1. SOCIAL MEDIA AND THE BOTTOM LINE

2. How social media is transforming the way companies
connect with their established customers and are
reaching out to new ones.

3. B2B MARKETING TRENDS DIGITAL INFLUENCE
1. Budgets shift more heavily to online
• 7% of B2B marketing mix in 2008, will reach 12% by 2013
• B2B interactive marketing spending will climb to nearly $4.8B
by 2014
• 86% of B2B cos are using social media
2. Changing nature of B2B
• New digital technologies = new opportunities
3. More emotional, personal communications
• Distinction between b2b and b2c companies is artificial – it’s
about “business-to-people”

7. B2B Digital Best Practices
1. Getting social fast
2. Going mobile
3. It’s all about the
design

8. Marketing is undergoing a
REVOLUTION!
1. Purchasers no longer
believe ad campaign
messaging
2. Instead, trust what
friends/others say
more
3. 62% research online
prior to purchase
Jeff Quipp – Search Engine People Inc.

9. What Is Being Said About Your Brand?
1. Even appears in
Google for brand
searches
2. 21% said 2 bad
reviews changed their
minds … 37% said 3.
3. 67% will delete or
reverse their negative
review!
Jeff Quipp – Search Engine People Inc.

10. Good Listening Tools
1. Radian 6
2. Google Alerts
3. HootSuite
4. Many others
Jeff Quipp – Search Engine People Inc.

11. Social media is to word of mouth,
what gasoline is to fire
1. Something
remarkable must
exist
2. Good and bad get
shared
3. Experiences and
content
Jeff Quipp – Search Engine People Inc.

12. Social Media as Sales Funnel
1. Use content to attract
prospects
2. Social media
optimization to gain fans
3. Use content/
engagement to move
through funnel

13. Social Benefit of Content
1. Getting social fast
2. Going mobile
3. It’s all about the
design
Jeff Quipp – Search Engine People Inc.

14. Biggest Threat is Not Participating!
1. Social is here to
stay!
2. Social is also a
search engine
3. It’s not all Twitter
and Facebook
Jeff Quipp – Search Engine People Inc.

15. Social media is not a single platform or
a product. It is a fundamental shift in the
way we communicate and interact with
each other, companies and society.
Spencer Saunders – The Juice Agency Inc.

16. Being social is not new – being social in
as a business attribute is.
Spencer Saunders – The Juice Agency Inc.

17. Spencer Saunders – The Juice Agency Inc.

18. New technology does not always yield
new revenue streams… but it often
introduces new efficiencies which lead to
cost savings and an increase in your
bottom line.
Spencer Saunders – The Juice Agency Inc.

19. 1. Recruitment
2. Retention
3. Innovation
Spencer Saunders – The Juice Agency Inc.

20. Social Media Inside the organization:
• Give your employees a voice
• Leverage insights from all levels
• Communication platform to
communicate a shared vision for the
growth of your company
Spencer Saunders – The Juice Agency Inc.

21. Social Media outside the organization:
• Provide prospective customers a
sense of who you are as a company
and your culture
• Platform to generate trust and industry
leadership
Spencer Saunders – The Juice Agency Inc.