Branch Out withRelationship Recruiting<br />Michelle SpellerbergSenior Director, Brand Management and Emerging MediaPerson...
Sweden is e-Ready<br />*Sources: 1) Economist Intelligence Unit, Digital economy rankings 2010; 2) ComScore MediaMetrix, J...
The Digital Economy is Here<br />22%<br />1 in every 4.5 minutes online is spent on social media1<br />Internet traffic ha...
Job Seeker Social Media Usage in Sweden<br />35% use social media at least once a day<br />Source: 2010 Personified Social...
Relationships<br />
The Candidate Experience<br />The candidate experience impacts the brand – beyond just that person<br />Ask yourself: How ...
What Job Seekers Want<br />46% want to see jobs<br />Source: 2010 Personified Social Media  Survey<br />
The Community Effect – Social Advocacy<br />Jason’s friends see he liked the page<br />Automatic Post to Friends’ Walls<br...
Getting Started: Think Values<br />Humanism<br />Trust<br />Transparency<br />Authenticity<br />Engagement<br />
Social Media Recruitment Strategy<br />
Your Online Profile<br />User/Profile/Account Name<br />Logos and Photos<br />Information<br />Keywords & Phrases<br />Hum...
Recruitment Marketing Strategy<br />Strengthen corporate brand influence <br />Deepen relationships with talent – active a...
Handling the Negative<br /><ul><li>Timely, Human, Transparent, Accurate, and Positive
57% agreethey are less likely to apply for a job if there are negative posts from other users</li></ul>Source: 2010 Person...
Accentuating The Positive<br /><ul><li>Recognize Users
58%  are more likely to apply for a job if there are positive posts from other users</li></ul>Source: 2010 Personified Soc...
Segmentation: Avande Sweden<br />
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Relationship Recruiting: How to use social media to recruit in Sweden

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A presentation on social media and recruiting in Sweden given to companies recruiting candidates at the Career Days career fair (http://www.careerdays.nu) in Stockholm in September 2010.

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Relationship Recruiting: How to use social media to recruit in Sweden

  1. 1. Branch Out withRelationship Recruiting<br />Michelle SpellerbergSenior Director, Brand Management and Emerging MediaPersonified<br />Division of CareerBuilder<br />
  2. 2. Sweden is e-Ready<br />*Sources: 1) Economist Intelligence Unit, Digital economy rankings 2010; 2) ComScore MediaMetrix, June 2010<br />
  3. 3. The Digital Economy is Here<br />22%<br />1 in every 4.5 minutes online is spent on social media1<br />Internet traffic has increased by 2/3 in one year2<br />Swedish Internet users spend an average of 29 hours online per month3<br />Social media users access networks via their mobile4, 5<br />66%<br />#8<br />1.8B<br />*Sources: 1) NielsenWire, June 2010; 2) Cisco Cisco, Visual networking index: 2009-2014; 3) 2010 Personified Social Media Survey 4) Morgan Stanley Research 2009 5) ComScore Global 2010<br />
  4. 4. Job Seeker Social Media Usage in Sweden<br />35% use social media at least once a day<br />Source: 2010 Personified Social Media Survey of Swedish Job Seekers<br />
  5. 5. Relationships<br />
  6. 6. The Candidate Experience<br />The candidate experience impacts the brand – beyond just that person<br />Ask yourself: How can I help my candidates find the information they seek about my company?<br />VERSUS<br />
  7. 7. What Job Seekers Want<br />46% want to see jobs<br />Source: 2010 Personified Social Media Survey<br />
  8. 8. The Community Effect – Social Advocacy<br />Jason’s friends see he liked the page<br />Automatic Post to Friends’ Walls<br />Jason “likes” A Company Page<br />Fact: The average Facebook user has 150 friends on the site<br />Jason’s 150 Friends see the post and could like the Company page, too<br />Thousands of friends see the post and could become fans<br />Source: Facebook, Sept. 2009<br />
  9. 9. Getting Started: Think Values<br />Humanism<br />Trust<br />Transparency<br />Authenticity<br />Engagement<br />
  10. 10. Social Media Recruitment Strategy<br />
  11. 11. Your Online Profile<br />User/Profile/Account Name<br />Logos and Photos<br />Information<br />Keywords & Phrases<br />Humanism<br />Multimedia<br />
  12. 12. Recruitment Marketing Strategy<br />Strengthen corporate brand influence <br />Deepen relationships with talent – active and passive job seekers<br />Strengthen credibility <br />Improve positive brand sentiment<br />Create brand advocates<br />Build a talent community<br />
  13. 13. Handling the Negative<br /><ul><li>Timely, Human, Transparent, Accurate, and Positive
  14. 14. 57% agreethey are less likely to apply for a job if there are negative posts from other users</li></ul>Source: 2010 Personified Social Media Survey<br />
  15. 15. Accentuating The Positive<br /><ul><li>Recognize Users
  16. 16. 58% are more likely to apply for a job if there are positive posts from other users</li></ul>Source: 2010 Personified Social Media Survey<br />
  17. 17. Segmentation: Avande Sweden<br />
  18. 18.
  19. 19.
  20. 20. More Information<br />Michelle Spellerberg<br />Sr. Director of Emerging Media<br />Email: Michelle.Spellerberg@Personified.com<br />Twitter: @mspellerberg or @personi<br />LinkedIn: www.linkedin.com/in/michellespellerberg<br />Connect with Personified<br />Facebook: www.facebook.com/Personified<br />Twitter: @personifiedllc<br />LinkedIn: www.linkedin.com/companies/personified<br />

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