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Your product and the market

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A new way oh thinking of one's products in order to better market them

A new way oh thinking of one's products in order to better market them

Published in: Business

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Transcript

  • 1. Which is the link betweenYour Product and the Market ???
  • 2. Your Customer,Of course… But not only!PrescriptorsConsultantsWholesalersRetailersBrokersDealersConcessioariesServicemenContractorsSubcontractors
  • 3. And…Final users:-Those who use your product forthemselves-Those who use your product for theircusiomers
  • 4. In which context?-Your product is jointly used withanother one- Your product is used as a toolFor which purpose?
  • 5. In which way?
  • 6. The purpose of this questioning wasjust having you deeply thinking of yourproduct out of beaten tracks and findingout new ways of marketing your product(channels, extended offer, promotion ofnew applications, widening the scope ofyour customers, supplying a lot ofuseful informations and best practices,increaser the added value for thecustomer and so on). Thank you! And cheer up…