A Totally Positive Look atthe State of the Industry   … and where the big    opportunities lie
Mike Masnick
Motivational
A Totally Positive Look atthe State of the Industry   … and where the big    opportunities lie
Key Ideas
Amazing
Sky Is Rising
Not Falling
The Industry…
Growing
Not Shrinking
More Content
Than Ever Before
More Access
Than Ever Before
More Opportunity
Than Ever Before
Good
Very, Very Good
That Said…
There Is Still
Challenge
Challenge
Established Players
Convince
A Totally Positive Look atthe State of the Industry   … and where the big    opportunities lie
Challenge
Marketing Challenge
Be Met
More
Open
Human
Most Of All…
Awesome
Recall
2009
CwF = Connect with Fans
RtB = Reason to Buy
CwF + RtB = $$$$
(Still True)
15 Minute Presentation
280 Slides
Reward
Come Back
Rather Than…
15 Minute Presentation
Only
10 Minute Presentation
And…
“Can you make it as   entertaining”
Challenge
Still
280 Slides
10 Minutes
Entertaining
Forgive Me
Speak Fast
Now…
A Totally Positive Look atthe State of the Industry    … and where the big     opportunities lie
Research Report
Today
Comprehensive Survey
State
Global
Entertainment Industry
Contrary
(Psssst!)
Doom & Gloom
Celebrating
Amazing
Sky Is Rising
Not Falling
The Industry…
Growing
Not Shrinking
More Content
Than Ever Before
More Access
Than Ever Before
More Opportunity
Than Ever Before
Tom Silverman
Here’s the thing…
Entire Past Decade
Doom & Gloom
Actuality
Better
66% Growth
Sky Is Not Falling
Sky Was Never Falling
Now…
Wait a second…
We’ve all seen…
Lived It
Answer
Record Industry
Music Industry
Music Industry       ≠Record Industry
Elsewhere
Concerts
Merchandise
Licensing
Sponsorship
And Remember
But Also…
Amount
Music
Exploded
Argue
Quality?
No Question
Easier
Create
Record
Distribute
Promote
Monetize
Growing
Opportunity
What You Have:
Consumers?
Wonderful
Abundance
More
Content
Choices
Ways
Experience
Renaissance
Musicians?
Easier
Create
Record
Distribute
Promote
But…
Challenge
Much MoreCompetition
Even As
The Content
Growing
Faster
Challenge
Marketing
Some People…
Legal
Educational
Technological
But…
When You Look
A Marketing Challenge
To Capture Customers
Highly Competitive      Market
But How?
CwF + RtB = $$$$
Examples
Case Studies
Louis CK
Comedian
Marketing Challenge
Open
Human
Awesome
Open HumanAwesome
Interesting
DRM-Free
Low Price
$5
Direct
By Itself…
None Of That
Stands Out
What Did…
Stand Out
Open HumanAwesome
Open, Human
Didn’t Scold
Didn’t Threaten
Didn’t Demand
Treated Fans
As Fans
He Trusted
Human
Open
Transparent
12 Days
> $1 Million
Open
Human
Can’t Forget
Awesome
Awesome
Nothing Works
Marketing
Awesome
Awesome
Amazing
Sky Is Rising
Not Falling
The Industry…
Growing
Not Shrinking
More Content
Than Ever Before
More Access
Than Ever Before
More Opportunity
Than Ever Before
Challenge
Open
Human
Most Of All…
Awesome
Thank You…
Awesome
techdirt.com/skyisrising
mike@floor64.com   @mmasnick
techdirt.com/skyisrising
Mike Masnick: A Totally Positive Look at the State of the Industry - midem Visionary Monday 2012
Mike Masnick: A Totally Positive Look at the State of the Industry - midem Visionary Monday 2012
Mike Masnick: A Totally Positive Look at the State of the Industry - midem Visionary Monday 2012
Mike Masnick: A Totally Positive Look at the State of the Industry - midem Visionary Monday 2012
Mike Masnick: A Totally Positive Look at the State of the Industry - midem Visionary Monday 2012
Mike Masnick: A Totally Positive Look at the State of the Industry - midem Visionary Monday 2012
Mike Masnick: A Totally Positive Look at the State of the Industry - midem Visionary Monday 2012
Mike Masnick: A Totally Positive Look at the State of the Industry - midem Visionary Monday 2012
Mike Masnick: A Totally Positive Look at the State of the Industry - midem Visionary Monday 2012
Mike Masnick: A Totally Positive Look at the State of the Industry - midem Visionary Monday 2012
Mike Masnick: A Totally Positive Look at the State of the Industry - midem Visionary Monday 2012
Mike Masnick: A Totally Positive Look at the State of the Industry - midem Visionary Monday 2012
Mike Masnick: A Totally Positive Look at the State of the Industry - midem Visionary Monday 2012
Mike Masnick: A Totally Positive Look at the State of the Industry - midem Visionary Monday 2012
Mike Masnick: A Totally Positive Look at the State of the Industry - midem Visionary Monday 2012
Mike Masnick: A Totally Positive Look at the State of the Industry - midem Visionary Monday 2012
Mike Masnick: A Totally Positive Look at the State of the Industry - midem Visionary Monday 2012
Mike Masnick: A Totally Positive Look at the State of the Industry - midem Visionary Monday 2012
Mike Masnick: A Totally Positive Look at the State of the Industry - midem Visionary Monday 2012
Mike Masnick: A Totally Positive Look at the State of the Industry - midem Visionary Monday 2012
Mike Masnick: A Totally Positive Look at the State of the Industry - midem Visionary Monday 2012
Mike Masnick: A Totally Positive Look at the State of the Industry - midem Visionary Monday 2012
Mike Masnick: A Totally Positive Look at the State of the Industry - midem Visionary Monday 2012
Mike Masnick: A Totally Positive Look at the State of the Industry - midem Visionary Monday 2012
Mike Masnick: A Totally Positive Look at the State of the Industry - midem Visionary Monday 2012
Mike Masnick: A Totally Positive Look at the State of the Industry - midem Visionary Monday 2012
Mike Masnick: A Totally Positive Look at the State of the Industry - midem Visionary Monday 2012
Mike Masnick: A Totally Positive Look at the State of the Industry - midem Visionary Monday 2012
Mike Masnick: A Totally Positive Look at the State of the Industry - midem Visionary Monday 2012
Mike Masnick: A Totally Positive Look at the State of the Industry - midem Visionary Monday 2012
Mike Masnick: A Totally Positive Look at the State of the Industry - midem Visionary Monday 2012
Mike Masnick: A Totally Positive Look at the State of the Industry - midem Visionary Monday 2012
Mike Masnick: A Totally Positive Look at the State of the Industry - midem Visionary Monday 2012
Mike Masnick: A Totally Positive Look at the State of the Industry - midem Visionary Monday 2012
Mike Masnick: A Totally Positive Look at the State of the Industry - midem Visionary Monday 2012
Mike Masnick: A Totally Positive Look at the State of the Industry - midem Visionary Monday 2012
Mike Masnick: A Totally Positive Look at the State of the Industry - midem Visionary Monday 2012
Mike Masnick: A Totally Positive Look at the State of the Industry - midem Visionary Monday 2012
Mike Masnick: A Totally Positive Look at the State of the Industry - midem Visionary Monday 2012
Mike Masnick: A Totally Positive Look at the State of the Industry - midem Visionary Monday 2012
Mike Masnick: A Totally Positive Look at the State of the Industry - midem Visionary Monday 2012
Mike Masnick: A Totally Positive Look at the State of the Industry - midem Visionary Monday 2012
Mike Masnick: A Totally Positive Look at the State of the Industry - midem Visionary Monday 2012
Mike Masnick: A Totally Positive Look at the State of the Industry - midem Visionary Monday 2012
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Mike Masnick: A Totally Positive Look at the State of the Industry - midem Visionary Monday 2012

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At midem 2012, Mike Masnick, Editor, Techdirt.com; President and CEO, Floor64, presented "The Sky is Rising," a new study which affirms that things have never been better for the entertainment industry.

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Mike Masnick: A Totally Positive Look at the State of the Industry - midem Visionary Monday 2012

  1. 1. A Totally Positive Look atthe State of the Industry … and where the big opportunities lie
  2. 2. Mike Masnick
  3. 3. Motivational
  4. 4. A Totally Positive Look atthe State of the Industry … and where the big opportunities lie
  5. 5. Key Ideas
  6. 6. Amazing
  7. 7. Sky Is Rising
  8. 8. Not Falling
  9. 9. The Industry…
  10. 10. Growing
  11. 11. Not Shrinking
  12. 12. More Content
  13. 13. Than Ever Before
  14. 14. More Access
  15. 15. Than Ever Before
  16. 16. More Opportunity
  17. 17. Than Ever Before
  18. 18. Good
  19. 19. Very, Very Good
  20. 20. That Said…
  21. 21. There Is Still
  22. 22. Challenge
  23. 23. Challenge
  24. 24. Established Players
  25. 25. Convince
  26. 26. A Totally Positive Look atthe State of the Industry … and where the big opportunities lie
  27. 27. Challenge
  28. 28. Marketing Challenge
  29. 29. Be Met
  30. 30. More
  31. 31. Open
  32. 32. Human
  33. 33. Most Of All…
  34. 34. Awesome
  35. 35. Recall
  36. 36. 2009
  37. 37. CwF = Connect with Fans
  38. 38. RtB = Reason to Buy
  39. 39. CwF + RtB = $$$$
  40. 40. (Still True)
  41. 41. 15 Minute Presentation
  42. 42. 280 Slides
  43. 43. Reward
  44. 44. Come Back
  45. 45. Rather Than…
  46. 46. 15 Minute Presentation
  47. 47. Only
  48. 48. 10 Minute Presentation
  49. 49. And…
  50. 50. “Can you make it as entertaining”
  51. 51. Challenge
  52. 52. Still
  53. 53. 280 Slides
  54. 54. 10 Minutes
  55. 55. Entertaining
  56. 56. Forgive Me
  57. 57. Speak Fast
  58. 58. Now…
  59. 59. A Totally Positive Look atthe State of the Industry … and where the big opportunities lie
  60. 60. Research Report
  61. 61. Today
  62. 62. Comprehensive Survey
  63. 63. State
  64. 64. Global
  65. 65. Entertainment Industry
  66. 66. Contrary
  67. 67. (Psssst!)
  68. 68. Doom & Gloom
  69. 69. Celebrating
  70. 70. Amazing
  71. 71. Sky Is Rising
  72. 72. Not Falling
  73. 73. The Industry…
  74. 74. Growing
  75. 75. Not Shrinking
  76. 76. More Content
  77. 77. Than Ever Before
  78. 78. More Access
  79. 79. Than Ever Before
  80. 80. More Opportunity
  81. 81. Than Ever Before
  82. 82. Tom Silverman
  83. 83. Here’s the thing…
  84. 84. Entire Past Decade
  85. 85. Doom & Gloom
  86. 86. Actuality
  87. 87. Better
  88. 88. 66% Growth
  89. 89. Sky Is Not Falling
  90. 90. Sky Was Never Falling
  91. 91. Now…
  92. 92. Wait a second…
  93. 93. We’ve all seen…
  94. 94. Lived It
  95. 95. Answer
  96. 96. Record Industry
  97. 97. Music Industry
  98. 98. Music Industry ≠Record Industry
  99. 99. Elsewhere
  100. 100. Concerts
  101. 101. Merchandise
  102. 102. Licensing
  103. 103. Sponsorship
  104. 104. And Remember
  105. 105. But Also…
  106. 106. Amount
  107. 107. Music
  108. 108. Exploded
  109. 109. Argue
  110. 110. Quality?
  111. 111. No Question
  112. 112. Easier
  113. 113. Create
  114. 114. Record
  115. 115. Distribute
  116. 116. Promote
  117. 117. Monetize
  118. 118. Growing
  119. 119. Opportunity
  120. 120. What You Have:
  121. 121. Consumers?
  122. 122. Wonderful
  123. 123. Abundance
  124. 124. More
  125. 125. Content
  126. 126. Choices
  127. 127. Ways
  128. 128. Experience
  129. 129. Renaissance
  130. 130. Musicians?
  131. 131. Easier
  132. 132. Create
  133. 133. Record
  134. 134. Distribute
  135. 135. Promote
  136. 136. But…
  137. 137. Challenge
  138. 138. Much MoreCompetition
  139. 139. Even As
  140. 140. The Content
  141. 141. Growing
  142. 142. Faster
  143. 143. Challenge
  144. 144. Marketing
  145. 145. Some People…
  146. 146. Legal
  147. 147. Educational
  148. 148. Technological
  149. 149. But…
  150. 150. When You Look
  151. 151. A Marketing Challenge
  152. 152. To Capture Customers
  153. 153. Highly Competitive Market
  154. 154. But How?
  155. 155. CwF + RtB = $$$$
  156. 156. Examples
  157. 157. Case Studies
  158. 158. Louis CK
  159. 159. Comedian
  160. 160. Marketing Challenge
  161. 161. Open
  162. 162. Human
  163. 163. Awesome
  164. 164. Open HumanAwesome
  165. 165. Interesting
  166. 166. DRM-Free
  167. 167. Low Price
  168. 168. $5
  169. 169. Direct
  170. 170. By Itself…
  171. 171. None Of That
  172. 172. Stands Out
  173. 173. What Did…
  174. 174. Stand Out
  175. 175. Open HumanAwesome
  176. 176. Open, Human
  177. 177. Didn’t Scold
  178. 178. Didn’t Threaten
  179. 179. Didn’t Demand
  180. 180. Treated Fans
  181. 181. As Fans
  182. 182. He Trusted
  183. 183. Human
  184. 184. Open
  185. 185. Transparent
  186. 186. 12 Days
  187. 187. > $1 Million
  188. 188. Open
  189. 189. Human
  190. 190. Can’t Forget
  191. 191. Awesome
  192. 192. Awesome
  193. 193. Nothing Works
  194. 194. Marketing
  195. 195. Awesome
  196. 196. Awesome
  197. 197. Amazing
  198. 198. Sky Is Rising
  199. 199. Not Falling
  200. 200. The Industry…
  201. 201. Growing
  202. 202. Not Shrinking
  203. 203. More Content
  204. 204. Than Ever Before
  205. 205. More Access
  206. 206. Than Ever Before
  207. 207. More Opportunity
  208. 208. Than Ever Before
  209. 209. Challenge
  210. 210. Open
  211. 211. Human
  212. 212. Most Of All…
  213. 213. Awesome
  214. 214. Thank You…
  215. 215. Awesome
  216. 216. techdirt.com/skyisrising
  217. 217. mike@floor64.com @mmasnick
  218. 218. techdirt.com/skyisrising

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