Recent research seems to suggest that documenting your content marketing strategy could contribute to its success as some B2B businesses have found out.

1. How Documentation Helps
Content Marketing
Tulsa, Oklahoma
Call Now: 1-800-670-2809
Website: www.viralseoservices.com
MOS SEO Services
PROFESSIONAL SEO COMPANY

2. The aforementioned infograph depicts all the elements involved in content
marketing. None of these aspects would be effective, though, without
effective documentation.
Documenting your strategy could be the secret to making your content
marketing more effective. This is the point brought out by the Content
Marketing Institute in its latest research on B2B content marketing. While
93% of B2B owners consider this as an integral element of their digital
marketing, not many document the steps they take.
www.viralseoservices.com

3. v
The importance of documentation was revealed in the aforementioned
research by the Content Marketing Institute which stated that of the B2B
business owners surveyed, 60% of those who documented their strategy
were sure of its effectiveness, while only 32% of B2B owners who did not
have a documented strategy were sure of its effectiveness. Only 35% of
the surveyed business owners had a documented strategy through. Clearly,
the factor that contributes to success can be argued to be documentation.
ADVANTAGES OF A DOCUMENTED STRATEGY
Now how does having a documented or formal strategy help?
Effective Planning and Clearly Set Goals
Goals Plan Calendar
Produce
PublishEngage
Measure
First of all, it helps you to think through and plan everything, including the
finer details. While documenting, you can consider every opportunity and
every problem that could possibly occur which could help you plan better.
Better planning would obviously ensure the loose ends are tied and the
faults ironed out.
www.viralseoservices.com

4. Another vital advantage of documentation is that it helps you to clearly set
goals. And if you don’t achieve those goals you can hold yourself
accountable. This makes you more driven to success and keeps you from
losing track. You won’t easily get off course with a formal, documented
plan. With an informal plan though, there are possibilities for you to stray
from your core strategy.
Efficient Tracking and Communication
A documented strategy can also be tracked effectively. A content marketing
campaign needs to be tracked to ensure efficiency. Sometimes you’ll have
to make adjustments when the need arises. A documented strategy can
help you do that without losing track. You can also clearly identify the areas
that need to be changed.
A documented plan can also help communicate your goals and ideals to
someone else who may have to take over from you in carrying out the
marketing for B2B. You can also bring in other staff from your company to
help with some areas of the strategy.
HOW TO DOCUMENT YOUR STRATEGY
Small businesses don’t need to engineer elaborate documentation, but
they need a few critical points that must be absolutely included for the
strategy to be successful.
www.viralseoservices.com

5. Identifying Business Goals and Challenges
It is important to include the business goals you wish to attain with your
strategy. You must also document the challenges you expect to crop up
and those you are already fighting.
Understanding your Brand and Target Audience
Next, you need to define what your brand is about, what it stands for and
how you wish people to perceive it. Then you must identify who your
target audience is and how you wish to engage them. In connection with
this you need to figure out the content distribution channels that you plan
to utilize, the social media platforms that you wish to prioritize, etc.
Budget and Overall Business Model
Most importantly, you must document how you intend to set apart your
budget for the strategy. How will you allocate it to the distribution
channels? This is where you need to decide whether you will do content
marketing in-house or outsource. Finally, you need to document how your
strategy would fit into your overall business model.
With these points clearly defined, it is harder for you to go wrong or lose
track with the marketing strategy for your B2B business.
www.viralseoservices.com