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Golden Gate University
                         SF Remodel Project - Phase 7: Master Planning & Programming 06.25.12
Conceptual Organizational Models, Survey, and Benchmarking




• Conceptual Organization Model Workshop, part II

• GGU Survey 1 Initial Findings

• Preliminary Benchmarking Report

• Administrative updates
  • No meeting next week, July 2
  • July 9 meeting will include a progress report and new content for Objectives 4-6




                                                                                        proprietary and confidential

  Golden Gate University SF Remodel Project - Phase 7: Master Planning & Programming   MKTHINK               2
Conceptual Organizational Model: Option 1
                                                                                                                              Layers of Activity
Opportunities
• Noisy and quiet activities naturally separated
• Collocating activities with natural “buzz”
   creates pulse and energy for culture and
   community, boosting the identity of the
   University at large                                                  Instruction
• Schools have distinct identities for student-                                                Instruction
   facing and staff activities
• Faculty are collocated with
  colleagues from their                                Instruction
  school while being                                                                Relaxation
                                                                                                                Quiet/
                                Administration                          Relaxatio
  proximate to faculty from                                                                                  Scheduled
                                                                                   SGA
  other schools; a central                                                                      Casual                   LAW
                                                                                 Lounge                         Study LIBRARY Book Storage
  faculty lounge provides                                                                       Study
  opportunities for                                      Learning Learning       Gathering(loud, informal)
  collaboration among all                        Library Support Support Interaction                              Book
                                                                   Services                     Front-
  faculty
                                                  Staff    Staff               Dining (Café)                    Browsing
                                                                                                facing
• Adjacent faculty offices                                                        Books         Student
                                     UNIVERSITY                         Casual tore            Services
  allow easy                           LIBRARY          Book                                                      Library
                                                                         Study
  accommodation of shifting                           Browsing      (loud, informal) Informal         Back-of-     Staff
                                                                                     “Drop-In”          House                    LAW
  head counts                                                                         Meeting          Student                 SCHOOL
                                                            Quiet/                                     Services
• Law School has distinct
  space                                                   Scheduled
                                                                                                                Law
                                     Book Storage            Study                       Formal                 Hub      Faculty
                                                                                            “Scheduled”                            Activitie
                                                                                              Meetings          AGENO
                                                                                                                 Hub                  s
                                                                         Tax
                                                                         Hub    Accounting               U.G.               Faculty
                                                                                   Hub    PLUS           Hub
                                                                                           Hub                              Activitie
                                                           Faculty                                                             s
                                                                                                                Faculty
                                                           Activitie     Faculty                                Activitie
                                                                                         Faculty
                                                                         Activitie      Activities
                                                                                                     Faculty         SCHOOLS
                                                                            s                        Lounge
Challenges
 • Slightly less identification with schools and programs
                                                                                                                                               proprietary and confidential

   Golden Gate University SF Remodel Project - Phase 7: Master Planning & Programming                                                      MKTHINK                  3
Conceptual Organizational Model: Option 2
                                   Law School                                                                    School Focus
                     Book
                    Storage           Staff                                        AGENO               Opportunities
                                     Activitie                                School of Business        • School identity prioritized
                                                       Faculty
                                                      Activities                                        • Central social/service hub creates
                    Quiet/                                                                                community and encourages informal
                  Scheduled         Gathering                                                             interaction
                    Study            Meeting                               Gathering Staff
                                                                                                        • Shared academic quarter promotes
                                   (includes SBA)                           Meeting Activitie             efficient use of space
                                                                                                        • Autonomy for schools to create unique
 Academic Quarter                     Social & Service Hub                                                atmospheres for faculty, staff, and
                                                                                                          interaction activities
               Quiet/                                  Student
  Book       Scheduled               Casual                                                             • Distinct space for the Law School
 Storage                                              Services
               Study               Study (loud,
                                     informal)
                                                     SGA
                                                    Lounge                          Faculty
 Library &   Learning                                                                                  Challenges
                                                                                   Activities
 Learning
             Support                       Gathering Book                                               • Less identification with the University at
  Support                                                                                                 large
   Staff     Services                      Interaction Store
                                                                                                        • Potential for redundancies in some
                                                                                                          space spaces
                                   Student             Relaxation                Undergraduate          • Reduced ability to accommodate
                                                                                   Programs               faculty / staff growth
                                   Services
     Instruction
                                                                                 Gathering Staff
                                            School of                             Meeting Activities
                                       Tax and Accounting                                              Student Services in the Hub could
                                                                                                       include:
                                                                                        Faculty
                                                                                       Activities        •Accounts Payable
                                                        Gathering                                        •Alumni Services
                                                         Meeting                                         •Financial Aid
                                                                                        PLUS             •International Admissions & Advising
                                  Faculty                                                                 Services
                                                                                 Gathering Staff
     University                  Activities                                       Meeting Activities
                                                                                                         •Office of Student Affairs
    Administratio                                         Staff                                          •Wellness
                                                         Activitie                                       •Counseling
                                                                                        Faculty
                                                                                       Activities
                                                                                                                              proprietary and confidential

  Golden Gate University SF Remodel Project - Phase 7: Master Planning & Programming                                       MKTHINK                 4
Qualitative Investigation: GGU Survey 1 Initial Findings
                                                                                     Overview



        Near-term timeline for survey interpretation & future engagement
          • 7/23: Deeper dive into GGU Survey 1 findings
          • August: Based on Survey 1 results, generate Survey 2
          • Mid-September: GGU Survey 2 launch


        GGU Survey 2: Potential Content Areas
          • Office inventory & utilization patterns
          • Classrooms preferences & pedagogical approaches
          • Computer labs
          • Deeper dive into student feedback


        Communication Strategies
          • Inform GGU community of Master Planning & Programming project
               scope – discuss timing and delivery approach
                                                                                       proprietary and confidential


Golden Gate University SF Remodel Project - Phase 7: Master Planning & Programming    MKTHINK               5
GGU Student Survey Responses
                                                                                                           Demographics Overview


School/Department Affiliation                                      International/Domestic                                   In Person/Online Program

    Undergraduate Programs
               4%                                                                                                                           Online
   School of Taxation                                                         International Student                                           7%
                                                                                                             Combination of online and in person program
         11%                                                                           22%
                     School of Business                                                                                          27%
                            36%


School of Law
    33%
                                                               Domestic Student                                                               In Person
            School of Accounting                                    78%                                                                          66%
                    16%




                                Full-time/Part-time                                             Undergraduate/Graduate


                                                                                                      Undergraduate
                                                                                                          10%
                                                   Part-time
                                                     34%



                            Full-time
                              66%
                                                                                                               Graduate
                                                                                                                                                N = 213
                                                                                                                 90%

                                                                                                                                        proprietary and confidential


Golden Gate University SF Remodel Project - Phase 7: Master Planning & Programming                                                   MKTHINK                 6
GGU Faculty/Staff Survey Responses
                                                                                                           Demographics Overview




                Primary Affiliation                               School/Department Affiliation                              Length of Affiliation

                                                                          Undergraduate Programs
                                                                                   4%                                                   Less than 1 year
               Part-Time Staff
                           Full-Time Faculty                                   School of Taxation                                             14%
                     9%
                                  19%                                                 2%
                                                                              School of Accounting               10 years or more
                                                                                      3%                               30%
                                                                                      Ageno School of Business                                        1 – 2 years
                                                                                                 19%                                                     11%
                                    Adjunct Faculty            Other*
                                         11%                    47%

                                                                                                                                                      2 – 4 years
                                                                                                                   8 – 10 years                          13%
         Full-Time Staff                                                                                                9%
               61%                                                                      School of Law                     6 – 8 years   4 – 6 years
                                                                                            25%                               8%           16%




                                                                  *Response rates from other departments
                                                                  had an equal distribution of 0.5%-6.6%




                                                                                                                                                N = 196

                                                                                                                                        proprietary and confidential


Golden Gate University SF Remodel Project - Phase 7: Master Planning & Programming                                                  MKTHINK                  7
GGU Student Survey Responses
                                                                What do you typically do when you are on campus?




                            Attend classes                                                             92%

  Use various aspects of Student Services                   23%

               Work with my study groups                                33%

                                     Study                                                 73%

                         Meet with Faculty                20%

       Engage in extra curricular activities        14%

                                        Eat                               36%

                                               0%                 25%                50%         75%              100%




                                                                                                                      N = 213

                                                                                                              proprietary and confidential


Golden Gate University SF Remodel Project - Phase 7: Master Planning & Programming                           MKTHINK               8
GGU Student Survey Responses
                                                               How frequently do you study in the GGU Libraries?




                                                                                                                 N = 213

                                                                                                         proprietary and confidential


Golden Gate University SF Remodel Project - Phase 7: Master Planning & Programming                      MKTHINK               9
GGU Student Survey Responses
                                                                        Top 3 Restaurants, Businesses, & Outdoor Spaces
 Do you frequent any restaurants, businesses, or outdoor spaces within close proximity to GGU?



                                                           Portico Restaurant                                                       10%




                                        Restaurants
   No
                                                                      Neetos                                     7%
  36%


                                                                     Chipotle                               7%
                           Yes
                           64%                                                  0%        3%     5%                   8%                  10%




                                                                   Walgreens                                          32%
                                        Businesses




                                                                    7 Eleven         6%



                                                                 Chase Bank          6%


                                                                                0%        10%    20%              30%                     40%
                                        Outdoor Spaces




                                                         Chase Building Plaza                                                    14%



                                                         536 Mission entrance                          9%



                                                         Yerba Buena Gardens                           9%

    N = 213                                                                     0%        4%     8%               11%                     15%


                                                                                                                             proprietary and confidential


Golden Gate University SF Remodel Project - Phase 7: Master Planning & Programming                                          MKTHINK              10
GGU Faculty/Staff Survey Responses
                                                                              Top 3 Restaurants, Businesses, & Outdoor Spaces
 Do you frequent any restaurants, businesses, or outdoor spaces within close proximity to GGU?



                                                                           Chipotle                                               13%




                                        Restaurants
       No
      21%
                                                                         Starbucks                                10%



                                                                      Peet's Coffee                         7%


                                                                                      0%             3%    7%      10%                  13%
                       Yes
                       79%

                                                                         Walgreens                                  32%
                                        Businesses




                                                                      Patrick & Co.             6%



                                                               Alexander Book Co.          4%


                                                                                      0%             10%   20%     30%                  40%
                                        Outdoor Spaces




                                                         555 Mission rooftop garden                                             17%



                                                              Yerba Buena Gardens                                 14%



                                                              Chase Building Plaza                          10%

    N = 196                                                                           0%             5%    9%      14%                  18%


                                                                                                                           proprietary and confidential


Golden Gate University SF Remodel Project - Phase 7: Master Planning & Programming                                        MKTHINK              11
GGU Student Survey Responses
                                                           What are your top 3 most frequented places at GGU?




                       Library                                                                                               28%

                  classrooms                                          12%

      6th floor student lounge                                10%

                  Law Library                                 9%

              Café, 40 Jessie                    6%

              elevator lobbies                  5%

                          NA               2%

   Room 4218 Computer Lab                  2%

              student lounge               2%

                   Bookstore           2%

      5th floor elevator lobby        1%

              Plaza courtyard         1%

                          >3*                                                                  18%

                                 0%                      8%                          15%                         23%                    30%


                                                                                                                                           N = 213
                                                                                *less than 3 respondents for other choices
                                                                                                                                   proprietary and confidential


Golden Gate University SF Remodel Project - Phase 7: Master Planning & Programming                                           MKTHINK                   12
GGU Faculty/Staff Survey Responses
                                                           What are your top 3 most frequented places at GGU?




                      Office                                                                                   30%

                  cube/desk                          6%

                  GGU Café                          6%

                 classrooms                    4%

                     Library               4%

                Law Library               3%

             Plaza courtyard              3%

            elevator lobbies         2%

              ASOB Offices       2%

                         NA      2%

   Room 4218 Computer Lab        2%

           University Library    2%

                         >3*                                                                                                 36%

                                0%                        10%                        20%                         30%                     40%


                                                                                                                                            N = 196
                                                                                *less than 3 respondents for other choices
                                                                                                                                    proprietary and confidential


Golden Gate University SF Remodel Project - Phase 7: Master Planning & Programming                                                 MKTHINK              13
GGU Student Survey Responses
                                                                         In what type of space do you work most effectively?




                                              Totally quiet in a private space (e.g., carrels)                                    27%

                  Totally quiet in a community-oriented space (e.g., reading room, library)                                                         33%

Some ambient noise in a private space (e.g., cubicle, playing music in your private space)                        19%

    Some ambient noise in a small group space (e.g., elevator lobbies, tables in hallways)                  12%

                     Buzzing noise and action in a community-oriented space (e.g., Café)              4%

                                                                                       Other          5%

                                                                                                 0%        10%          20%                   30%




                                                                                                                                       N = 213

                                                                                                                               proprietary and confidential


  Golden Gate University SF Remodel Project - Phase 7: Master Planning & Programming                                          MKTHINK               14
GGU Faculty/Staff Survey Responses
                                                                         In what type of space do you work most effectively?




                                               Totally quiet in a private space (e.g., office)                                                               61%

              Totally quiet in a community-oriented space (e.g., conference room, library)                 8%

Some ambient noise in a private space (e.g., cubicle, playing music in your private space)                            28%

    Some ambient noise in a small group space (e.g., elevator lobbies, tables in hallways) 2%

                     Buzzing noise and action in a community-oriented space (e.g., Café)1%

                                                                                       Other          5%

                                                                                                 0%             18%         35%                   53%




                                                                                                                                           N = 196

                                                                                                                                   proprietary and confidential


  Golden Gate University SF Remodel Project - Phase 7: Master Planning & Programming                                              MKTHINK               15
GGU Student Survey Responses
                                                        What work space amenities are most important to you?




                                                                                                              N = 213

                                                                                                      proprietary and confidential


Golden Gate University SF Remodel Project - Phase 7: Master Planning & Programming                  MKTHINK               16
GGU Faculty/Staff Survey Responses
                                                        What work space amenities are most important to you?




                                                                                           Qualitative additions
                                                                                             •   Restrooms
                                                                                             •   Air circulation
                                                                                             •   Soundproofing
                                                                                             •   Security




                                                                                                                 N = 196

                                                                                                         proprietary and confidential


Golden Gate University SF Remodel Project - Phase 7: Master Planning & Programming                    MKTHINK                17
GGU Student Survey Responses
                                                 When you are on campus, where do you source your food?




                         The Café                              14%

             Bring food from home                                                          28%

 Student Lounge vending machines                      10%

  Walk to a restaurant near campus                                                                     40%

                            Other              7%

                                     0%                       13%                    25%         38%                         50%




                                                                                                                      N = 213

                                                                                                              proprietary and confidential


Golden Gate University SF Remodel Project - Phase 7: Master Planning & Programming                           MKTHINK               18
GGU Faculty/Staff Survey Responses
                                                   When you are on campus, where do you source your food?




                         The Café             7%

             Bring food from home                                                          38%

 Student Lounge vending machines 1%

  Walk to a restaurant near campus                                                                 45%

                            Other                   9%

                                     0%                       13%                    25%    38%                   50%




                                                                                                           N = 196

                                                                                                   proprietary and confidential


Golden Gate University SF Remodel Project - Phase 7: Master Planning & Programming                MKTHINK               19
GGU Faculty/Staff Survey Responses
                                                                         Where do you typically eat while on campus?




                    At my desk                                                                              60%

                      The Café          3%

               Local restaurant                    11%

           Staff/Faculty lounge               8%

                       Outside               6%

      Student lounge (6th floor)   2%

                          Other                    10%

                                   0%                        18%                     35%              53%                         70%




                                                                                                                      N = 196

                                                                                                              proprietary and confidential


Golden Gate University SF Remodel Project - Phase 7: Master Planning & Programming                          MKTHINK               20
GGU Faculty/Staff Survey Responses
                                                                   How frequently do you use a conference room?




                                         Daily                        9%

                        Several times per week                                                                   35%

                            One time per week                                          18%

                                      Monthly                                                21%

                                 Almost never                                        17%

                                                 0%                        10%               20%     30%                            40%




                                                                                                                   N = 196

                                                                                                           proprietary and confidential


Golden Gate University SF Remodel Project - Phase 7: Master Planning & Programming                     MKTHINK                 21
GGU Faculty/Staff Survey Responses
                                                                              For what purposes do you use a conference room?




                                      Formally scheduled meetings                                                                     87%

                                              Impromptu meetings                                                  55%

                                                   Conference calls                             31%

                                                      Social events                            30%

Confidential meetings (e.g., interviews, reviews, students meetings)                                     44%

                                                              Other           13%

                                                                       0%                23%                45%                68%           90%




                                                                •      Large work surface; production area for work projects




                                                                                                                                              N = 196

                                                                                                                                      proprietary and confidential


       Golden Gate University SF Remodel Project - Phase 7: Master Planning & Programming                                            MKTHINK              22
GGU Faculty/Staff Survey Responses
                    What is the total number of people you typically meet with in a conference
                                                                                        room?




                                 1–2                                                 15%

                                 3–5                                                                        35%

                                 6–9                                                                            36%

                               10 – 15                           9%

                            15 or more           4%

                                         0%                           10%                  20%   30%                             40%




                                                                                                                N = 196

                                                                                                        proprietary and confidential


Golden Gate University SF Remodel Project - Phase 7: Master Planning & Programming                     MKTHINK              23
Qualitative Investigation: GGU Survey 1
                                                           Additional Questions: Results Forthcoming (Late July)



    • What time did you typically arrive at/leave GGU?
    • What is your primary mode of transportation to and from campus?
    • Where are you typically coming from/going to when you arrive on/leave campus?
    • What space on campus allows you to be the most productive while learning/
        working?
    • When moving between floors, which path do you take most often?
    • How often do you frequent the outdoor plaza patio?
    • Students: With which student group(s) are you affiliated?
    • Students: Do you use a locker at GGU?
    • Faculty/Staff: What additions and/or changes to existing spaces on campus would
        allow you to improve your productivity and overall effectiveness?




                                                                                                         proprietary and confidential


Golden Gate University SF Remodel Project - Phase 7: Master Planning & Programming                      MKTHINK              24

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6/25/12 Future COM Round 2 & Survey Findings

  • 1. Golden Gate University SF Remodel Project - Phase 7: Master Planning & Programming 06.25.12
  • 2. Conceptual Organizational Models, Survey, and Benchmarking • Conceptual Organization Model Workshop, part II • GGU Survey 1 Initial Findings • Preliminary Benchmarking Report • Administrative updates • No meeting next week, July 2 • July 9 meeting will include a progress report and new content for Objectives 4-6 proprietary and confidential Golden Gate University SF Remodel Project - Phase 7: Master Planning & Programming MKTHINK 2
  • 3. Conceptual Organizational Model: Option 1 Layers of Activity Opportunities • Noisy and quiet activities naturally separated • Collocating activities with natural “buzz” creates pulse and energy for culture and community, boosting the identity of the University at large Instruction • Schools have distinct identities for student- Instruction facing and staff activities • Faculty are collocated with colleagues from their Instruction school while being Relaxation Quiet/ Administration Relaxatio proximate to faculty from Scheduled SGA other schools; a central Casual LAW Lounge Study LIBRARY Book Storage faculty lounge provides Study opportunities for Learning Learning Gathering(loud, informal) collaboration among all Library Support Support Interaction Book Services Front- faculty Staff Staff Dining (Café) Browsing facing • Adjacent faculty offices Books Student UNIVERSITY Casual tore Services allow easy LIBRARY Book Library Study accommodation of shifting Browsing (loud, informal) Informal Back-of- Staff “Drop-In” House LAW head counts Meeting Student SCHOOL Quiet/ Services • Law School has distinct space Scheduled Law Book Storage Study Formal Hub Faculty “Scheduled” Activitie Meetings AGENO Hub s Tax Hub Accounting U.G. Faculty Hub PLUS Hub Hub Activitie Faculty s Faculty Activitie Faculty Activitie Faculty Activitie Activities Faculty SCHOOLS s Lounge Challenges • Slightly less identification with schools and programs proprietary and confidential Golden Gate University SF Remodel Project - Phase 7: Master Planning & Programming MKTHINK 3
  • 4. Conceptual Organizational Model: Option 2 Law School School Focus Book Storage Staff AGENO Opportunities Activitie School of Business • School identity prioritized Faculty Activities • Central social/service hub creates Quiet/ community and encourages informal Scheduled Gathering interaction Study Meeting Gathering Staff • Shared academic quarter promotes (includes SBA) Meeting Activitie efficient use of space • Autonomy for schools to create unique Academic Quarter Social & Service Hub atmospheres for faculty, staff, and interaction activities Quiet/ Student Book Scheduled Casual • Distinct space for the Law School Storage Services Study Study (loud, informal) SGA Lounge Faculty Library & Learning Challenges Activities Learning Support Gathering Book • Less identification with the University at Support large Staff Services Interaction Store • Potential for redundancies in some space spaces Student Relaxation Undergraduate • Reduced ability to accommodate Programs faculty / staff growth Services Instruction Gathering Staff School of Meeting Activities Tax and Accounting Student Services in the Hub could include: Faculty Activities •Accounts Payable Gathering •Alumni Services Meeting •Financial Aid PLUS •International Admissions & Advising Faculty Services Gathering Staff University Activities Meeting Activities •Office of Student Affairs Administratio Staff •Wellness Activitie •Counseling Faculty Activities proprietary and confidential Golden Gate University SF Remodel Project - Phase 7: Master Planning & Programming MKTHINK 4
  • 5. Qualitative Investigation: GGU Survey 1 Initial Findings Overview Near-term timeline for survey interpretation & future engagement • 7/23: Deeper dive into GGU Survey 1 findings • August: Based on Survey 1 results, generate Survey 2 • Mid-September: GGU Survey 2 launch GGU Survey 2: Potential Content Areas • Office inventory & utilization patterns • Classrooms preferences & pedagogical approaches • Computer labs • Deeper dive into student feedback Communication Strategies • Inform GGU community of Master Planning & Programming project scope – discuss timing and delivery approach proprietary and confidential Golden Gate University SF Remodel Project - Phase 7: Master Planning & Programming MKTHINK 5
  • 6. GGU Student Survey Responses Demographics Overview School/Department Affiliation International/Domestic In Person/Online Program Undergraduate Programs 4% Online School of Taxation International Student 7% Combination of online and in person program 11% 22% School of Business 27% 36% School of Law 33% Domestic Student In Person School of Accounting 78% 66% 16% Full-time/Part-time Undergraduate/Graduate Undergraduate 10% Part-time 34% Full-time 66% Graduate N = 213 90% proprietary and confidential Golden Gate University SF Remodel Project - Phase 7: Master Planning & Programming MKTHINK 6
  • 7. GGU Faculty/Staff Survey Responses Demographics Overview Primary Affiliation School/Department Affiliation Length of Affiliation Undergraduate Programs 4% Less than 1 year Part-Time Staff Full-Time Faculty School of Taxation 14% 9% 19% 2% School of Accounting 10 years or more 3% 30% Ageno School of Business 1 – 2 years 19% 11% Adjunct Faculty Other* 11% 47% 2 – 4 years 8 – 10 years 13% Full-Time Staff 9% 61% School of Law 6 – 8 years 4 – 6 years 25% 8% 16% *Response rates from other departments had an equal distribution of 0.5%-6.6% N = 196 proprietary and confidential Golden Gate University SF Remodel Project - Phase 7: Master Planning & Programming MKTHINK 7
  • 8. GGU Student Survey Responses What do you typically do when you are on campus? Attend classes 92% Use various aspects of Student Services 23% Work with my study groups 33% Study 73% Meet with Faculty 20% Engage in extra curricular activities 14% Eat 36% 0% 25% 50% 75% 100% N = 213 proprietary and confidential Golden Gate University SF Remodel Project - Phase 7: Master Planning & Programming MKTHINK 8
  • 9. GGU Student Survey Responses How frequently do you study in the GGU Libraries? N = 213 proprietary and confidential Golden Gate University SF Remodel Project - Phase 7: Master Planning & Programming MKTHINK 9
  • 10. GGU Student Survey Responses Top 3 Restaurants, Businesses, & Outdoor Spaces Do you frequent any restaurants, businesses, or outdoor spaces within close proximity to GGU? Portico Restaurant 10% Restaurants No Neetos 7% 36% Chipotle 7% Yes 64% 0% 3% 5% 8% 10% Walgreens 32% Businesses 7 Eleven 6% Chase Bank 6% 0% 10% 20% 30% 40% Outdoor Spaces Chase Building Plaza 14% 536 Mission entrance 9% Yerba Buena Gardens 9% N = 213 0% 4% 8% 11% 15% proprietary and confidential Golden Gate University SF Remodel Project - Phase 7: Master Planning & Programming MKTHINK 10
  • 11. GGU Faculty/Staff Survey Responses Top 3 Restaurants, Businesses, & Outdoor Spaces Do you frequent any restaurants, businesses, or outdoor spaces within close proximity to GGU? Chipotle 13% Restaurants No 21% Starbucks 10% Peet's Coffee 7% 0% 3% 7% 10% 13% Yes 79% Walgreens 32% Businesses Patrick & Co. 6% Alexander Book Co. 4% 0% 10% 20% 30% 40% Outdoor Spaces 555 Mission rooftop garden 17% Yerba Buena Gardens 14% Chase Building Plaza 10% N = 196 0% 5% 9% 14% 18% proprietary and confidential Golden Gate University SF Remodel Project - Phase 7: Master Planning & Programming MKTHINK 11
  • 12. GGU Student Survey Responses What are your top 3 most frequented places at GGU? Library 28% classrooms 12% 6th floor student lounge 10% Law Library 9% Café, 40 Jessie 6% elevator lobbies 5% NA 2% Room 4218 Computer Lab 2% student lounge 2% Bookstore 2% 5th floor elevator lobby 1% Plaza courtyard 1% >3* 18% 0% 8% 15% 23% 30% N = 213 *less than 3 respondents for other choices proprietary and confidential Golden Gate University SF Remodel Project - Phase 7: Master Planning & Programming MKTHINK 12
  • 13. GGU Faculty/Staff Survey Responses What are your top 3 most frequented places at GGU? Office 30% cube/desk 6% GGU Café 6% classrooms 4% Library 4% Law Library 3% Plaza courtyard 3% elevator lobbies 2% ASOB Offices 2% NA 2% Room 4218 Computer Lab 2% University Library 2% >3* 36% 0% 10% 20% 30% 40% N = 196 *less than 3 respondents for other choices proprietary and confidential Golden Gate University SF Remodel Project - Phase 7: Master Planning & Programming MKTHINK 13
  • 14. GGU Student Survey Responses In what type of space do you work most effectively? Totally quiet in a private space (e.g., carrels) 27% Totally quiet in a community-oriented space (e.g., reading room, library) 33% Some ambient noise in a private space (e.g., cubicle, playing music in your private space) 19% Some ambient noise in a small group space (e.g., elevator lobbies, tables in hallways) 12% Buzzing noise and action in a community-oriented space (e.g., Café) 4% Other 5% 0% 10% 20% 30% N = 213 proprietary and confidential Golden Gate University SF Remodel Project - Phase 7: Master Planning & Programming MKTHINK 14
  • 15. GGU Faculty/Staff Survey Responses In what type of space do you work most effectively? Totally quiet in a private space (e.g., office) 61% Totally quiet in a community-oriented space (e.g., conference room, library) 8% Some ambient noise in a private space (e.g., cubicle, playing music in your private space) 28% Some ambient noise in a small group space (e.g., elevator lobbies, tables in hallways) 2% Buzzing noise and action in a community-oriented space (e.g., Café)1% Other 5% 0% 18% 35% 53% N = 196 proprietary and confidential Golden Gate University SF Remodel Project - Phase 7: Master Planning & Programming MKTHINK 15
  • 16. GGU Student Survey Responses What work space amenities are most important to you? N = 213 proprietary and confidential Golden Gate University SF Remodel Project - Phase 7: Master Planning & Programming MKTHINK 16
  • 17. GGU Faculty/Staff Survey Responses What work space amenities are most important to you? Qualitative additions • Restrooms • Air circulation • Soundproofing • Security N = 196 proprietary and confidential Golden Gate University SF Remodel Project - Phase 7: Master Planning & Programming MKTHINK 17
  • 18. GGU Student Survey Responses When you are on campus, where do you source your food? The Café 14% Bring food from home 28% Student Lounge vending machines 10% Walk to a restaurant near campus 40% Other 7% 0% 13% 25% 38% 50% N = 213 proprietary and confidential Golden Gate University SF Remodel Project - Phase 7: Master Planning & Programming MKTHINK 18
  • 19. GGU Faculty/Staff Survey Responses When you are on campus, where do you source your food? The Café 7% Bring food from home 38% Student Lounge vending machines 1% Walk to a restaurant near campus 45% Other 9% 0% 13% 25% 38% 50% N = 196 proprietary and confidential Golden Gate University SF Remodel Project - Phase 7: Master Planning & Programming MKTHINK 19
  • 20. GGU Faculty/Staff Survey Responses Where do you typically eat while on campus? At my desk 60% The Café 3% Local restaurant 11% Staff/Faculty lounge 8% Outside 6% Student lounge (6th floor) 2% Other 10% 0% 18% 35% 53% 70% N = 196 proprietary and confidential Golden Gate University SF Remodel Project - Phase 7: Master Planning & Programming MKTHINK 20
  • 21. GGU Faculty/Staff Survey Responses How frequently do you use a conference room? Daily 9% Several times per week 35% One time per week 18% Monthly 21% Almost never 17% 0% 10% 20% 30% 40% N = 196 proprietary and confidential Golden Gate University SF Remodel Project - Phase 7: Master Planning & Programming MKTHINK 21
  • 22. GGU Faculty/Staff Survey Responses For what purposes do you use a conference room? Formally scheduled meetings 87% Impromptu meetings 55% Conference calls 31% Social events 30% Confidential meetings (e.g., interviews, reviews, students meetings) 44% Other 13% 0% 23% 45% 68% 90% • Large work surface; production area for work projects N = 196 proprietary and confidential Golden Gate University SF Remodel Project - Phase 7: Master Planning & Programming MKTHINK 22
  • 23. GGU Faculty/Staff Survey Responses What is the total number of people you typically meet with in a conference room? 1–2 15% 3–5 35% 6–9 36% 10 – 15 9% 15 or more 4% 0% 10% 20% 30% 40% N = 196 proprietary and confidential Golden Gate University SF Remodel Project - Phase 7: Master Planning & Programming MKTHINK 23
  • 24. Qualitative Investigation: GGU Survey 1 Additional Questions: Results Forthcoming (Late July) • What time did you typically arrive at/leave GGU? • What is your primary mode of transportation to and from campus? • Where are you typically coming from/going to when you arrive on/leave campus? • What space on campus allows you to be the most productive while learning/ working? • When moving between floors, which path do you take most often? • How often do you frequent the outdoor plaza patio? • Students: With which student group(s) are you affiliated? • Students: Do you use a locker at GGU? • Faculty/Staff: What additions and/or changes to existing spaces on campus would allow you to improve your productivity and overall effectiveness? proprietary and confidential Golden Gate University SF Remodel Project - Phase 7: Master Planning & Programming MKTHINK 24

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  25. Benchmarking the structure and performance of GGU reveals it’s niche in a larger system of educational options for prospective Business and Law students. GGU has a number of qualities that allow it to stand out among a field of its peers, and can be used to build its profile as a unique and rewarding institution. The following metrics represent the current standing of several GGU programs as they compare to a selection of similar offerings at other Universities, and can be used as a baseline from which to grow in deliberate ways in the future.\n
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