Mike Masnick: A Totally Positive Look at the State of the Industry - midem Visionary Monday 2012
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Mike Masnick: A Totally Positive Look at the State of the Industry - midem Visionary Monday 2012

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At midem 2012, Mike Masnick, Editor, Techdirt.com; President and CEO, Floor64, presented "The Sky is Rising," a new study which affirms that things have never been better for the entertainment ...

At midem 2012, Mike Masnick, Editor, Techdirt.com; President and CEO, Floor64, presented "The Sky is Rising," a new study which affirms that things have never been better for the entertainment industry.

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Mike Masnick: A Totally Positive Look at the State of the Industry - midem Visionary Monday 2012 Mike Masnick: A Totally Positive Look at the State of the Industry - midem Visionary Monday 2012 Presentation Transcript

  • A Totally Positive Look atthe State of the Industry … and where the big opportunities lie
  • Mike Masnick
  • Motivational View slide
  • A Totally Positive Look atthe State of the Industry … and where the big opportunities lie View slide
  • Key Ideas
  • Amazing
  • Sky Is Rising
  • Not Falling
  • The Industry…
  • Growing
  • Not Shrinking
  • More Content
  • Than Ever Before
  • More Access
  • Than Ever Before
  • More Opportunity
  • Than Ever Before
  • Good
  • Very, Very Good
  • That Said…
  • There Is Still
  • Challenge
  • Challenge
  • Established Players
  • Convince
  • A Totally Positive Look atthe State of the Industry … and where the big opportunities lie
  • Challenge
  • Marketing Challenge
  • Be Met
  • More
  • Open
  • Human
  • Most Of All…
  • Awesome
  • Recall
  • 2009
  • CwF = Connect with Fans
  • RtB = Reason to Buy
  • CwF + RtB = $$$$
  • (Still True)
  • 15 Minute Presentation
  • 280 Slides
  • Reward
  • Come Back
  • Rather Than…
  • 15 Minute Presentation
  • Only
  • 10 Minute Presentation
  • And…
  • “Can you make it as entertaining”
  • Challenge
  • Still
  • 280 Slides
  • 10 Minutes
  • Entertaining
  • Forgive Me
  • Speak Fast
  • Now…
  • A Totally Positive Look atthe State of the Industry … and where the big opportunities lie
  • Research Report
  • Today
  • Comprehensive Survey
  • State
  • Global
  • Entertainment Industry
  • Contrary
  • (Psssst!)
  • Doom & Gloom
  • Celebrating
  • Amazing
  • Sky Is Rising
  • Not Falling
  • The Industry…
  • Growing
  • Not Shrinking
  • More Content
  • Than Ever Before
  • More Access
  • Than Ever Before
  • More Opportunity
  • Than Ever Before
  • Tom Silverman
  • Here’s the thing…
  • Entire Past Decade
  • Doom & Gloom
  • Actuality
  • Better
  • 66% Growth
  • Sky Is Not Falling
  • Sky Was Never Falling
  • Now…
  • Wait a second…
  • We’ve all seen…
  • Lived It
  • Answer
  • Record Industry
  • Music Industry
  • Music Industry ≠Record Industry
  • Elsewhere
  • Concerts
  • Merchandise
  • Licensing
  • Sponsorship
  • And Remember
  • But Also…
  • Amount
  • Music
  • Exploded
  • Argue
  • Quality?
  • No Question
  • Easier
  • Create
  • Record
  • Distribute
  • Promote
  • Monetize
  • Growing
  • Opportunity
  • What You Have:
  • Consumers?
  • Wonderful
  • Abundance
  • More
  • Content
  • Choices
  • Ways
  • Experience
  • Renaissance
  • Musicians?
  • Easier
  • Create
  • Record
  • Distribute
  • Promote
  • But…
  • Challenge
  • Much MoreCompetition
  • Even As
  • The Content
  • Growing
  • Faster
  • Challenge
  • Marketing
  • Some People…
  • Legal
  • Educational
  • Technological
  • But…
  • When You Look
  • A Marketing Challenge
  • To Capture Customers
  • Highly Competitive Market
  • But How?
  • CwF + RtB = $$$$
  • Examples
  • Case Studies
  • Louis CK
  • Comedian
  • Marketing Challenge
  • Open
  • Human
  • Awesome
  • Open HumanAwesome
  • Interesting
  • DRM-Free
  • Low Price
  • $5
  • Direct
  • By Itself…
  • None Of That
  • Stands Out
  • What Did…
  • Stand Out
  • Open HumanAwesome
  • Open, Human
  • Didn’t Scold
  • Didn’t Threaten
  • Didn’t Demand
  • Treated Fans
  • As Fans
  • He Trusted
  • Human
  • Open
  • Transparent
  • 12 Days
  • > $1 Million
  • Open
  • Human
  • Can’t Forget
  • Awesome
  • Awesome
  • Nothing Works
  • Marketing
  • Awesome
  • Awesome
  • Amazing
  • Sky Is Rising
  • Not Falling
  • The Industry…
  • Growing
  • Not Shrinking
  • More Content
  • Than Ever Before
  • More Access
  • Than Ever Before
  • More Opportunity
  • Than Ever Before
  • Challenge
  • Open
  • Human
  • Most Of All…
  • Awesome
  • Thank You…
  • Awesome
  • techdirt.com/skyisrising
  • mike@floor64.com @mmasnick
  • techdirt.com/skyisrising