MEF Mobile Apps Privacy Policy Research 2013

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MEF tested the top 100 free mobile apps in the US app stores and found that 28% did not have a privacy policy. Consumers should be able to easily access an app's privacy policy from within the app to make an informed decision about downloading. Developers need to better explain how apps use personal data and why data collection benefits consumers.

Technology News & Politics

Spotlight on Mobile Privacy Policies 2013
0
- An analysis into how the top 100 free mobile apps inform consumers
about their use of personal data.

Our Global Privacy Report from earlier this year told us
that…
1
- An analysis into how the top 100 free mobile apps inform consumers
about their use of personal data.

2
MEF tested the top 100 free apps in the US across Google
Play and Apple’s App store to understand how developers
are implementing privacy policies for data collection in
apps.

28% don’t have a privacy policy at all
4

6
Simon Bates, MEF’s senior advisor on policy and initiatives
Consumers should be able to make an informed decision
about whether to download an app. Once its on their
device they should be able to access the policy easily, and
from within the app.
“
”

10
Andrew Bud, MEF global chairman
Consumers demand transparency when apps are sharing
their data and importantly the app community needs to do
a better job of explaining to consumer why its in their
interests to do so.
“
”

MEF has a dedicated consumer trust award at this year’s
Meffys – the global awards for mobile content and commerce
- which this year will be held in San Francisco (Nov 14th) as
part of The MEF Global Forum (#MEFGF13 #Meffys)
To enter the Meffys and find out more click here →
http://www.meffys.com/
To find out more about the MEF Global Forum click here →
http://mefglobalforum.org/
11

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