More Related Content More from Jon Quinton (10) E-Commerce SEO - Avoiding Pitfalls7. @jonquinton1
AND THIS:
If your link profile is full of links
like these, you need to learn
how to analyse your profile
13. @jonquinton1
Non-Brand News
Brand
Landing Pages
Conferences
Organic
Search
Shopping
Meetups Events PPC
Interviews
Press
Traffic Email Targeted Campaigns
PR Stunts
Print Social Deals and Offers
Advertising
Editorial Competitions
Ego Bait
15. Want to know what content
might work well on social?
http://birdsongdtt.com/
birdsong
22. @jonquinton1
CUSTOM VARIABLES – STOCK INFO
Dynamically add:
_gaq.push(['_trackEvent','Out of stock items','Samsung Series 7 Chronos 15.6 Touchscreen Laptop Silver','1099',true]);"
24. PAGE VALUE VS. TRAFFIC AND SEARCH VOLUME
Category Main Term Search Volume Rank Page Value
/gibson-guitars/ gibson guitars 22200 11 $1.60
/strings/ guitar strings 18100 8 $4.95
/fender-guitars/ fender guitars 14800 18 $2.10
/acoustic-guitars/ acoustic guitars 4400 12 $0.50
/electric-guitars/ electric guitars 3600 13 $1.50
/guitar-amps/ guitar amps 2900 17 $0.70
/bass-guitars/ bass guitars 2900 18 $1.25
/sheet-music/ guitar sheet music 2900 3 $3.80
/accessories/ guitar accessories 2400 11 $2.10
/guitar-cases/ guitar cases 1900 6 $1.90
/effects/ guitar effects pedals 1000 10 $1.90
/bass-amps/ bass amps 1000 12 $0.10
/marshall-amps/ marshall amplifiers 880 10 $0.11
/fender-amps/ fender amplifiers 480 9 $0.15
/acoustic-bass-guitars/ acoustic bass guitars 170 21 $0.00
/practice-amps/ practice amps 58 13 $0.00
/starter-kits/ guitar starter kits 22 7 $2.50
Using revenue metrics makes
‘SEO’ data instantly more
powerful
27. Match keyword data with crawl
data to find keywords not yet
=COUNTIF(Sheet4!$A$1:$A$2,"*"&B3&"*") being targeted
32. @jonquinton1
ARE YOU MAKING LIFE HARD FOR GOOGLEBOT?
Quick check – how does the size
of your site check out with the
number of discovered URLs?
33. @jonquinton1
UNDERSTAND HOW CRAWL BUDGET IS BEING SPENT
Parameter URLS vs. Clean URLs Total Crawl Budget Wastage:
39%
43%
57%
61%
Use log-file data to identify
where you might be losing
valuable crawl budget
41. @jonquinton1
• http://birdsongdtt.com/
• http://www.opensiteexplorer.org/
• http://majesticseo.com/
• http://www.screamingfrog.co.uk/seo-
spider/
42. THANK YOU
Jon Quinton, SEOgadget
@jonquinton1
Blog: seogadget.co.uk
Email: jon@seogadget.co.uk