We 2012 workshop social media bottom linePresentation Transcript
SOCIAL MEDIA AND THE BOTTOM LINE
How social media is transforming the way companiesconnect with their established customers and arereaching out to new ones.
B2B MARKETING TRENDS DIGITAL INFLUENCE1. Budgets shift more heavily to online • 7% of B2B marketing mix in 2008, will reach 12% by 2013 • B2B interactive marketing spending will climb to nearly $4.8B by 2014 • 86% of B2B cos are using social media2. Changing nature of B2B • New digital technologies = new opportunities3. More emotional, personal communications • Distinction between b2b and b2c companies is artificial – it’s about “business-to-people”
B2B Digital Best Practices 1. Getting social fast 2. Going mobile 3. It’s all about the design
Marketing is undergoing aREVOLUTION! 1. Purchasers no longer believe ad campaign messaging 2. Instead, trust what friends/others say more 3. 62% research online prior to purchaseJeff Quipp – Search Engine People Inc.
What Is Being Said About Your Brand? 1. Even appears in Google for brand searches 2. 21% said 2 bad reviews changed their minds … 37% said 3. 3. 67% will delete or reverse their negative review!Jeff Quipp – Search Engine People Inc.
Good Listening Tools 1. Radian 6 2. Google Alerts 3. HootSuite 4. Many othersJeff Quipp – Search Engine People Inc.
Social media is to word of mouth,what gasoline is to fire 1. Something remarkable must exist 2. Good and bad get shared 3. Experiences and contentJeff Quipp – Search Engine People Inc.
Social Media as Sales Funnel 1. Use content to attract prospects 2. Social media optimization to gain fans 3. Use content/ engagement to move through funnel
Social Benefit of Content 1. Getting social fast 2. Going mobile 3. It’s all about the designJeff Quipp – Search Engine People Inc.
Biggest Threat is Not Participating! 1. Social is here to stay! 2. Social is also a search engine 3. It’s not all Twitter and FacebookJeff Quipp – Search Engine People Inc.
Social media is not a single platform or a product. It is a fundamental shift in the way we communicate and interact with each other, companies and society.Spencer Saunders – The Juice Agency Inc.
Being social is not new – being social in as a business attribute is.Spencer Saunders – The Juice Agency Inc.
Spencer Saunders – The Juice Agency Inc.
New technology does not always yield new revenue streams… but it often introduces new efficiencies which lead to cost savings and an increase in your bottom line.Spencer Saunders – The Juice Agency Inc.
1. Recruitment 2. Retention 3. InnovationSpencer Saunders – The Juice Agency Inc.
Social Media Inside the organization: • Give your employees a voice • Leverage insights from all levels • Communication platform to communicate a shared vision for the growth of your companySpencer Saunders – The Juice Agency Inc.
Social Media outside the organization: • Provide prospective customers a sense of who you are as a company and your culture • Platform to generate trust and industry leadershipSpencer Saunders – The Juice Agency Inc.