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Winning
eamonn.carey@mhpc.com
@eamonncarey
@mhpc
The	
  digital	
  landscape
2
Digital	
  -­‐	
  the	
  overview
3
Mobile	
  -­‐	
  catching	
  up	
  fast
4
It’s	
  what	
  people	
  use	
  to	
  go	
  online
5
It’s	
  growing	
  quickly
6
India	
  -­‐	
  mobile	
  v	
  desktop
7
China	
  -­‐	
  mobile	
  v	
  desktop
8
South	
  Korea	
  -­‐	
  search	
  queries
9
US	
  -­‐	
  Groupon	
  transacOon	
  on	
  mobile
10
Smartphones	
  and	
  tablets	
  are	
  taking	
  over
11
Growth	
  potenOal	
  is	
  huge
12
Tablet	
  shipments
13
What	
  happens	
  when	
  this	
  arrives?
14
Where	
  are	
  conversaOons	
  happening?	
  
15
16
All	
  of	
  these	
  places	
  want	
  our	
  aTenOon
17
YouTube	
  would	
  be	
  
second	
  in	
  this	
  list	
  were	
  it	
  
included	
  -­‐	
  users	
  spend	
  
an	
  a...
18
The	
  main	
  social	
  media	
  landscape	
  
Who’s	
  winning/losing
19
So	
  what	
  do	
  we	
  do?	
  
20
21
Listen.
Learn.	
  
Engage.	
  
Adapt.	
  
22
Listen	
  to	
  the	
  data.	
  
Learn	
  from	
  it.	
  
23
Social	
  data
24
SenOment
25
Data	
  driven	
  content
26
Data	
  driven	
  applicaOons
27
Engage.	
  In	
  real	
  Ome.	
  With	
  real	
  people.
28
29
Snapchat
30
Real	
  Ome	
  engagement
31
32
33
34
35
Data	
  and	
  real	
  Ome
36
Data	
  and	
  engagement
Why	
  is	
  this	
  important?	
  
37
Engage	
  on	
  mobile.
38
Messaging
39
WhatsApp
40
The	
  compeOOon
41
How	
  these	
  are	
  being	
  used?	
  
42
Mobile	
  ads	
  -­‐	
  the	
  future	
  is	
  less	
  annoying
43
So	
  what	
  do	
  we	
  do?	
  
44
Listen	
  -­‐	
  what	
  are	
  people	
  saying?	
  
Learn	
  -­‐	
  where	
  are	
  they	
  saying	
  it?
Engage	
  -­‐	...
QuesOons
46
eamonn.carey@mhpc.com
@eamonncarey
@mhpc
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Winning: How digital communications can work for you

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What tools are available, who is using them and how are they being used by politicians, brands, organisations and companies to communicate with their audiences? With a particular focus on mobile opportunities, this session will look at existing and emerging platforms, research into how to develop strategies to engage with specific groups and demographics online, on social and on mobile

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Winning: How digital communications can work for you

  1. 1. Winning eamonn.carey@mhpc.com @eamonncarey @mhpc
  2. 2. The  digital  landscape 2
  3. 3. Digital  -­‐  the  overview 3
  4. 4. Mobile  -­‐  catching  up  fast 4
  5. 5. It’s  what  people  use  to  go  online 5
  6. 6. It’s  growing  quickly 6
  7. 7. India  -­‐  mobile  v  desktop 7
  8. 8. China  -­‐  mobile  v  desktop 8
  9. 9. South  Korea  -­‐  search  queries 9
  10. 10. US  -­‐  Groupon  transacOon  on  mobile 10
  11. 11. Smartphones  and  tablets  are  taking  over 11
  12. 12. Growth  potenOal  is  huge 12
  13. 13. Tablet  shipments 13
  14. 14. What  happens  when  this  arrives? 14
  15. 15. Where  are  conversaOons  happening?   15
  16. 16. 16 All  of  these  places  want  our  aTenOon
  17. 17. 17 YouTube  would  be   second  in  this  list  were  it   included  -­‐  users  spend   an  average  of  5.5  hours   a  month  watching   videos  there Top  sites  and  forums
  18. 18. 18 The  main  social  media  landscape  
  19. 19. Who’s  winning/losing 19
  20. 20. So  what  do  we  do?   20
  21. 21. 21
  22. 22. Listen. Learn.   Engage.   Adapt.   22
  23. 23. Listen  to  the  data.   Learn  from  it.   23
  24. 24. Social  data 24
  25. 25. SenOment 25
  26. 26. Data  driven  content 26
  27. 27. Data  driven  applicaOons 27
  28. 28. Engage.  In  real  Ome.  With  real  people. 28
  29. 29. 29 Snapchat
  30. 30. 30 Real  Ome  engagement
  31. 31. 31
  32. 32. 32
  33. 33. 33
  34. 34. 34
  35. 35. 35 Data  and  real  Ome
  36. 36. 36 Data  and  engagement
  37. 37. Why  is  this  important?   37
  38. 38. Engage  on  mobile. 38
  39. 39. Messaging 39
  40. 40. WhatsApp 40
  41. 41. The  compeOOon 41
  42. 42. How  these  are  being  used?   42
  43. 43. Mobile  ads  -­‐  the  future  is  less  annoying 43
  44. 44. So  what  do  we  do?   44
  45. 45. Listen  -­‐  what  are  people  saying?   Learn  -­‐  where  are  they  saying  it? Engage  -­‐  what  can  you  say  and  when? Adapt  -­‐  how  can  you  do  things  beTer? 45
  46. 46. QuesOons 46
  47. 47. eamonn.carey@mhpc.com @eamonncarey @mhpc

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