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Winning: How digital communications can work for you

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What tools are available, who is using them and how are they being used by politicians, brands, organisations and companies to communicate with their audiences? With a particular focus on mobile …

What tools are available, who is using them and how are they being used by politicians, brands, organisations and companies to communicate with their audiences? With a particular focus on mobile opportunities, this session will look at existing and emerging platforms, research into how to develop strategies to engage with specific groups and demographics online, on social and on mobile

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  • 1. Winning eamonn.carey@mhpc.com @eamonncarey @mhpc
  • 2. The  digital  landscape 2
  • 3. Digital  -­‐  the  overview 3
  • 4. Mobile  -­‐  catching  up  fast 4
  • 5. It’s  what  people  use  to  go  online 5
  • 6. It’s  growing  quickly 6
  • 7. India  -­‐  mobile  v  desktop 7
  • 8. China  -­‐  mobile  v  desktop 8
  • 9. South  Korea  -­‐  search  queries 9
  • 10. US  -­‐  Groupon  transacOon  on  mobile 10
  • 11. Smartphones  and  tablets  are  taking  over 11
  • 12. Growth  potenOal  is  huge 12
  • 13. Tablet  shipments 13
  • 14. What  happens  when  this  arrives? 14
  • 15. Where  are  conversaOons  happening?   15
  • 16. 16 All  of  these  places  want  our  aTenOon
  • 17. 17 YouTube  would  be   second  in  this  list  were  it   included  -­‐  users  spend   an  average  of  5.5  hours   a  month  watching   videos  there Top  sites  and  forums
  • 18. 18 The  main  social  media  landscape  
  • 19. Who’s  winning/losing 19
  • 20. So  what  do  we  do?   20
  • 21. 21
  • 22. Listen. Learn.   Engage.   Adapt.   22
  • 23. Listen  to  the  data.   Learn  from  it.   23
  • 24. Social  data 24
  • 25. SenOment 25
  • 26. Data  driven  content 26
  • 27. Data  driven  applicaOons 27
  • 28. Engage.  In  real  Ome.  With  real  people. 28
  • 29. 29 Snapchat
  • 30. 30 Real  Ome  engagement
  • 31. 31
  • 32. 32
  • 33. 33
  • 34. 34
  • 35. 35 Data  and  real  Ome
  • 36. 36 Data  and  engagement
  • 37. Why  is  this  important?   37
  • 38. Engage  on  mobile. 38
  • 39. Messaging 39
  • 40. WhatsApp 40
  • 41. The  compeOOon 41
  • 42. How  these  are  being  used?   42
  • 43. Mobile  ads  -­‐  the  future  is  less  annoying 43
  • 44. So  what  do  we  do?   44
  • 45. Listen  -­‐  what  are  people  saying?   Learn  -­‐  where  are  they  saying  it? Engage  -­‐  what  can  you  say  and  when? Adapt  -­‐  how  can  you  do  things  beTer? 45
  • 46. QuesOons 46
  • 47. eamonn.carey@mhpc.com @eamonncarey @mhpc