1. Golden Gate University
SF Remodel Project - Phase 7: Master Planning & Programming 06.25.12
2. Conceptual Organizational Models, Survey, and Benchmarking
• Conceptual Organization Model Workshop, part II
• GGU Survey 1 Initial Findings
• Preliminary Benchmarking Report
• Administrative updates
• No meeting next week, July 2
• July 9 meeting will include a progress report and new content for Objectives 4-6
proprietary and confidential
Golden Gate University SF Remodel Project - Phase 7: Master Planning & Programming MKTHINK 2
3. Conceptual Organizational Model: Option 1
Layers of Activity
Opportunities
• Noisy and quiet activities naturally separated
• Collocating activities with natural “buzz”
creates pulse and energy for culture and
community, boosting the identity of the
University at large Instruction
• Schools have distinct identities for student- Instruction
facing and staff activities
• Faculty are collocated with
colleagues from their Instruction
school while being Relaxation
Quiet/
Administration Relaxatio
proximate to faculty from Scheduled
SGA
other schools; a central Casual LAW
Lounge Study LIBRARY Book Storage
faculty lounge provides Study
opportunities for Learning Learning Gathering(loud, informal)
collaboration among all Library Support Support Interaction Book
Services Front-
faculty
Staff Staff Dining (Café) Browsing
facing
• Adjacent faculty offices Books Student
UNIVERSITY Casual tore Services
allow easy LIBRARY Book Library
Study
accommodation of shifting Browsing (loud, informal) Informal Back-of- Staff
“Drop-In” House LAW
head counts Meeting Student SCHOOL
Quiet/ Services
• Law School has distinct
space Scheduled
Law
Book Storage Study Formal Hub Faculty
“Scheduled” Activitie
Meetings AGENO
Hub s
Tax
Hub Accounting U.G. Faculty
Hub PLUS Hub
Hub Activitie
Faculty s
Faculty
Activitie Faculty Activitie
Faculty
Activitie Activities
Faculty SCHOOLS
s Lounge
Challenges
• Slightly less identification with schools and programs
proprietary and confidential
Golden Gate University SF Remodel Project - Phase 7: Master Planning & Programming MKTHINK 3
4. Conceptual Organizational Model: Option 2
Law School School Focus
Book
Storage Staff AGENO Opportunities
Activitie School of Business • School identity prioritized
Faculty
Activities • Central social/service hub creates
Quiet/ community and encourages informal
Scheduled Gathering interaction
Study Meeting Gathering Staff
• Shared academic quarter promotes
(includes SBA) Meeting Activitie efficient use of space
• Autonomy for schools to create unique
Academic Quarter Social & Service Hub atmospheres for faculty, staff, and
interaction activities
Quiet/ Student
Book Scheduled Casual • Distinct space for the Law School
Storage Services
Study Study (loud,
informal)
SGA
Lounge Faculty
Library & Learning Challenges
Activities
Learning
Support Gathering Book • Less identification with the University at
Support large
Staff Services Interaction Store
• Potential for redundancies in some
space spaces
Student Relaxation Undergraduate • Reduced ability to accommodate
Programs faculty / staff growth
Services
Instruction
Gathering Staff
School of Meeting Activities
Tax and Accounting Student Services in the Hub could
include:
Faculty
Activities •Accounts Payable
Gathering •Alumni Services
Meeting •Financial Aid
PLUS •International Admissions & Advising
Faculty Services
Gathering Staff
University Activities Meeting Activities
•Office of Student Affairs
Administratio Staff •Wellness
Activitie •Counseling
Faculty
Activities
proprietary and confidential
Golden Gate University SF Remodel Project - Phase 7: Master Planning & Programming MKTHINK 4
5. Qualitative Investigation: GGU Survey 1 Initial Findings
Overview
Near-term timeline for survey interpretation & future engagement
• 7/23: Deeper dive into GGU Survey 1 findings
• August: Based on Survey 1 results, generate Survey 2
• Mid-September: GGU Survey 2 launch
GGU Survey 2: Potential Content Areas
• Office inventory & utilization patterns
• Classrooms preferences & pedagogical approaches
• Computer labs
• Deeper dive into student feedback
Communication Strategies
• Inform GGU community of Master Planning & Programming project
scope – discuss timing and delivery approach
proprietary and confidential
Golden Gate University SF Remodel Project - Phase 7: Master Planning & Programming MKTHINK 5
6. GGU Student Survey Responses
Demographics Overview
School/Department Affiliation International/Domestic In Person/Online Program
Undergraduate Programs
4% Online
School of Taxation International Student 7%
Combination of online and in person program
11% 22%
School of Business 27%
36%
School of Law
33%
Domestic Student In Person
School of Accounting 78% 66%
16%
Full-time/Part-time Undergraduate/Graduate
Undergraduate
10%
Part-time
34%
Full-time
66%
Graduate
N = 213
90%
proprietary and confidential
Golden Gate University SF Remodel Project - Phase 7: Master Planning & Programming MKTHINK 6
7. GGU Faculty/Staff Survey Responses
Demographics Overview
Primary Affiliation School/Department Affiliation Length of Affiliation
Undergraduate Programs
4% Less than 1 year
Part-Time Staff
Full-Time Faculty School of Taxation 14%
9%
19% 2%
School of Accounting 10 years or more
3% 30%
Ageno School of Business 1 – 2 years
19% 11%
Adjunct Faculty Other*
11% 47%
2 – 4 years
8 – 10 years 13%
Full-Time Staff 9%
61% School of Law 6 – 8 years 4 – 6 years
25% 8% 16%
*Response rates from other departments
had an equal distribution of 0.5%-6.6%
N = 196
proprietary and confidential
Golden Gate University SF Remodel Project - Phase 7: Master Planning & Programming MKTHINK 7
8. GGU Student Survey Responses
What do you typically do when you are on campus?
Attend classes 92%
Use various aspects of Student Services 23%
Work with my study groups 33%
Study 73%
Meet with Faculty 20%
Engage in extra curricular activities 14%
Eat 36%
0% 25% 50% 75% 100%
N = 213
proprietary and confidential
Golden Gate University SF Remodel Project - Phase 7: Master Planning & Programming MKTHINK 8
9. GGU Student Survey Responses
How frequently do you study in the GGU Libraries?
N = 213
proprietary and confidential
Golden Gate University SF Remodel Project - Phase 7: Master Planning & Programming MKTHINK 9
10. GGU Student Survey Responses
Top 3 Restaurants, Businesses, & Outdoor Spaces
Do you frequent any restaurants, businesses, or outdoor spaces within close proximity to GGU?
Portico Restaurant 10%
Restaurants
No
Neetos 7%
36%
Chipotle 7%
Yes
64% 0% 3% 5% 8% 10%
Walgreens 32%
Businesses
7 Eleven 6%
Chase Bank 6%
0% 10% 20% 30% 40%
Outdoor Spaces
Chase Building Plaza 14%
536 Mission entrance 9%
Yerba Buena Gardens 9%
N = 213 0% 4% 8% 11% 15%
proprietary and confidential
Golden Gate University SF Remodel Project - Phase 7: Master Planning & Programming MKTHINK 10
11. GGU Faculty/Staff Survey Responses
Top 3 Restaurants, Businesses, & Outdoor Spaces
Do you frequent any restaurants, businesses, or outdoor spaces within close proximity to GGU?
Chipotle 13%
Restaurants
No
21%
Starbucks 10%
Peet's Coffee 7%
0% 3% 7% 10% 13%
Yes
79%
Walgreens 32%
Businesses
Patrick & Co. 6%
Alexander Book Co. 4%
0% 10% 20% 30% 40%
Outdoor Spaces
555 Mission rooftop garden 17%
Yerba Buena Gardens 14%
Chase Building Plaza 10%
N = 196 0% 5% 9% 14% 18%
proprietary and confidential
Golden Gate University SF Remodel Project - Phase 7: Master Planning & Programming MKTHINK 11
12. GGU Student Survey Responses
What are your top 3 most frequented places at GGU?
Library 28%
classrooms 12%
6th floor student lounge 10%
Law Library 9%
Café, 40 Jessie 6%
elevator lobbies 5%
NA 2%
Room 4218 Computer Lab 2%
student lounge 2%
Bookstore 2%
5th floor elevator lobby 1%
Plaza courtyard 1%
>3* 18%
0% 8% 15% 23% 30%
N = 213
*less than 3 respondents for other choices
proprietary and confidential
Golden Gate University SF Remodel Project - Phase 7: Master Planning & Programming MKTHINK 12
13. GGU Faculty/Staff Survey Responses
What are your top 3 most frequented places at GGU?
Office 30%
cube/desk 6%
GGU Café 6%
classrooms 4%
Library 4%
Law Library 3%
Plaza courtyard 3%
elevator lobbies 2%
ASOB Offices 2%
NA 2%
Room 4218 Computer Lab 2%
University Library 2%
>3* 36%
0% 10% 20% 30% 40%
N = 196
*less than 3 respondents for other choices
proprietary and confidential
Golden Gate University SF Remodel Project - Phase 7: Master Planning & Programming MKTHINK 13
14. GGU Student Survey Responses
In what type of space do you work most effectively?
Totally quiet in a private space (e.g., carrels) 27%
Totally quiet in a community-oriented space (e.g., reading room, library) 33%
Some ambient noise in a private space (e.g., cubicle, playing music in your private space) 19%
Some ambient noise in a small group space (e.g., elevator lobbies, tables in hallways) 12%
Buzzing noise and action in a community-oriented space (e.g., Café) 4%
Other 5%
0% 10% 20% 30%
N = 213
proprietary and confidential
Golden Gate University SF Remodel Project - Phase 7: Master Planning & Programming MKTHINK 14
15. GGU Faculty/Staff Survey Responses
In what type of space do you work most effectively?
Totally quiet in a private space (e.g., office) 61%
Totally quiet in a community-oriented space (e.g., conference room, library) 8%
Some ambient noise in a private space (e.g., cubicle, playing music in your private space) 28%
Some ambient noise in a small group space (e.g., elevator lobbies, tables in hallways) 2%
Buzzing noise and action in a community-oriented space (e.g., Café)1%
Other 5%
0% 18% 35% 53%
N = 196
proprietary and confidential
Golden Gate University SF Remodel Project - Phase 7: Master Planning & Programming MKTHINK 15
16. GGU Student Survey Responses
What work space amenities are most important to you?
N = 213
proprietary and confidential
Golden Gate University SF Remodel Project - Phase 7: Master Planning & Programming MKTHINK 16
17. GGU Faculty/Staff Survey Responses
What work space amenities are most important to you?
Qualitative additions
• Restrooms
• Air circulation
• Soundproofing
• Security
N = 196
proprietary and confidential
Golden Gate University SF Remodel Project - Phase 7: Master Planning & Programming MKTHINK 17
18. GGU Student Survey Responses
When you are on campus, where do you source your food?
The Café 14%
Bring food from home 28%
Student Lounge vending machines 10%
Walk to a restaurant near campus 40%
Other 7%
0% 13% 25% 38% 50%
N = 213
proprietary and confidential
Golden Gate University SF Remodel Project - Phase 7: Master Planning & Programming MKTHINK 18
19. GGU Faculty/Staff Survey Responses
When you are on campus, where do you source your food?
The Café 7%
Bring food from home 38%
Student Lounge vending machines 1%
Walk to a restaurant near campus 45%
Other 9%
0% 13% 25% 38% 50%
N = 196
proprietary and confidential
Golden Gate University SF Remodel Project - Phase 7: Master Planning & Programming MKTHINK 19
20. GGU Faculty/Staff Survey Responses
Where do you typically eat while on campus?
At my desk 60%
The Café 3%
Local restaurant 11%
Staff/Faculty lounge 8%
Outside 6%
Student lounge (6th floor) 2%
Other 10%
0% 18% 35% 53% 70%
N = 196
proprietary and confidential
Golden Gate University SF Remodel Project - Phase 7: Master Planning & Programming MKTHINK 20
21. GGU Faculty/Staff Survey Responses
How frequently do you use a conference room?
Daily 9%
Several times per week 35%
One time per week 18%
Monthly 21%
Almost never 17%
0% 10% 20% 30% 40%
N = 196
proprietary and confidential
Golden Gate University SF Remodel Project - Phase 7: Master Planning & Programming MKTHINK 21
22. GGU Faculty/Staff Survey Responses
For what purposes do you use a conference room?
Formally scheduled meetings 87%
Impromptu meetings 55%
Conference calls 31%
Social events 30%
Confidential meetings (e.g., interviews, reviews, students meetings) 44%
Other 13%
0% 23% 45% 68% 90%
• Large work surface; production area for work projects
N = 196
proprietary and confidential
Golden Gate University SF Remodel Project - Phase 7: Master Planning & Programming MKTHINK 22
23. GGU Faculty/Staff Survey Responses
What is the total number of people you typically meet with in a conference
room?
1–2 15%
3–5 35%
6–9 36%
10 – 15 9%
15 or more 4%
0% 10% 20% 30% 40%
N = 196
proprietary and confidential
Golden Gate University SF Remodel Project - Phase 7: Master Planning & Programming MKTHINK 23
24. Qualitative Investigation: GGU Survey 1
Additional Questions: Results Forthcoming (Late July)
• What time did you typically arrive at/leave GGU?
• What is your primary mode of transportation to and from campus?
• Where are you typically coming from/going to when you arrive on/leave campus?
• What space on campus allows you to be the most productive while learning/
working?
• When moving between floors, which path do you take most often?
• How often do you frequent the outdoor plaza patio?
• Students: With which student group(s) are you affiliated?
• Students: Do you use a locker at GGU?
• Faculty/Staff: What additions and/or changes to existing spaces on campus would
allow you to improve your productivity and overall effectiveness?
proprietary and confidential
Golden Gate University SF Remodel Project - Phase 7: Master Planning & Programming MKTHINK 24
Editor's Notes
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Benchmarking the structure and performance of GGU reveals it’s niche in a larger system of educational options for prospective Business and Law students. GGU has a number of qualities that allow it to stand out among a field of its peers, and can be used to build its profile as a unique and rewarding institution. The following metrics represent the current standing of several GGU programs as they compare to a selection of similar offerings at other Universities, and can be used as a baseline from which to grow in deliberate ways in the future.\n