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1400617 Experience Design Meeting 2

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1400617 Experience Design Meeting 2

  1. 1. Experience Design Development Golden Gate University Summer 2014 Meeting 2: June 17, 2014
  2. 2. Golden Gate University Digital Signage Programming Experience Design Development 1:30 Review project schedule / progress 1:35 Review Kick-Off meeting notes 1:45 Review DRAFT Guiding Principles 2:00 Develop 3 additional Personas 2:15 Journey Mapping Workshop 2:55 Next Steps 2 Kick-Off Meeting Agenda
  3. 3. Golden Gate University Digital Signage Programming Process Overview 3 June DecemberJuly August September October November Experience Design Guiding Principles & Boundaries Requirements Document Draft Pricing Vendor Selection & Final Pricing Specification, Testing, & Procurement Delivery & Installation January we are here Committee Responsibility Business Services & Facility Responsibility Content Development Content Development
  4. 4. Golden Gate University Digital Signage Programming Our Meeting Schedule 4 • June 3: Kick-Off Meeting & Persona / Experience Design Workshop • June 17: Guiding Principles & Boundaries Review and Journey Mapping Workshop • July 22: Requirements Document Draft • August 5: Requirements Document Refinement • August 19: Final Requirements Document Edits & Draft Pricing
  5. 5. Golden Gate University Digital Signage Programming DRAFT Guiding Principles page 1 5 CONTENT shall / shall be… • Clear, direct, relevant, and quick • Warm, welcoming, and “human” • Consistent with the GGU brand and the overall university aesthetic: clean, professional, up-to-date, alive • Integrated across platforms, especially mobile • Promote student and employee engagement, instill pride in GGU, and represent GGU’s vision and legacy • Consider user needs (e.g. ESL) and incorporate visual cues / icons where possible +++++ • When required, selected signs may be interactive to engage the user and provide an additional layer of personalized information; these must be easy to use
  6. 6. Golden Gate University Digital Signage Programming DRAFT Guiding Principles page 2 6 FUNCTIONS • Primary, secondary, and tertiary functions for each sign shall be defined from the following choices: • Way finding • Internal news / deadlines / calendar • Promotion (of GGU related courses, events, activities) / information • Events advertisement • Education • Brand / identity / pride • Emergency preparedness • News • Entertainment • Advertisement (money generating) (?) • Other !TYPES and LOCATIONS • A set of physical signage types / designs shall be specified • Signage types and locations must align with each sign’s function(s) and content • Mounting shall be elegant and thoughtful
  7. 7. Golden Gate University Digital Signage Programming Additional Personas Development 7 INTERNATIONAL STUDENT DETAILS: Name: Ming Type of Student: Business Student Degree Program: Doctor of Business Administration Special Interest: Micro finance Age: Personality: DESCRIPTION: Ming is a very driven student from Beijing, China. While she has a working knowledge of English, she is still shy about speaking during class and giving presentations. Therefore, she is enrolled in the GGU PLUS (Preparation in Language and University Studies) program. NEED TO KNOW:
  8. 8. Golden Gate University Digital Signage Programming Additional Personas Development 8 POTENTIAL STUDENT DETAILS: Name: Jonas Type of Student: Business and Law Degree Program: MBA/JD Special Interest: Corporate Law DESCRIPTION: Jonas moved to San Francisco from Minnesota a few years ago and has recently arrived at a professional focus and clear educational pathway. He is looking at joint MBA / JD programs in the Bay Area that will prepare him for work at the intersection of law, technology, and entrepreneurship. NEEDS:
  9. 9. Golden Gate University Digital Signage Programming Additional Personas Development 9 UNDERGRADUATE STUDENT DETAILS: Name: Heather Type of Student: Business Student Degree Program: Bachelor of Science Special Interest: Accounting & Auditing Age: Personality: DESCRIPTION: A mother of three, Heather is returning to school in her mid-30’s to complete her undergraduate education. Her facility with highly detailed numercial work has led her to pursue this degree, and she is very excited! Now that her youngest is in school, she has more time to devote to her own persuits. At the same time, she is nervous about her academic performance. NEEDS (TO):

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