kodak_UK Kodaks Social Media Channels: www.kodak.com/go/followUs
    • 2
    • It‘s all aboutSHARING.! 3
    • 300,000 4
    • LISTEN 5
    • 6
    • Over 35 Kodak Social Media contributors in 20 countries 7
    • EMPLOYEE ENGAGEMENT 8
    • Social Media – RULES OF ENGAGEMENT1.  Live the Kodak Values2.  Be yourself – and be transparent3.  Protect confidential information and relationships4.  Speak the truth5.  Keep your cool6.  Stay timely7.  Be careful with personal information8.  Don’t be fooled9.  Disable dangerous privileges10. Heed security warning and pop ups 9
    • That three letter word ROI
    • How Social Media can help achieve your BUSINESS GOALS.
    • 1. Brand Recognition
    • 13
    • 2. Brand Loyalty and Evangelists
    • 16
    • INFLUENCER ENGAGEMENT – The four E’s  Engage  Educate  Excite  Evangelize 17
    • 3. Sales – Coupons and Promotions
    • KODAK Momentum | 2010
    • 4. Customer Service Resolved Issues
    • KODAK Momentum | 2010
    • 5. R&D – Polls andGathering Insights
    • Product Feedback & Name Crowd Sourcing Zi6 Zi8 PlaySport PlayTouch Customer feedback Customers Customer feedback suggested product name KODAK Momentum | 2010
    • 6. Generating Leads
    • 26
    • VALUE ADDED CONTENT – Tools/Whitepapers 27
    • 7. Content Creation – Fan Interaction
    • 29
    • Chief Listener
    • SOCIAL ANALYTICS @KodakThe collection, analysis and presentation of social media data tomeasure, optimize and recalibrate marketing programs and initiatives.• ROMI: Use social metrics to measure campaign success• Tracking: Measure conversation via social channel• Lead Gen: monitoring social channels for sales opportunities
    • SOCIAL ANALYTICS – Metrics REACH How far and wide our message has spread? ENGAGEMENT How many people reacted to our messages? INFLUENCE What is the reach and engagement of our ambassadors? IMPACT Did we accomplish what we set out to do? 32
    • SOCIAL ANALYTICS – Monitoring Tools 33
    • SOCIAL ANALYTICS – Campaign Dashboard Owned Media Performance Conversation Management Topic, Volume, Sentiment
    • SOCIAL ANALYTICS – Monthly Dashboard
    • What is your RETURN ON IGNORING?www.kodak.com/go/followus Social Media Mobile