We 2012 workshop   social media bottom line
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We 2012 workshop social media bottom line

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    We 2012 workshop   social media bottom line We 2012 workshop social media bottom line Presentation Transcript

    • SOCIAL MEDIA AND THE BOTTOM LINE
    • How social media is transforming the way companiesconnect with their established customers and arereaching out to new ones.
    • B2B MARKETING TRENDS DIGITAL INFLUENCE1. Budgets shift more heavily to online • 7% of B2B marketing mix in 2008, will reach 12% by 2013 • B2B interactive marketing spending will climb to nearly $4.8B by 2014 • 86% of B2B cos are using social media2. Changing nature of B2B • New digital technologies = new opportunities3. More emotional, personal communications • Distinction between b2b and b2c companies is artificial – it’s about “business-to-people”
    • B2B Digital Best Practices 1. Getting social fast 2. Going mobile 3. It’s all about the design
    • Marketing is undergoing aREVOLUTION! 1. Purchasers no longer believe ad campaign messaging 2. Instead, trust what friends/others say more 3. 62% research online prior to purchaseJeff Quipp – Search Engine People Inc.
    • What Is Being Said About Your Brand? 1. Even appears in Google for brand searches 2. 21% said 2 bad reviews changed their minds … 37% said 3. 3. 67% will delete or reverse their negative review!Jeff Quipp – Search Engine People Inc.
    • Good Listening Tools 1. Radian 6 2. Google Alerts 3. HootSuite 4. Many othersJeff Quipp – Search Engine People Inc.
    • Social media is to word of mouth,what gasoline is to fire 1. Something remarkable must exist 2. Good and bad get shared 3. Experiences and contentJeff Quipp – Search Engine People Inc.
    • Social Media as Sales Funnel 1. Use content to attract prospects 2. Social media optimization to gain fans 3. Use content/ engagement to move through funnel
    • Social Benefit of Content 1. Getting social fast 2. Going mobile 3. It’s all about the designJeff Quipp – Search Engine People Inc.
    • Biggest Threat is Not Participating! 1. Social is here to stay! 2. Social is also a search engine 3. It’s not all Twitter and FacebookJeff Quipp – Search Engine People Inc.
    • Social media is not a single platform or a product. It is a fundamental shift in the way we communicate and interact with each other, companies and society.Spencer Saunders – The Juice Agency Inc.
    • Being social is not new – being social in as a business attribute is.Spencer Saunders – The Juice Agency Inc.
    • Spencer Saunders – The Juice Agency Inc.
    • New technology does not always yield new revenue streams… but it often introduces new efficiencies which lead to cost savings and an increase in your bottom line.Spencer Saunders – The Juice Agency Inc.
    • 1. Recruitment 2. Retention 3. InnovationSpencer Saunders – The Juice Agency Inc.
    • Social Media Inside the organization: • Give your employees a voice • Leverage insights from all levels • Communication platform to communicate a shared vision for the growth of your companySpencer Saunders – The Juice Agency Inc.
    • Social Media outside the organization: • Provide prospective customers a sense of who you are as a company and your culture • Platform to generate trust and industry leadershipSpencer Saunders – The Juice Agency Inc.